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Indian Lassi Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032

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    Report

  • 136 Pages
  • April 2024
  • Region: India
  • IMARC Group
  • ID: 5820769
The Indian lassi market size reached INR 47.5 Billion in 2023. Lassi, also known as desi buttermilk, is obtained by the churning of curd. It is a bit sour in taste and has a rich dense texture. It is consumed mostly in the northern part of the country, especially during the summer season. It is either consumed by adding sugar and fresh fruit chunks, or by adding salt and some other spices to it. Lassi not only offers refreshment during the summertime, but also boosts the energy levels. Apart from this, it also helps in fighting other summer-related problems such as prickly heat, gastro-intestinal problems and the build-up of bacteria. These factors have highly added to the market growth. Looking forward, IMARC Group expects the Indian lassi market to reach INR 217.5 Billion by 2032, exhibiting a growth rate (CAGR) of 18.42% during 2023-2032.

The report has examined the Indian Lassi Market in 15 major states:

  • Maharashtra
  • Uttar Pradesh
  • Andhra Pradesh and Telangana
  • Tamil Nadu
  • Gujarat
  • Rajasthan
  • Karnataka
  • Madhya Pradesh
  • West Bengal
  • Bihar
  • Delhi
  • Kerala
  • Punjab
  • Orissa
  • Haryana
For each of the states, the report provides a thorough analysis of the current and historical value and volume trends, market share of key players and market forecast. Currently, Maharashtra represents the region with highest market share in the country. The competitive landscape of the Indian lassi market has also been covered in this report. Some of the prominent players operating in the market include GCMMF, Mother Dairy, Punjab State Cooperative Milk Producers' Federation Limited, Milan Dairy Foods Private Limited and Rajasthan Cooperative Dairy Federation Limited.

The study gives an in-depth analysis of the lassi market landscape in India, covering the current, historical and future trends for lassi production along with its prices. The report also offers SWOT, Value Chain and Porter’s Five Forces analysis of the Indian lassi market along with breakup by region, and an analysis of the competitive landscape. The study is based on both desk research and multiple waves of qualitative primary research. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian lassi industry in any manner.

Key Questions Answered in This Report

1. What was the size of the lassi market in India in 2023?
2. What is the expected growth rate of the lassi market in India during 2024-2032?
3. What has been the impact of COVID-19 on the lassi market in India?
4. What are the key factors driving the lassi market in India?
5. What is the breakup of the lassi market in India based on the sector?
6. What are the key regions in the lassi market in India?
7. Who are the key players/companies in the lassi market in India?

