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Mass Beauty and Personal Care in Switzerland

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    Report

  • 26 Pages
  • August 2022
  • Region: Switzerland
  • Euromonitor International
  • ID: 4535469
Overall, mass beauty and personal care was less impacted by the pandemic and its negative effects in 2020 compared to premium products, recording a much lower value sales decline. While value growth of premium beauty and personal care was higher than the mass segment in 2021, overall sales levels for the latter remained significantly lower than pre-pandemic levels in comparison, as many local price-sensitive consumers continued to focus on essential purchases.

The Mass Beauty and Personal Care in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances , Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

MASS BEAUTY AND PERSONAL CARE IN SWITZERLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Rising sales of essential mass beauty and personal care in line with greater mobility outside of the home
  • Multinationals strengthen leadership of mass segment due to wide portfolios and consumer trust
  • Supermarkets retains relevant sales following pandemic boost, while e-commerce continues to gain share in 2021
PROSPECTS AND OPPORTUNITIES
  • Early full recovery for mass segment in line with greater mobility outside of the home
  • Heightened hygiene awareness will remain relevant trend over forecast period
  • Local consumers likely to retain new habits in terms of shopping
CATEGORY DATA
  • Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
  • Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
  • Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
  • Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
  • Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
  • CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN SWITZERLAND
EXECUTIVE SUMMARY
  • Beauty and personal care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 1 Research Sources