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The Affluent Consumer market is a segment of the consumer goods and services industry that caters to individuals with high disposable incomes. These consumers are typically characterized by their willingness to spend on luxury items and services, such as high-end fashion, jewelry, cars, and travel. They are also more likely to purchase premium products and services, such as organic food, health and wellness services, and technology.
Affluent Consumers are typically well-educated and have a strong sense of brand loyalty. They are also more likely to engage in online shopping and use social media to research and purchase products.
Companies in the Affluent Consumer market include luxury brands such as Louis Vuitton, Gucci, and Prada; premium retailers such as Neiman Marcus and Nordstrom; and high-end travel companies such as Four Seasons and Ritz-Carlton. Show Less Read more