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Indian Dairy Industry
5.1 Market Overview
5.2 Market Performance
5.3 Market by Organised and Unorganised Segment
5.4 Milk Production and Consumption Trends
5.4.1 Current and Historical Trends
5.4.2 Production and Consumption Forecast
5.5 Milk Production by State
5.6 Milk Production by Cattle
5.7 Milk Utilization Patterns in India
5.8 Market Forecast
6 Indian Lassi Market
6.1 Market Overview
6.2 Market Performance
6.2.1 Volume Trends
6.2.2 Value Trends
6.3 Impact of COVID-19
6.4 Price Trends
6.4.1 Milk Procurement Price Trends
6.4.2 Lassi Price Trends
6.5 Market Breakup by Region
6.6 Market Breakup by Sector
6.7 Market Forecast
6.8 SWOT Analysis
6.8.1 Overview
6.8.2 Strengths
6.8.3 Weaknesses
6.8.4 Opportunities
6.8.5 Threats
6.9 Value Chain Analysis
6.10 Porter’s Five Forces Analysis
6.10.1 Overview
6.10.2 Bargaining Power of Buyers
6.10.3 Bargaining Power of Suppliers
6.10.4 Degree of Competition
6.10.5 Threat of New Entrants
6.10.6 Threat of Substitutes
6.11 Key Success Factors and Risk Factors
7 Performance of Key Regions
7.1 Karnataka
7.1.1 Market Performance
7.1.1.1 Volume Trends
7.1.1.2 Value Trends
7.1.2 Competitive Landscape
7.1.3 Market Forecast
7.1.3.1 Volume Trends
7.1.3.2 Value Trends
7.2 Maharashtra
7.2.1 Market Performance
7.2.1.1 Volume Trends
7.2.1.2 Value Trends
7.2.2 Competitive Landscape
7.2.3 Market Forecast
7.2.3.1 Volume Trends
7.2.3.2 Value Trends
7.3 Tamil Nadu
7.3.1 Market Performance
7.3.1.1 Volume Trends
7.3.1.2 Value Trends
7.3.2 Competitive Landscape
7.3.3 Market Forecast
7.3.3.1 Volume Trends
7.3.3.2 Value Trends
7.4 Delhi
7.4.1 Market Performance
7.4.1.1 Volume Trends
7.4.1.2 Value Trends
7.4.2 Competitive Landscape
7.4.3 Market Forecast
7.4.3.1 Volume Trends
7.4.3.2 Value Trends
7.5 Gujarat
7.5.1 Market Performance
7.5.1.1 Volume Trends
7.5.1.2 Value Trends
7.5.2 Competitive Landscape
7.5.3 Market Forecast
7.5.3.1 Volume Trends
7.5.3.2 Value Trends
7.6 Andhra Pradesh and Telangana
7.6.1 Market Performance
7.6.1.1 Volume Trends
7.6.1.2 Value Trends
7.6.2 Competitive Landscape
7.6.3 Market Forecast
7.6.3.1 Volume Trends
7.6.3.2 Value Trends
7.7 Uttar Pradesh
7.7.1 Market Performance
7.7.1.1 Volume Trends
7.7.1.2 Value Trends
7.7.2 Competitive Landscape
7.7.3 Market Forecast
7.7.3.1 Volume Trends
7.7.3.2 Value Trends
7.8 West Bengal
7.8.1 Market Performance
7.8.1.1 Volume Trends
7.8.1.2 Value Trends
7.8.2 Competitive Landscape
7.8.3 Market Forecast
7.8.3.1 Volume Trends
7.8.3.2 Value Trends
7.9 Kerala
7.9.1 Market Performance
7.9.1.1 Volume Trends
7.9.1.2 Value Trends
7.9.2 Competitive Landscape
7.9.3 Market Forecast
7.9.3.1 Volume Trends
7.9.3.2 Value Trends
7.10 Haryana
7.10.1 Market Performance
7.10.1.1 Volume Trends
7.10.1.2 Value Trends
7.10.2 Competitive Landscape
7.10.3 Market Forecast
7.10.3.1 Volume Trends
7.10.3.2 Value Trends
7.11 Punjab
7.11.1 Market Performance
7.11.1.1 Volume Trends
7.11.1.2 Value Trends
7.11.2 Competitive Landscape
7.11.3 Market Forecast
7.11.3.1 Volume Trends
7.11.3.2 Value Trends
7.12 Rajasthan
7.12.1 Market Performance
7.12.1.1 Volume Trends
7.12.1.2 Value Trends
7.12.2 Competitive Landscape
7.12.3 Market Forecast
7.12.3.1 Volume Trends
7.12.3.2 Value Trends
7.13 Madhya Pradesh
7.13.1 Market Performance
7.13.1.1 Volume Trends
7.13.1.2 Value Trends
7.13.2 Competitive Landscape
7.13.3 Market Forecast
7.13.3.1 Volume Trends
7.13.3.2 Value Trends
7.14 Bihar
7.14.1 Market Performance
7.14.1.1 Volume Trends
7.14.1.2 Value Trends
7.14.2 Competitive Landscape
7.14.3 Market Forecast
7.14.3.1 Volume Trends
7.14.3.2 Value Trends
7.15 Orissa
7.15.1 Market Performance
7.15.1.1 Volume Trends
7.15.1.2 Value Trends
7.15.2 Competitive Landscape
7.15.3 Market Forecast
7.15.3.1 Volume Trends
7.15.3.2 Value Trends
8 Market Breakup by Sector
8.1 Retail Sector
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Institutional Sector
8.2.1 Market Trends
8.2.2 Market Forecast
9 Competitive Landscape
9.1 Market Structure
9.2 Market Share of Key Players
10 Lassi Manufacturing Process
10.1 Product Overview
10.2 Detailed Process Flow
10.3 Various Types of Unit Operations Involved
10.4 Mass Balance and Raw Material Requirements
11 Project Details, Requirements and Costs Involved
11.1 Land Requirements and Expenditures
11.2 Construction Requirements and Expenditures
11.3 Plant Machinery
11.4 Machinery Pictures
11.5 Raw Material Requirements and Expenditures
11.6 Raw Material and Final Product Pictures
11.7 Packaging Requirements and Expenditures
11.8 Transportation Requirements and Expenditures
11.9 Utility Requirements and Expenditures
11.10 Manpower Requirements and Expenditures
11.11 Other Capital Investments
12 Loans and Financial Assistance
13 Project Economics
13.1 Capital Cost of the Project
13.2 Techno-Economic Parameters
13.3 Product Pricing and Margins Across Various Levels of the Supply Chain
