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Confectionery Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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  • 100 Pages
  • June 2022
  • Region: Global
  • Mordor Intelligence
  • ID: 4534363
UP TO OFF until Dec 31st 2023
Global Confectionery Market is projected to grow at a CAGR of 3.45% during the forecast period (2022-2027).

Covid-19 has adversely obstructed the confectionery market, as consumers are opting for essential commodities like baked goods, instant food, snacks, convenience food and other packed products. During the coronavirus pandemic situation, the demand for healthier and convenience snacking along with appropriate taste and adequate nutritional benefits are rising among the consumers which in turn has boosted confectionary market. With the popularity of sugar and chocolate products the organic snacks segments of confectionary food items has gained traction in the global market. Consumers are looking for healthier options, such as low calorie, high cocoa, and functional ingredient-based confectionery. Functional claim on confectionery products labels is growing rapidly.

Rising modernization and a hectic lifestyle in terms of balancing professional & personal life are few of the major attributes triggering the demand of convenience snacks in every day diet as they prefer having easy-to-cook and quick-to-eat food commodities. Also, snack bars are commonly perceived as a healthier alternative confectionery food and due to its product variation, in terms of the different nutrition, such as proteins, low carb, low sugar etc., these product has been highly preffered among new generations.

High sugar content related to obesity is a severe concern among consumers. Consumers are looking for healthier options, such as low calorie, high cocoa, and functional ingredient-based confectionery. Functional claim on confectionery products labels is growing rapidly. Thus, the demand for sugar-free, low cab, high protein confectionary foods such as chocolates and snacks bar, sugar free chewing gum was growing and anticipated to boost the confectionary food market globally.

Key Market Trends

Increasing Demand for Organic Chocolate

Healthier snacking, along with convenience and taste, is the rising trend among consumers, which is the major strategy adopted by the giant companies owing to the rising demand for healthy snacks. The demand of organic chocolate is rising now a days as they does not consist any added chemical which can cause severe health issues. Consumer are now preferring for vegan, organic, gluten-free and sugar-free chocolates as they are concious about their health and wellness. Thus, various giant confectionery companies are introducing latest innovative flavoured chocolates with innovative packaging that let consumers consume in small portions and preserve the rest for later. The increase in exports for organic chocolates is also expected to drive the demand for organic-based confectionery market. Major companies are expanding their range of product by concluding functional ingredients, tropical fruit, and various flavour fillings, nut-based and exotic flavours in organic chocolates to fulfil changing customer demands and this consecutively accelerate the confectionary market globally.

Asia Pacific Holds Major Share in Confectionary Market

Asia-Pacific is predicted to witness considerable growth, owing to attributes like the increasing urbanization and easy accessibility and availability of functional confectionery food and beverages over the regions. Demand for low-calorie products, such as sugar-free confectionaries, low carb are high in the Asia Pacific regions like India, Japan as most of the Asian cuisine were healthy and nutritious and thus, it is expected to be the driving force behind the modest growth in the global confectionery market over the forecast period. Asian countries are shifting towards sugar free confectionaries as high sugar intake is a cause several health issues. To make sugar-free chocolate and gums, there are two classes of sweeteners that are typically used; sugar alcohols and artificial sweeteners. For instance, Hershey, the leading US-based chocolate player has sugar-free variants for leading brands, such as Hershey and Reese’s, which use maltitol and polyglucitol, instead of sugar.

Competitive Landscape

With a huge global presence and wide distribution networks, the key players, such as Mars Incorporated, Mondelez International, Ferrero Group, Mondelēz International and Nestle hold the prominent shares in the global confectionery market. Key players are focusing on online distribution channels for their online marketing and branding of their products, in order to expand their geographic reach and increase their customer base. Leading manufacturers in the confectionery market are focusing to leverage opportunities posed by emerging markets, like China and India, to expand their revenue base, because of the rising income levels and their increasing preference for different confectionery products type. Owing to the diversified product portfolio, which includes fruit and nut-based chocolates, dark chocolates, and flavored chocolates are the key market players in this market.

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Table of Contents

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Product Type
5.1.1 Chocolate Confectionary Dark Chocolate White and Milk Chocolate
5.1.2 Sugar Confectionery Boiled Sweets Toffees, Caramels and Nougat Pastilles, Gums, Jellies and Chews Mints Others
5.1.3 Snack Bar Cereal Bars Energy Bars Others
5.2 By Distribution Channel
5.2.1 Supermarket/Hypermarket
5.2.2 Specialist Retailers
5.2.3 Online Retail Stores
5.2.4 Convenience Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe Germany United Kingdom Italy Spain France Russia Rest of Europe
5.3.3 Asia Pacific China Japan India Australia Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle East and Africa Saudi Arabia South Africa Rest of Middle East and Africa
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Mars, Incorporated
6.4.2 Ferrero International S.A.
6.4.3 Nestle S.A.
6.4.4 Mondelez International, Inc
6.4.5 Meiji Holdings Co., Ltd.
6.4.6 The Hershey Company
6.4.7 Chocoladefabriken Lindt & Sprungli AG
6.4.9 Crown Confectionery
6.4.10 HARIBO GmbH & Co. KG

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Mars, Incorporated
  • Ferrero International S.A.
  • Nestle S.A.
  • Mondelēz International, Inc
  • Meiji Holdings Co., Ltd.
  • The Hershey Company
  • Chocoladefabriken Lindt & Sprungli AG
  • Crown Confectionery
  • HARIBO GmbH & Co. KG