Retail Adult Incontinence in Estonia

In 2022, retail adult incontinence registered both a healthy increase in value and volume sales. There is growing awareness of adult incontinence and increased availability through retail channels. In addition, the elderly population is growing and life expectancy is also increasing and both these factors led to an increase in sales. Lastly, sales through Rx channels are low, as funding is limited, and this also increased sales through retail channels.

The analyst's Retail Adult Incontinence in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Retail Adult Incontinence market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

RETAIL ADULT INCONTINENCE IN ESTONIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Healthy volume growth as awareness grows
Landscape becoming more competitive
Heavy/moderate incontinence pads register higher growth

PROSPECTS AND OPPORTUNITIES

Healthy volume growth over forecast period
E-commerce sales set to increase
Players look for ways to minimise potential purchasing embarrassment

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027

TISSUE AND HYGIENE IN ESTONIA

EXECUTIVE SUMMARY

Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?

MARKET INDICATORS

Table 7 Birth Rates 2017-2022
Table 8 Infant Population 2017-2022
Table 9 Female Population by Age 2017-2022
Table 10 Total Population by Age 2017-2022
Table 11 Households 2017-2022
Table 12 Forecast Infant Population 2022-2027
Table 13 Forecast Female Population by Age 2022-2027
Table 14 Forecast Total Population by Age 2022-2027
Table 15 Forecast Households 2022-2027

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES