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Beauty and Personal Care in Switzerland

  • ID: 2691619
  • Report
  • September 2020
  • Region: Switzerland
  • 138 pages
  • Euromonitor International
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The Swiss market for beauty and personal care was being affected to varying degrees by the COVID-19 outbreak in the country across its various categories in 2020. Certain categories, such as colour cosmetics and fragrances, were being hit by store closures and people spending more time at home in 2020, therefore having fewer reasons to wear or use these products outside the home, ie when going out work or for social occasions, resulting in sales declines for both product areas.

The Beauty and Personal Care in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Natural and ethical products continue gaining ground in Swiss beauty and personal care
  • Multinational players lead, but indie brands are challenging the established players
  • Positive outlook for the forecast period
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Dynamic mass sun protection, but mass colour cosmetics suffers from small price differences to premium products
  • Saturation, maturity and competition from premium products putting pressure on the mass segment
  • L’Oréal and Beiersdorf lead, with private label then having the next biggest share
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within mass beauty and personal care
  • Recovery and opportunities
CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Premium colour cosmetics continues to offer good prospects for growth
  • Natural beauty will remain a key theme in premium beauty and personal care
  • L’Oréal leads a premium environment that is becoming more fragmented and competitive
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within premium beauty and personal care
  • Recovery and opportunities
CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Falling birth rate makes for a challenging environment in baby and child-specific products
  • Demand for natural formulations to be a key driver of growth
  • Private label continues to lead, with Migros at its head, while Galderma is the leading branded player
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within baby and child-specific products
  • Recovery and opportunities
CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Products with a natural positioning expected to drive growth
  • Bath and shower growth moves into positive territory in current value terms
  • Beiersdorf leads bath and shower thanks to cutting-edge products
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within bath and shower
  • Recovery and opportunities
CATEGORY DATA
  • Table 34 Sales of Bath and Shower by Category: Value 2014-2019
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2014-2019
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2015-2019
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2016-2019
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2019-2024
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Innovation helping to drive demand, while premium products are recording faster growth than mass products
  • Organic, cruelty-free and vegan products on the rise
  • L’Oréal extends its lead by adding share as number two player Coty loses share
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within colour cosmetics
  • Recovery and opportunities
CATEGORY DATA
  • Table 43 Sales of Colour Cosmetics by Category: Value 2014-2019
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2016-2019
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2016-2019
  • Table 49 LBN Brand Shares of Lip Products: % Value 2016-2019
  • Table 50 LBN Brand Shares of Nail Products: % Value 2016-2019
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Sprays and roll-ons to remain the most popular formats
  • Demand for natural and organic products continues to grow
  • Unilever Schweiz leads in what is a mass-dominated category
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within deodorants
  • Recovery and opportunities
CATEGORY DATA
  • Table 54 Sales of Deodorants by Category: Value 2014-2019
  • Table 55 Sales of Deodorants by Category: % Value Growth 2014-2019
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
  • Table 57 NBO Company Shares of Deodorants: % Value 2015-2019
  • Table 58 LBN Brand Shares of Deodorants: % Value 2016-2019
  • Table 59 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
  • Table 60 Forecast Sales of Deodorants by Category: Value 2019-2024
  • Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
  • Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Depilatories will continue to face major threats to growth
  • Women’s razors and blades continues driving sales of depilatories
  • Procter & Gamble leads, with Wilkinson Sword in second place
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within depilatories
  • Recovery and opportunities
CATEGORY DATA
  • Table 63 Sales of Depilatories by Category: Value 2014-2019
  • Table 64 Sales of Depilatories by Category: % Value Growth 2014-2019
  • Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2015-2019
  • Table 66 NBO Company Shares of Depilatories: % Value 2015-2019
  • Table 67 LBN Brand Shares of Depilatories: % Value 2016-2019
  • Table 68 Forecast Sales of Depilatories by Category: Value 2019-2024
  • Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Value growth in fragrances limited by a number of factors
  • Online sales growing but buyers still like to “experience” a fragrance before purchasing
  • Chanel leads, Christian Dior most dynamic, limited private label presence
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within fragrances
