Vietnam B2C E-Commerce Market 2018

  • ID: 4520323
  • Report
  • Region: Vietnam
  • 74 pages
  • yStats GmbH & Co. KG
1 of 6
Online Marketplaces Drive the Growth of B2C E-Commerce in Vietnam

FEATURED COMPANIES

  • Facebook
  • FPT Corporation
  • Hotdeal Co. Ltd.
  • JD.com Inc
  • Lazada Group SA
  • Mobile World Group
  • MORE

Online retail expands in Vietnam through marketplace mode

The report “Vietnam B2C E-Commerce Market 2018” reveals that much of the recent growth in online retail sales in the Southeast Asian nation is due to proliferation of the marketplace model.
  
Projected growth of B2C E-Commerce in Vietnam has attracted the attention of global and regional investors. Online transactions accounted for about 1% of total retail sales in Vietnam, indicating plenty of room for upward growth: sources cited in the report project annual growth in double digits through 2021. E-Commerce marketplaces led by Lazada are gaining popularity among Vietnam’s online shoppers, driving further growth.

The expansion of online marketplaces in Vietnam complements the increasing Internet penetration in the country where logistics and payment systems are improving. The report indicates also that Vietnam has a high rate of purchases made through social media, especially of apparel and makeup.

Questions Answered in this Report

  • What are the main drivers and barriers to growth in Vietnam’s B2C E-Commerce?
  • How large is Vietnam’s online retail market projected to be by 2021?
  • What are the main E-Commerce websites online shoppers in Vietnam purchase from?
  • How is the mobile shopping trend evolving in Vietnam?
  • Which payment methods are preferred by Vietnam’s online shoppers?

Secondary Market Research

These reports are exclusively based on secondary market research. The researchers derive information and data from a variety of reliable published sources and compile the data into understandable and easy-to-use formats.

Note: Product cover images may vary from those shown
2 of 6

FEATURED COMPANIES

  • Facebook
  • FPT Corporation
  • Hotdeal Co. Ltd.
  • JD.com Inc
  • Lazada Group SA
  • Mobile World Group
  • MORE

1. Management Summary

2. Overview & International Comparisons
B2C E-Commerce Market Overview and International Comparisons, April 2018
Ranking of Selected Countries in Southeast Asia by Estimated B2C E-Commerce Sales, incl. Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017e & 2021f
Retail E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, in USD billion, 2016 & 2021f, and CAGR, in %, 2016-2021f
Selected Socio-Economic Characteristics, incl. Population, in thousands, GDP, in USD million, Y-o-Y Change in GDP, in %, GDP per Capita, in USD, and GDP per Capita PPP, in International Dollars, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2016
Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2015 & 2016
Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017 & 2022f
Breakdown of Digital Consumers in Six Southeast Asian Markets by Country, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
Year-on-Year Growth Rate in Number of Digital Consumers, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
Annual Online Spending per Online Shopper, in USD, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
Online Activities Performed via Computer at Least Weekly, in % of Internet Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
Online Activities Performed via Smartphone at Least Weekly, in % of Internet Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
Share of Internet Users Accessing the Internet via Smartphone, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
Payment Methods Offered by E-Commerce Merchants, in % of E-Commerce Merchants, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017

3. Trends
Breakdown of Internet Traffic by Device, in %, March 2018
Devices Used for Shopping Online, in % of Online Shoppers, 2016
Devices Used for Shopping Online, in % of Online Shoppers, 2016 & 2017
Share of Companies With a Mobile App for Selling, in %, 2017
Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017
Channels Used to Shop Online, in % of Online Shoppers, 2015 & 2016
Breakdown of Frequency of Buying Goods in Social Networks, in % of Social Network Users, June 2017
Product Categories Purchased Online via Social Networks, in % of Online Shoppers, 2017
Share of Companies Doing Business on Social Networks, and on E-Commerce Marketplaces, in %, 2017

4. Sales & Shares
B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2014 – 2016
B2C E-Commerce Sales, in USD million, 2016 & 2021f
B2C E-Commerce Share of Total Retail Sales, in %, 2016
B2C E-Commerce Share of Total Retail Sales, in %, 2017e

5. Users & Shoppers
Internet Penetration, in % of Individuals, 2010 - 2016
Internet Penetration, in % of Individuals, 2017 & 2022f
Online Shopper Penetration, in % of Internet Users, 2014 – 2016
Breakdown of Frequency of Shopping Online, in % Urban Internet Users, 2017
Annual Online Spending per Online Shopper, in USD, 2014 – 2016
Breakdown of Average Annual Online Spending, in % of Online Shoppers, 2014-2016
Barriers to Online Shopping, in % of Internet Users Who Do Not Shop Online, 2016

6. Products
Product Categories Purchased Online, in % of Online Shoppers, 2017
Product Categories Purchased Online, in % of Online Shoppers, 2015 & 2016
Breakdown of Purchasing Groceries Online, in % of Internet Users, 2016
E-Commerce Share of Total Retail Sales of FMCG in Urban Areas, in %, 2017e & 2025f

7. Payment
Factors Most Important to Online Shoppers When Buying Online, in % of Online Shoppers, 2016
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2015 & 2016
Breakdown of Payment Methods Used in Latest Online Purchase, in % of Online Shoppers, 2017
Payment Providers Used, in % of E-Commerce Companies Using Payment Providers, 2016

8. Delivery
Breakdown of Forms of Delivery Services Used by E-Commerce Companies, in % of E-Commerce Companies, 2015 & 2016
Reasons to Shop and Not to Shop Online, incl. Delivery-Related, in % of Online Shoppers and Internet Users Who Do Not Shop Online, 2017
Reasons For Cancelling an Online Order, in % of Online Shoppers, 2016 & 2017

9. Players
Overview of B2C E-Commerce Players, April 2018
Number of Registered E-Commerce Websites, 2013 – 2016
Websites Used for Shopping Online, in % of Online Shoppers, 2017
Breakdown of Websites Most Used Shopping Online, in % of Online Shoppers, 2017
Top 4 Online Shops by Product Category, incl. “Fashion”, “Beauty Care”, “Food”, and “IT/ Electronics”, in % of Online Shoppers in Each Category, 2017
Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, February 2018
Top 7 Local C2C/P2P E-Commerce Websites, by Total Visits, in millions, February 2018

Note: Product cover images may vary from those shown
3 of 6

Loading
LOADING...

4 of 6
  • Alibaba Group Holdings Ltd.
  • FPT Corporation
  • Facebook
  • Hotdeal Co. Ltd.
  • JD.com Inc
  • Lazada Group SA
  • Mobile World Group
  • Sendo JSC
  • Tiki Corporation
  • VNG Corporation
Note: Product cover images may vary from those shown
5 of 6
6 of 6
Note: Product cover images may vary from those shown
Adroll
adroll