13.4 Taxation and Depreciation
13.5 Income Projections
13.6 Expenditure Projections
13.7 Financial Analysis
13.8 Profit Analysis
14 Key Player Profiles
14.1 GCMMF
14.2 Mother Dairy
14.3 Punjab State Cooperative Milk Producers' Federation Limited
14.4 Milan Dairy Foods Private Limited
14.5 Rajasthan Cooperative Dairy Federation Limited
List of Figures
Figure 1: India: Dairy Industry Overview
Figure 2: India: Dairy Market (in Billion INR), 2018-2023
Figure 3: India: Dairy Market: Breakup by Segment (in %), 2023
Figure 4: India: Total Milk Production (in Million Metric Tons), 2018-19 - 2023-24
Figure 5: India: Total Milk Consumption (in Million Metric Tons), 2018-19 - 2023-24
Figure 6: India: Total Milk Production Forecast (in Million Metric Tons), 2024-25 - 2032-33
Figure 7: India: Total Milk Consumption Forecast (in Million Metric Tons), 2024-25 - 2032-33
Figure 8: India: Milk Utilisation Patterns
Figure 9: India: Dairy Market Forecast (in Billion INR), 2024-2032
Figure 10: India: Lassi Industry Overview
Figure 11: India: Lassi Market: Volume Trends (in Million Litres), 2018-2023
Figure 12: India: Lassi Market: Value Trends (in Billion INR), 2018-2023
Figure 13: India: Milk Market: Procurement Price Trends (in INR/Litre), 2018-2023
Figure 14: India: Lassi Market: Retail Price Trends (in INR/Litre), 2018-2023
Figure 15: India: Lassi Market: Breakup by Region (in %), 2023
Figure 16: India: Lassi Market: Breakup by Sector (in %), 2023
Figure 17: India: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 18: India: Lassi Market Forecast: Value Trends (in Billion INR), 2024-2032
Figure 19: India: Lassi Industry: SWOT Analysis
Figure 20: India: Lassi Industry: Value Chain Analysis
Figure 21: India: Lassi Industry: Porter’s Five Forces Analysis
Figure 22: Karnataka: Lassi Market: Volume Trends (in Million Litres), 2018-2023
Figure 23: Karnataka: Lassi Market: Value Trends (in Million INR), 2018-2023
Figure 24: Karnataka: Lassi Market: Breakup of Key Players (in %), 2023
Figure 25: Karnataka: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 26: Karnataka: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 27: Maharashtra: Lassi Market: Volume Trends (in Million Litres), 2018-2023
Figure 28: Maharashtra: Lassi Market: Value Trends (in Million INR), 2018-2023
Figure 29: Maharashtra: Lassi Market: Breakup of Key Players (in %), 2023
Figure 30: Maharashtra: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 31: Maharashtra: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 32: Tamil Nadu: Lassi Market: Volume Trends (in Million Litres), 2018-2023
Figure 33: Tamil Nadu: Lassi Market: Value Trends (in Million INR), 2018-2023
Figure 34: Tamil Nadu: Lassi Market: Breakup of Key Players (in %), 2023
Figure 35: Tamil Nadu: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 36: Tamil Nadu: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 37: Delhi: Lassi Market: Volume Trends (in Million Litres), 2018-2023
Figure 38: Delhi: Lassi Market: Value Trends (in Million INR), 2018-2023
Figure 39: Delhi: Lassi Market: Breakup of Key Players (in %), 2023
Figure 40: Delhi: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 41: Delhi: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 42: Gujarat: Lassi Market: Volume Trends (in Million Litres), 2018-2023
Figure 43: Gujarat: Lassi Market: Value Trends (in Million INR), 2018-2023
Figure 44: Gujarat: Lassi Market: Breakup of Key Players (in %), 2023
Figure 45: Gujarat: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 46: Gujarat: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 47: Andhra Pradesh and Telangana: Lassi Market: Volume Trends (in Million Litres), 2018-2023
Figure 48: Andhra Pradesh and Telangana: Lassi Market: Value Trends (in Million INR), 2018-2023
Figure 49: Andhra Pradesh and Telangana: Lassi Market: Breakup of Key Players (in %), 2023
Figure 50: Andhra Pradesh and Telangana: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 51: Andhra Pradesh and Telangana: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 52: Uttar Pradesh: Lassi Market: Volume Trends (in Million Litres), 2018-2023
Figure 53: Uttar Pradesh: Lassi Market: Value Trends (in Million INR), 2018-2023
Figure 54: Uttar Pradesh: Lassi Market: Breakup of Key Players (in %), 2023
Figure 55: Uttar Pradesh: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 56: Uttar Pradesh: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 57: West Bengal: Lassi Market: Volume Trends (in Million Litres), 2018-2023
Figure 58: West Bengal: Lassi Market: Value Trends (in Million INR), 2018-2023
Figure 59: West Bengal: Lassi Market: Breakup of Key Players (in %), 2023
Figure 60: West Bengal: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 61: West Bengal: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 62: Kerala: Lassi Market: Volume Trends (in Million Litres), 2018-2023