  • Recovery and opportunities
CATEGORY DATA
  • Table 70 Sales of Fragrances by Category: Value 2014-2019
  • Table 71 Sales of Fragrances by Category: % Value Growth 2014-2019
  • Table 72 NBO Company Shares of Fragrances: % Value 2015-2019
  • Table 73 LBN Brand Shares of Fragrances: % Value 2016-2019
  • Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
  • Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
  • Table 76 Forecast Sales of Fragrances by Category: Value 2019-2024
  • Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Hair care struggling to grow in value terms as the presence of low-priced products increases
  • Natural products continue to gain ground
  • L’Oréal Suisse leads hair care, followed by Henkel and Procter & Gamble
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within hair care
  • Recovery and opportunities
CATEGORY DATA
  • Table 78 Sales of Hair Care by Category: Value 2014-2019
  • Table 79 Sales of Hair Care by Category: % Value Growth 2014-2019
  • Table 80 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
  • Table 81 NBO Company Shares of Hair Care: % Value 2015-2019
  • Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
  • Table 83 LBN Brand Shares of Hair Care: % Value 2016-2019
  • Table 84 LBN Brand Shares of Colourants: % Value 2016-2019
  • Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
  • Table 86 LBN Brand Shares of Styling Agents: % Value 2016-2019
  • Table 87 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
  • Table 88 Forecast Sales of Hair Care by Category: Value 2019-2024
  • Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Facial hair trend impacting men’s shaving
  • Social media to continue playing an important role in marketing strategies
  • Procter & Gamble continues to lead men’s grooming
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within men’s grooming
  • Recovery and opportunities
CATEGORY DATA
  • Table 91 Sales of Men’s Grooming by Category: Value 2014-2019
  • Table 92 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
  • Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
  • Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019
  • Table 95 NBO Company Shares of Men’s Grooming: % Value 2015-2019
  • Table 96 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
  • Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
  • Table 98 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
  • Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Mouthwashes/dental rinses most dynamic, battery toothbrushes continues declining
  • Natural products finding their way into oral care
  • Colgate-Palmolive leads oral care due to strong consumer loyalty
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within oral care
  • Recovery and opportunities
CATEGORY DATA
  • Table 100 Sales of Oral Care by Category: Value 2014-2019
  • Table 101 Sales of Oral Care by Category: % Value Growth 2014-2019
  • Table 102 Sales of Toothbrushes by Category: Value 2014-2019
  • Table 103 Sales of Toothbrushes by Category: % Value Growth 2014-2019
  • Table 104 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
  • Table 105 NBO Company Shares of Oral Care: % Value 2015-2019
  • Table 106 LBN Brand Shares of Oral Care: % Value 2016-2019
  • Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
  • Table 108 LBN Brand Shares of Toothpaste: % Value 2016-2019
  • Table 109 Forecast Sales of Oral Care by Category: Value 2019-2024
  • Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
  • Table 111 Forecast Sales of Toothbrushes by Category: Value 2019-2024
  • Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Social media helping to raise awareness and drive sales
  • Consumers looking for ethical and natural products
  • Beiersdorf and L’Oréal lead in what is a fragmented skin care category
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within skin care
  • Recovery and opportunities
CATEGORY DATA
  • Table 113 Sales of Skin Care by Category: Value 2014-2019
  • Table 114 Sales of Skin Care by Category: % Value Growth 2014-2019
  • Table 115 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 116 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 117 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 118 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 119 NBO Company Shares of Skin Care: % Value 2015-2019
  • Table 120 LBN Brand Shares of Skin Care: % Value 2016-2019
  • Table 121 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
  • Table 122 LBN Brand Shares of Anti-agers: % Value 2016-2019
  • Table 123 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
  • Table 124 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
  • Table 125 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
  • Table 126 Forecast Sales of Skin Care by Category: Value 2019-2024
  • Table 127 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Consumers looking for high SPF in their sun care products
  • Self-tanning continues declining, with sun protection and aftersun driving overall growth
  • Beiersdorf leads sun care, with private label holding the second biggest share
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within sun care
  • Recovery and opportunities
CATEGORY DATA
  • Table 128 Sales of Sun Care by Category: Value 2014-2019
  • Table 129 Sales of Sun Care by Category: % Value Growth 2014-2019
  • Table 130 NBO Company Shares of Sun Care: % Value 2015-2019
  • Table 131 LBN Brand Shares of Sun Care: % Value 2016-2019
  • Table 132 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
  • Table 133 Forecast Sales of Sun Care by Category: Value 2019-2024
  • Table 134 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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