Pan Masala Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

  • ID: 4535166
  • Report
  • Region: India
  • 85 pages
  • IMARC Group
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The custom of chewing breath fresheners after meals has a very long history, particularly in India. Pan masala is a balanced mixture of areca nuts (also known as supari), catechu, cardamom, lime, flavouring agents and some natural perfuming materials. It is widely used to remove the bad odour of the mouth by providing a fresh breath and comes in attractive user-friendly packets and containers. Despite its growing demand in rural areas, pan masala is gaining prominence in urban areas of India. Factors like its immense popularity, constantly increasing disposable incomes, convenient packaging, aggressive advertising campaigns by manufacturers and the large-scale switching of consumers from tobacco products to pan masala are currently encouraging the growth of pan masala market. According to this research, the Indian pan masala market has reached values worth around INR 35,521 Crores in 2017 growing at a CAGR of 13% during 2010-2017

This latest study “Pan Masala Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023” has segmented the pan masala market on the basis of state, type and price. Among the various types of pan masala available in the Indian market, pan masala containing tobacco represents the dominating type accounting for more than 50% of the entire market. Pan masala containing tobacco is followed by plain pan masala and flavoured pan masala. Exports also represent a mjaor driver of the Indian pan masala market. The Indian exports of pan masala are dominated by UAE accounting for around one-third of the total export values. UAE is followed by USA, Singapore, Afghanistan, South Africa, Saudi Arabia and Malaysia. The report has also analysed some of the key players operating in the market and provides their business overview and market shares.

The report provides a comprehensive analysis for setting up a pan masala manufacturing plant. The study covers all the requisite aspects of the Indian pan masala market and provides an in-depth analysis of the market, industry performance, processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who are planning to foray into the pan masala industry in any manner.

Key Questions Answered in This Report:
  • How has the Indian pan masala market performed so far and how will it perform in the coming years?
  • What are the various types of pan masala?
  • What are the various stages in the value chain of the pan masala industry?
  • What are the key driving factors and challenges in the pan masala industry?
  • What is the degree of competition in the pan masala industry?
  • What are the profit margins in the pan masala industry?
  • What are the key requirements for setting up a pan masala manufacturing plant?
  • How is pan masala manufactured?
  • What are the various unit operations involved in a pan masala plant?
  • What is the total size of land required for setting up a pan masala plant?
  • What are the machinery requirements for setting up a pan masala plant?
  • What are the raw material requirements for setting up a pan masala plant?
  • What are the packaging requirements for pan masala?
  • What are the transportation requirements for pan masala?
  • What are the utility requirements for setting up a pan masala plant?
  • What are the manpower requirements for setting up a pan masala plant?
  • What are the infrastructure costs for setting up a pan masala plant?
  • What are the capital costs for setting up a pan masala plant?
  • What are the operating costs for setting up a pan masala plant?
  • What will be the income and expenditures for a pan masala plant?
  • What is the time required to break-even?
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1 Preface

2 Scope and Methodology
2.1Objectives of the Study
2.2Stakeholders
2.3Data Sources
2.3.1Primary Sources
2.3.2Secondary Sources
2.4Market Estimation
2.4.1Bottom-Up Approach
2.4.2Top-Down Approach
2.5Forecasting Methodology

3. Executive Summary

4. Introduction
4.1Overview
4.2Key Industry Trends

5. Global Pan Masala Industry
5.1Market Overview
5.2Market Performance
5.3Market Breakup by Country

6. Indian Pan Masala Industry
6.1Market Overview
6.2Market Performance
6.3Market Breakup by State
6.4Market Breakup by Type
6.5Market Breakup by Price
6.6Market Breakup by Packing
6.7Top Pan Masala Importing Countries from India
6.8Key Ingredients used by Major Pan Masala Manufacturers
6.9Price Analysis
6.9.1Price Indicators
6.9.2Price Trends
6.9.3Price Structure
6.10Market Forecast
6.11SWOT Analysis
6.11.1Strengths
6.11.2Weaknesses
6.11.3Opportunities
6.11.4Threats
6.12Value Chain Analysis
6.12.1Input Suppliers
6.12.2Raw Material Procurement
6.12.3Manufacturers
6.12.4Marketing
6.12.5Exports
6.12.6Whole Sellers
6.12.7Retailers
6.13Porter’s Five Forces Analysis
6.13.1Overview
6.13.2Bargaining Power of Buyers
6.13.3Bargaining Power of Suppliers
6.13.4Degree of Competition
6.13.5Threat of New Entrants
6.13.6Threat of Substitutes
6.14Key Market Drivers and Challenges
6.15Success Factors for Manufacturers

7. Market by State
7.1Uttar Pradesh
7.2Bihar
7.3Maharashtra
7.4Madhya Pradesh
7.5Odisha
7.6Jharkhand
7.7Delhi
7.8Others

8. Market by Type
8.1Pan Masala with Tobacco
8.2Plain Pan Masala
8.3Flavoured Pan Masala
8.4Others

9. Market by Price
9.1Premium
9.2Non Premium

10. Market by Packaging
10.1Pouch
10.2Cans
10.3Others

11. Competitive Landscape
11.1Market Structure
11.2Market Breakup by Key Players

12. Pan Masala Manufacturing Process
12.1Product Overview
12.2Detailed Process Flow
12.3Various Types of Unit Operations Involved
12.4Mass Balance and Raw Material Requirements

13. Project Details, Requirements and Costs Involved
13.1Land Requirements and Expenditures
13.2Construction Requirements and Expenditures
13.3Plant Layout
13.4Plant Machinery
13.5Machinery Pictures
13.6Raw Material Requirements and Expenditures
13.7Raw Material and Final Product Pictures
13.8Packaging Requirements and Expenditures
13.9Transportation Requirements and Expenditures
13.10 Utility Requirements and Expenditures
13.11 Manpower Requirements and Expenditures
13.12 Other Capital Investments

14. Loans and Financial Assistance

15. Project Economics
15.1Capital Cost of the Project
15.2Techno-Economic Parameters
15.3Product Pricing and Margins Across Various Levels of the Supply Chain
15.4Taxation and Depreciation
15.5Income Projections
15.6Expenditure Projections
15.7Financial Analysis
15.8Profit Analysis
15.9 Rules and Regulations on Pan Masala Products
15.9.1 General Rules and Regulations
15.9.2 Rules and Regulations Related to Packaging Machinery
15.10Procedures, Times and Associated Costs for Plant Set-Up

16. Key Player Profiles
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