Figure 63: Kerala: Lassi Market: Value Trends (in Million INR), 2018-2023
Figure 64: Kerala: Lassi Market: Breakup of Key Players (in %), 2023
Figure 65: Kerala: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 66: Kerala: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 67: Haryana: Lassi Market: Volume Trends (in Million Litres), 2018-2023
Figure 68: Haryana: Lassi Market: Value Trends (in Million INR), 2018-2023
Figure 69: Haryana: Lassi Market: Breakup of Key Players (in %), 2023
Figure 70: Haryana: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 71: Haryana: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 72: Punjab: Lassi Market: Volume Trends (in Million Litres), 2018-2023
Figure 73: Punjab: Lassi Market: Value Trends (in Million INR), 2018-2023
Figure 74: Punjab: Lassi Market: Breakup of Key Players (in %), 2023
Figure 75: Punjab: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 76: Punjab: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 77: Rajasthan: Lassi Market: Volume Trends (in Million Litres), 2018-2023
Figure 78: Rajasthan: Lassi Market: Value Trends (in Million INR), 2018-2023
Figure 79: Rajasthan: Lassi Market: Breakup of Key Players (in %), 2023
Figure 80: Rajasthan: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 81: Rajasthan: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 82: Madhya Pradesh: Lassi Market: Volume Trends (in Million Litres), 2018-2023
Figure 83: Madhya Pradesh: Lassi Market: Value Trends (in Million INR), 2018-2023
Figure 84: Madhya Pradesh: Lassi Market: Breakup of Key Players (in %), 2023
Figure 85: Madhya Pradesh: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 86: Madhya Pradesh: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 87: Bihar: Lassi Market: Volume Trends (in Million Litres), 2018-2023
Figure 88: Bihar: Lassi Market: Value Trends (in Million INR), 2018-2023
Figure 89: Bihar: Lassi Market: Breakup of Key Players (in %), 2023
Figure 90: Bihar: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 91: Bihar: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 92: Orissa: Lassi Market: Volume Trends (in Million Litres), 2018-2023
Figure 93: Orissa: Lassi Market: Value Trends (in Million INR), 2018-2023
Figure 94: Orissa: Lassi Market: Breakup of Key Players (in %), 2023
Figure 95: Orissa: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 96: Orissa: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 97: India: Lassi Market: Retail Sector (in Million Litres), 2018 & 2023
Figure 98: India: Lassi Market Forecast: Retail Sector (in Million Litres), 2024-2032
Figure 99: India: Lassi Market: Institutional Sector (in Million Litres), 2018 & 2023
Figure 100: India: Lassi Market Forecast: Institutional Sector (in Million Litres), 2024-2032
Figure 101: India: Lassi Market: Breakup of Key Players (in %), 2023
Figure 102: Lassi Manufacturing Plant: Detailed Process Flow
List of Tables
Table 1: India: Dairy Market: Key Industry Highlights, 2023 and 2032
Table 2: India: Milk Production Breakup by State, 2018-19 - 2023-24
Table 3: India: Milk Production Breakup by Cattle, 2018-19 - 2023-24
Table 4: India: Lassi Market Forecast: Breakup by Region, 2024-2032
Table 5: India: Lassi Market Forecast: Breakup by Sector, 2024-2032
Table 6: India: Lassi Market: Competitive Structure
Table 7: India: Lassi Market: Key Players
Table 8: Lassi Manufacturing Plant: Costs Related to Land and Site Development (in INR)
Table 9: Lassi Manufacturing Plant: Costs Related to Civil Works (in INR)
Table 10: Lassi Manufacturing Plant: Costs Related to Machinery (in INR)
Table 11: Lassi Manufacturing Plant: Raw Material Requirements (in Tons/Day) and Expenditures (INR/Ton)
Table 12: Lassi Manufacturing Plant: Costs Related to Salaries and Wages (in INR)
Table 13: Lassi Manufacturing Plant: Costs Related to Other Capital Investments (in INR)
Table 14: Details of Financial Assistance Offered by Financial Institutions
Table 15: Lassi Manufacturing Plant: Capital Costs (in INR)
Table 16: Lassi Manufacturing Plant: Techno-Economic Parameters
Table 17: Lassi Manufacturing Plant: Taxation and Depreciation (in INR)
Table 18: Lassi Manufacturing Plant: Income Projections (in INR)
Table 19: Lassi Manufacturing Plant: Expenditure Projections (in INR)
Table 20: Lassi Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability (in INR)
Table 21: Lassi Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability (in INR)
Table 22: Lassi Manufacturing Plant: Profit and Loss Account (in INR)

Companies Mentioned

  • GCMMF
  • Mother Dairy
  • Punjab State Cooperative Milk Producers' Federation Limited
  • Milan Dairy Foods Private Limited
  • Rajasthan Cooperative Dairy Federation Limited

Methodology

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Table Information