Affluent Consumers: Who Are They and How Best to Capture Them

This report provides insights into affluent consumers globally – those with net wealth between US$100,000 and US$1 million across the entire income spectrum. When assessing the potential of a consumer market, businesses usually focus on income – the distribution of it and the levels of income enjoyed by households and consumers. Wealth, however, is often overlooked and yet it is also an important factor that could impact the purchase potential.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?

• Identify factors driving change now and in the future


• Understand motivation


• Forward-looking outlook


• Briefings and presentation should provoke lively discussion at senior level


• Take a step back from micro trends


• Get up to date estimates and comment