"Cigarettes in Kenya, 2017", is an analytical report which provides extensive and highly detailed current and future market trends in the Kenyan market.
The Kenyan cigarette market has seen mixed performance since the beginning of the decade due to a combination of a flourishing non-duty paid sector, lackluster performance of the country's economy, a series of tax/price rises, political uncertainty, and, latterly, controls on tobacco use in public. Nevertheless, current volumes are substantially up on those from 1990 while per capita consumption is down.
What else does this report offer?
- Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise.
- Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles.
- Regulations, taxation, retail pricing, smoking habit and the growing health concerns affecting overall production.
- Prospects and forecasts of overall sales and consumption for 2016 to 2026.
- Low disposable incomes for the majority of the population means that cigarettes are a luxury item thus smoking prevalence is low and largely confined to men.
- Kenyan authorities are taking an increasingly tough stance against the use of tobacco products. The Tobacco Control Act has introduced a wide range of restrictions on marketing and consumption with plans afoot for the introduction of plain packaging. Fiscal measures have resulted in recent steep annual increases in the excise duty applied to the tobacco products, which has had the effect of raising retail prices.
- Filter cigarettes, king size formats, and Virginia blends dominate. The market is dominated by mid-priced brands, with Sportsman from BAT Kenya holding over half of the market volume.
- The Kenyan cigarette market has seen mixed performance since the beginning of the decade due to a combination of a flourishing non-duty paid sector, lackluster performance of the country's economy, a series of tax/price rises, political uncertainty, and, latterly, controls on tobacco use in public.
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- As consumers’ product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Irish market is crucial to ensuring maximum future sales.
- The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
2. Market Size
3. Market Structure
4. Manufacturers & Brands
5. Taxation & Retail Prices
5.2. Retail Prices
6. The Smoking Population
7. Production & Trade
8. Operating constraints
8.1. Advertising Restrictions
8.2. Health Warnings
8.3. Other Restrictions
9. Company Profiles
10. Prospects & Forecasts
11.1. What is this Report About?
11.2. Time Frame
11.3. Product Category Coverage
List of Tables
Table 1: Cigarette Consumption, 1990-2016
Table 2: Per Capita Consumption, 1990-2016
Table 3: Market Breakdown by Blend, 2000-2005 & 2010, Percentage Share (%)
Table 4: Manufacturer Sales & Shares, 2000-2016, Million Pieces
Table 5: Manufacturer Sales & Shares, 2000-2016, Percentage Share (%)
Table 6: Sportsman: Market Share, 2008-2012
Table 7: Old Excise Duties, 2007-2010
Table 8: BAT Kenya: Retail Prices, 2010-2014
Table 9: Smoking Population, 1990-2016
Table 10: Cigarette Smoking Prevalence, Overall & Tobacco Use by Gender, (GATS 2014), Percentage Share (%)
Table 11: Current Tobacco use by Age and Gender, (GATS 2014), Percentage Share (%)
Table 12: Male Smoking Prevalence by Age, Region, Education & Income, 2003 & 2009, Percentage Share (%)
Table 13: Male Smoking Prevalence by Age, Region, Education & Income, 2003 & 2009, Percentage Share (%), Continued
Table 14: Men: Average Daily Cigarette Smoking by Age, Region, Education & Wealth, 2009
Table 15: Men: Average Daily Cigarette Smoking by Age, Region, Education & Wealth, 2009, Continued
Table 16: Cigarette Production, 1990-2015
Table 17: Cigarette Imports, 1990-2014
Table 18: Imports by Country of Origin, Million Pieces, 2000-2016
Table 19: Cigarette Exports, 1990-2016
Table 20: Exports by Country of Destination, 2010 & 2013-2016, Million Pieces
Table 21: Exports by Country of Destination, 2010 & 2013-2016, %
Table 22: Company profile: British American Tobacco Kenya Lt
Table 23: Company profile: Mastermind Tobacco Kenya Ltd
Table 24: Consumption Forecasts to 2026
List of Figures
Figure 1: Methodology