Yogurt Market Report by Product Type, Flavor, Distribution Channel, and Region 2024-2032

The global yogurt market size reached US$ 120.7 billion in 2023. The market is projected to reach US$ 199.7 billion by 2032, exhibiting a growth rate (CAGR) of 5.75% during 2023-2032. The increasing knowledge about the importance of gut health, rising inclination towards high protein diets, and the growing consumption of ready to eat (RTE) food products are some of the major factors propelling the market.

Yogurt is a dairy product produced by fermenting milk with specific Lactobacillus bulgaricus and Streptococcus thermophilus bacteria. It can be prepared by heating milk to a certain temperature and then cooling it before adding the bacterial cultures. It is rich in protein, calcium, minerals, vitamins, such as B12 and D, and other essential nutrients. It also contains probiotics, which are beneficial bacteria that promote gut health. It aids in improving digestive health, strengthening bones and muscles, promoting weight management, enhancing the immune system, and maintaining overall health.

The increasing knowledge about the importance of gut health is driving the adoption of probiotic-rich foods like yogurt around the world. Moreover, the easy availability of single-serve yogurt cups that facilitate portion control is favoring the growth of the market. In addition, the growing inclination towards high protein diets and the increasing awareness among individuals about the nutritional benefits of consuming yogurt is influencing the market positively. Apart from this, the rising consumption of yogurt based ready to eat (RTE) food products and beverages on account of rapid urbanization, busy lifestyles, and expanding purchasing power of individuals is contributing to the market growth. Furthermore, the growing participation of individuals in recreational sports, fitness, and athletic activities is catalyzing the demand for yogurt worldwide.

Yogurt Market Trends/Drivers

Increase in health consciousness

One of the most significant factors driving the demand for yogurt is the growing awareness about health and well-being. Consumers are becoming increasingly educated about the benefits of a balanced diet, and yogurt is often promoted as a healthy alternative to other snack items. Rich in protein, calcium, and probiotics, yogurt supports digestive health and offers essential nutrients. As more people aim to adopt healthier lifestyles, the demand for yogurt, especially those varieties with lower sugar and fat content, has seen a significant increase.

Rise in environmental concerns

A growing concern for environmental sustainability is encouraging consumers to opt for food products with a smaller carbon footprint. In comparison to meat and other protein sources, yogurt production is often seen as being less resource intensive. This perspective boosts its demand among eco-conscious consumers. Additionally, there is a rising consumption of organic and locally sourced yogurts, which not only offers better flavor and quality, but also appeals to those who are environmentally conscious.

Growing number of e-commerce platforms

The proliferation of e-commerce platforms and easy retail availability have made it simpler than ever to purchase yogurt. Consumers can buy their favorite types and flavors with just a few clicks, or discover new options while grocery shopping. Subscription services and the convenience of home delivery have also played a role in boosting sales. In physical stores, the strategic placement of yogurt products in eye-catching displays and refrigerated sections has encouraged impulse buying, further contributing to the rising demand.

Yogurt Industry Segmentation:

The report provides an analysis of the key trends in each segment of the global yogurt market report, along with forecasts at the global and regional levels for 2023-2032. The report has categorized the market based on product type, flavor, and distribution channel.

Breakup by Product Type:

• Set Yogurt
• Greek Yogurt
• Yogurt Drinks
• Frozen Yogurt
• Others

Yogurt drinks dominate the market

The report has provided a detailed breakup and analysis of the market based on the product type. This includes set yogurt, Greek yogurt, yogurt drinks, frozen yogurt, and others. According to the report, yogurt drinks represented the largest segment. Yogurt drinks are liquid yogurts that are typically sold in bottles or cartons. They are often flavored and can contain added sugar or artificial sweeteners. Yogurt drinks are convenient for on-the-go consumption and can be a quick way to obtain the nutritional benefits of yogurt.

Set yogurt is fermented and allowed to set in the container in which it is sold, which results in a firm texture. It retains all the whey, which makes it more moist and less concentrated than some other types. It is often used in cooking, as a snack or as a base for fruit and granola.

