In spite of the competition from new media platforms, television is expected to remain as the largest advertisement segment. Moreover, the increasing penetration of television in emerging markets, such as Latin America, Eastern Europe, Africa, Middle-East, China and India is also expected to drive the television advertisement market in these regions, thereby facilitating the overall growth of the global television advertisement market.
The report has segmented the market on the basis of service type. Currently, terrestrial TV networks dominate the market, accounting for the majority of the total global share. Terrestrial networks are followed by multi-channel and online television segments. Online television currently represents the fastest growing segment. The report has also segmented the market on the basis of industry, listing the key industries which are actively using television advertising.
The study has further analysed the market on the basis of key regions. North America currently represents the largest region for television advertising. Other key regions include Asia-Pacific, Western Europe, Latin America, Eastern Europe and Middle-East and Africa. The report has also analysed the competitive landscape of the market. Some of the key global players operating in this market are CBS, Comcast, News Corporation, Viacom and Cox Communications.
This report provides a deep insight into the global television advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, key market drivers and challenges, recent trends, Porter’s five forces analysis, television advertising pricing models, margins in television advertising, etc. This report is a must-read for entrepreneurs, researchers, consultants, investors, business strategists, and all those who have any kind of stake or are planning to foray into the television advertising industry in any manner.
2 Scope and Methodology
2.1Objectives of the Study
3.3Key Industry Trends
4. Global Advertising Market
4.1Current and Historical Market Trends
4.2Performance of Various Segments
4.3Performance of Various Regions
4.4Key Players and their Market Shares
5. Global Television Advertising Market
5.2Current and Historical Market Trends
5.3Market Breakup by Service Type
5.4Performance of Various Regions
5.4.6Middle East and Africa
5.5Market Breakup by Industry
5.7Television Advertising Pricing Models
5.9Value Chain Analysis
5.9.2 Content Development
5.9.3 Advertising Agencies
5.9.4 Television Channels
5.10Porters Five Forces Analysis
5.10.1Bargaining Power of Suppliers
5.10.2Bargaining Power of Buyers
5.10.3Threat of Substitutes
5.10.5Threat of New Entrants
6. Global Television Advertising Market: Competitive Landscape
6.2Profiles of Leading Players