Mass Beauty and Personal Care in Switzerland

Mass beauty and personal care in Switzerland posted positive retail current value growth in 2024, only marginally slower than in 2023. The higher cost of living, exacerbated by high unit prices, benefited the demand for mass beauty and personal care products among local consumers. Against this background, Swiss consumers looked for products that offered comparable attributes and benefits to premium brands, but at more affordable price points.

The Mass Beauty and Personal Care in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mass Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.