Greek yogurt is strained to remove the whey, which results in a thicker, creamier texture and higher protein content. Greek yogurt is popular for its rich flavor and is often eaten alone or used as a substitute for sour cream or mayonnaise in recipes. It also has less sugar and fewer carbohydrates compared to regular yogurt.

Breakup by Flavor:

• Strawberry Blend
• Vanilla
• Plain
• Strawberry
• Peach
• Others

Strawberry holds the largest share in the market

A detailed breakup and analysis of the market based on the flavor has also been provided in the report. This includes strawberry blend, vanilla, plain, strawberry, peach, and others. According to the report, strawberry accounted for the largest market share. Strawberry-flavored yogurt typically uses flavorings rather than actual fruit puree or pieces. This results in a uniform texture and strawberry taste throughout the yogurt. It is sweet and fruity and can contain artificial flavors or added sugar.

Vanilla-flavored yogurt is made by adding vanilla extract or vanilla bean to plain yogurt. It offers a smooth, aromatic flavor that is less tangy compared to fruit-flavored yogurts. This flavor pairs well with a variety of fruits and nuts and is often used in recipes.

Plain yogurt in its most basic form without any added flavors or sugar. It has a naturally tangy taste and offers the most health benefits as it is usually free from added sugars. It serves as a versatile base for creating your own flavors with fruits, honey, or spices.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Others

Supermarkets and hypermarkets dominate the market

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment. They are large-scale retail stores that offer a wide variety of yogurt types and flavors. They allow for a comprehensive yogurt section wherein consumers can find multiple brands and formats, from single-serving cups to large family-size containers. Due to their extensive range and frequent promotions, supermarkets and hypermarkets are often the go-to choice for regular grocery shoppers.

Specialty or gourmet stores offer a curated range of yogurt, often featuring organic, artisanal, or imported varieties. These stores appeal to consumers who are looking for specific types of yogurt, such as probiotic-rich or dairy-free options. The focus here is on quality and uniqueness rather than a wide range of choices.

Breakup by Region:

• Asia-Pacific
• European Union
• North America
• Eastern Europe
• Latin America
• Others

Asia-Pacific exhibits a clear dominance, accounting for the largest yogurt market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include Asia-Pacific, European Union, North America, Eastern Europe, Latin America, and others. According to the report, Asia-Pacific accounted for the largest market share.

The increasing consumer preference for organic and natural food products represents one of the primary factors driving the demand for yogurts in the Asia-Pacific region. Moreover, the rising public awareness about the importance of maintaining overall health is favoring the growth of the market in the region. Besides this, the growing number of supermarkets and convenience stores in urban and semi-urban areas that provide easier access to a variety of yogurt products is influencing the market positively in the region.

Competitive Landscape

The leading companies are incorporating advanced sensors and automation technologies to closely monitor the fermentation process, ensure consistency in taste and texture, and enable large-scale production without compromising quality. They are also using advanced biotechnology methods to incorporate specific strains of probiotics that can survive the acidic environment of the stomach, thereby offering targeted health benefits. Moreover, key players are adopting the usage of sustainable packaging materials, such as plant-based plastics and biodegradable materials and smart packaging, which features QR codes and NFC chips and allows consumers to access information about the origin, ingredients, and nutritional facts of the product via smartphones.

Competition Analysis

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Lactalis Group
• General Mills Inc.
• Nestle
• Friesland Campina
• Danone
• Yili Industrial Group Co. Ltd.

Recent Developments:

In 2023, Danone introduced a new drinkable yogurt to promote better gut health and immunity.

In 2021, Lactalis India, part of Lactalis Group, launched protein-packed Lactel Turbo yoghurt drink to expand their consumer base.

Key Questions Answered in This Report

1. What was the size of the global yogurt market in 2023?
2. What is the expected growth rate of the global yogurt market during 2024-2032?
3. What are the key factors driving the global yogurt market?
4. What has been the impact of COVID-19 on the global yogurt market?
5. What is the breakup of the global yogurt market based on the product type?
6. What is the breakup of the global yogurt market based on the flavor?
7. What is the breakup of the global yogurt market based on the distribution channel?
8. What are the key regions in the global yogurt market?
9. Who are the key players/companies in the global yogurt market?