Mass Beauty and Personal Care in Italy

Mass beauty and personal care saw moderate growth in 2024 despite the slowdown in inflation, which gave consumers more economic power. The category was strengthened by some consolidated and commoditised categories, such as deodorants and sun protection, which recorded positive performances thanks to a particularly long and hot summer. The focus on multifunctional products remained particularly high, as consumers looked for both functionality and affordability.

The Mass Beauty and Personal Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mass Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.