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Drinkable Yogurt Market - Growth, Trends, and Forecasts (2020 - 2025)

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  • 120 Pages
  • April 2020
  • Region: Global
  • Mordor Intelligence
  • ID: 4534364
UP TO OFF until Sep 30th 2023
Global drinkable yogurt market is growing at a CAGR of 4.8% during the forecast period (2020-2025).

The market is mainly driven by the rising demand for probiotic foods and healthier snacking food products among health-conscious consumers including both adults and children. Also, recent launches of formulated functional products with new flavors have further fueled the global market, such as drinkable yogurt fortified with omega 3, collagen, aloe vera, plant sterols, and soy isoflavones. For instance, Morinaga Nutritional Foods Inc. launched a low-fat Japanese-style yogurt drink under its popular Alove brand in three flavors- original aloe vera, strawberry banana and coconut in March 2018. Also, new drinkable yogurt flavor, such as the savory flavor of vegetables- carrots, beetroot, and tomatoes, have become popular among consumers. In addition, consumers are seeking more healthier and natural ingredients in drinkable yogurts, such as stevia, instead of bulk sweeteners, to reduce calories.

However, the major challenge in this sector is the regulations claimed by the regulatory bodies, for instance, the U.S. Department of Agriculture recommends limiting the yogurt drinks to 3 cups per day, which includes not just yogurt but any milk, cheese or other dairy products.

Key Market Trends

Rising demand for probiotic foods and supplements

The probiotic foods are mainly driven by the robust demand for health-based products, among consumers, as probiotics are a part of functional foods and beverages, and are known for improving gut functionality, along with other benefits, including immunity boost and so on. Therefore, yogurt is one of the highest consumed probiotic food products, its market has been witnessed with a significantly increasing trend. Also, with the increasing internet penetration, the online market for the purchase of food items including probiotic foods and supplements has seen rapid growth globally in the last 3-4 years. This category has attracted a few vertical specialists like Amazon, Walmart, Carrefour, etc. who are riding on increasing e-retailing growth and vying for a significant pie in online yogurt space.

Asia Pacific region to the drive the global drinkable yogurt market

Asia-Pacific is the dominant market for drinkable yogurt, driven by the consumer awareness of probiotic products and supported regulatory environment. The region accounts for a market share of 40%, globally. Drinkable yogurt sales started in Japan with the introduction of Yakult in 1935. The supported FOSHU (Foods for Specified Health Uses) regulation in Japan has driven the market. China and India are the fastest-growing markets, in Asia, driven by changing lifestyles, rising income among the young population, and growing health concerns among consumers. Trust among foreign brands has increased significantly, which has encouraged companies to launch new flavors in the market.

Competitive Landscape

The global drinkable yogurt market is highly competitive in nature having a large number of domestic and multinational players competing for market share and with innovation in products being a major strategic approach adopted by leading players. Additionally, merger, expansion, acquisition, and partnership with other companies are the common strategies to enhance the company presence and boost the market. For instance, in March 2018, Archway Food Group, with its brand Pillars, introduced drinkable Greek yogurt which contains probiotic live cultures as well as prebiotic fiber that boosts digestive health and is made up of stevia and non-GMO grass-fed cow milk that supports the natural claim.

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Table of Contents

1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porters Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Category
5.1.1 Dairy-based yogurt
5.1.2 Non-dairy based yogurt
5.2 By Type
5.2.1 Plain yogurt
5.2.2 Flavored yogurt
5.3 By Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Convenience Stores
5.3.3 Specialty Stores
5.3.4 Online Stores
5.3.5 Others
5.4 Geography
5.4.1 North America United States Canada Mexico Rest of North America
5.4.2 Europe Germany United Kingdom France Russia Spain Italy Rest of Europe
5.4.3 Asia Pacific India China Japan Australia Rest of Asia Pacific
5.4.4 South America Brazil Argentina Rest of South America
5.4.5 Middle East and Africa South Africa Saudi Arabia Rest of Middle East and Africa
6.1 Market Share Analysis
6.2 Most Active Companies
6.3 Most Adopted Strategy
6.4 Company Profiles
6.4.1 Danone S.A
6.4.2 Nestlé S.A
6.4.3 General Mills Inc.
6.4.4 Chobani LLC
6.4.5 Royal FrieslandCampina N.V.
6.4.6 Groupe Lactalis
6.4.7 Pillars Yogurt
6.4.8 Morinaga Nutritional Foods, Inc

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Danone S.A
  • Nestlé S.A
  • General Mills Inc.
  • Chobani LLC
  • Royal FrieslandCampina N.V.
  • Groupe Lactalis
  • Pillars Yogurt
  • Morinaga Nutritional Foods, Inc