Global Television Advertising Market Report & Forecast 2018-2023

  • ID: 4535016
  • Report
  • Region: Global
  • 80 pages
  • IMARC Group
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Television represents one of the most popular and widespread forms of media worldwide with around 1.6 billion households having one or more television sets. The prevalence of television makes it a preferred choice for advertisements for both large and small businesses. Television offers advertisers the ability to use motion, colour and audio to send a strong and persuasive message to the audience. The audio-visual effects also help in creating a long-lasting and emotional impact depending on the services and audience of the advertisement. According to this research’s latest report, titled, “Global Television Advertising Market Report & Forecast 2018-2023”, the global television advertisement market reached a value of US$ 242 Billion in 2017, exhibiting a CAGR of around 6.8% during 2010-2017.

In spite of the competition from new media platforms, television is expected to remain as the largest advertisement segment. Moreover, the increasing penetration of television in emerging markets, such as Latin America, Eastern Europe, Africa, Middle-East, China and India is also expected to drive the television advertisement market in these regions, thereby facilitating the overall growth of the global television advertisement market.

The report has segmented the market on the basis of service type. Currently, terrestrial TV networks dominate the market, accounting for the majority of the total global share. Terrestrial networks are followed by multi-channel and online television segments. Online television currently represents the fastest growing segment. The report has also segmented the market on the basis of industry, listing the key industries which are actively using television advertising.

The study has further analysed the market on the basis of key regions. North America currently represents the largest region for television advertising. Other key regions include Asia-Pacific, Western Europe, Latin America, Eastern Europe and Middle-East and Africa. The report has also analysed the competitive landscape of the market. Some of the key global players operating in this market are CBS, Comcast, News Corporation, Viacom and Cox Communications.

This report provides a deep insight into the global television advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, key market drivers and challenges, recent trends, Porter’s five forces analysis, television advertising pricing models, margins in television advertising, etc. This report is a must-read for entrepreneurs, researchers, consultants, investors, business strategists, and all those who have any kind of stake or are planning to foray into the television advertising industry in any manner.
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1 Preface

2 Scope and Methodology
2.1Objectives of the Study
2.2Stakeholders
2.3Data Sources
2.3.1Primary Sources
2.3.2Secondary Sources
2.4Market Estimation
2.4.1Bottom-Up Approach
2.4.2Top-Down Approach
2.5Forecasting Methodology

3. Introduction
3.1Overview
3.2Executive Summary
3.3Key Industry Trends

4. Global Advertising Market
4.1Current and Historical Market Trends
4.2Performance of Various Segments
4.3Performance of Various Regions
4.4Key Players and their Market Shares
4.5Market Forecast

5. Global Television Advertising Market
5.1Market Overview
5.2Current and Historical Market Trends
5.3Market Breakup by Service Type
5.3.1Terrestrial
5.3.2Multichannel
5.3.3Online
5.4Performance of Various Regions
5.4.1North America
5.4.2Asia Pacific
5.4.3Western Europe
5.4.4Latin America
5.4.5Eastern Europe
5.4.6Middle East and Africa
5.5Market Breakup by Industry
5.6Market Forecast
5.7Television Advertising Pricing Models
5.8SWOT Analysis
5.8.1 Overview
5.8.2 Strengths
5.8.3 Weaknesses
5.8.4 Opportunities
5.8.5 Threats
5.9Value Chain Analysis
5.9.1 Research
5.9.2 Content Development
5.9.3 Advertising Agencies
5.9.4 Television Channels
5.9.5 Audience
5.10Porters Five Forces Analysis
5.10.1Bargaining Power of Suppliers
5.10.2Bargaining Power of Buyers
5.10.3Threat of Substitutes
5.10.4Competitive Rivalry
5.10.5Threat of New Entrants
5.11Key Challenges

6. Global Television Advertising Market: Competitive Landscape
6.1Market Structure
6.2Profiles of Leading Players
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