Beauty and Personal Care in Italy

  • ID: 2646910
  • Report
  • Region: Italy
  • 121 pages
  • Euromonitor International
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In 2017, beauty and personal care recorded an improved performance, posting faster retail volume and current value sales growth, compared with 2016. Colour cosmetics remained a strong performer due to the consolidation of domestic mass monobrand chains like Kiko and Wycon.

The publisher's Beauty and Personal Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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BEAUTY AND PERSONAL CARE IN ITALY

Executive Summary
Beauty and Personal Care Sees Positive Growth Overall in 2017
Italian Consumers Reward Delicate Formulations and Natural Ingredients
L'Oréal Leads, While Kiko Milano Is the Top Brand
Internet Retailing and Drugstores Gain Ground
Higher Consumer Confidence To Sustain Growth in Beauty and Personal Care

Market Data

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Falling Birth Rates Continue To Hinder Growth
Rising Interest in Natural and Delicate Products
Competitive Landscape
Multinationals and Trusted Brands Lead the Way
Innovation Moves Towards Gentler Offerings

Category Data

Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Value for Money Remains A Priority in Bath and Shower
Convenience and Indulgence Appeal To Consumers
Competitive Landscape
Multinationals Remain at the Top of the Rankings
Product Launches Bring New Scents and Properties

Category Data

Table 22 Sales of Bath and Shower by Category: Value 2012-2017
Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Mass and Naturally-positioned Colour Cosmetics Drive Growth
the Focus Remains on Lips
Competitive Landscape
L'Oréal Faces Increasing Competition From Fast-growing Kiko
Regular New Launches To Stay Up-to-date With the Latest Fashion Trends

Category Data

Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 35 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 36 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 38 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Competition Depresses Prices and Value Sales
Sprays and Roll-ons Remain the Key Formats
Competitive Landscape
Unilever's Dove Leads the Field
Innovation A Key Driver Through New Formulations, Scents and Special Editions

Category Data

Table 42 Sales of Deodorants by Category: Value 2012-2017
Table 43 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 45 NBO Company Shares of Deodorants: % Value 2013-2017
Table 46 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 48 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Headlines
Prospects
Desire for Smooth and Hairless Skin Boosts Volume Sales
Depilatories Faces Competition From Hair Removal Alternatives
Competitive Landscape
Procter & Gamble Leads A Relatively Concentrated Landscape
Manufacturers Aim To Increase Frequency of Use To Boost Volume Sales

Category Data

Table 51 Sales of Depilatories by Category: Value 2012-2017
Table 52 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 54 NBO Company Shares of Depilatories: % Value 2013-2017
Table 55 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 56 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Premium Fragrances Offer Accessible Luxury
Unisex and Naturally-positioned Fragrances Set To Be the Protagonists
Competitive Landscape
Parfums Christian Dior and L'oréal Chase Coty
New Product Launches and Strategic Advertising Engage Italian Women

Category Data

Table 58 Sales of Fragrances by Category: Value 2012-2017
Table 59 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of Fragrances: % Value 2013-2017
Table 61 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 64 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Polarised Demand Benefits Salon Professional and Economy Hair Care
Naturally-positioned Products Set To Grow Demand
Competitive Landscape
L'oréal Leads From Procter & Gamble and Henkel
Further Innovation Through New Product Developments

Category Data

Table 66 Sales of Hair Care by Category: Value 2012-2017
Table 67 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 69 NBO Company Shares of Hair Care: % Value 2013-2017
Table 70 NBO Company Shares of Salon Hair Care: % Value 2013-2017
Table 71 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 72 LBN Brand Shares of Colourants: % Value 2014-2017
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 74 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 76 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Growing Attention To Appearance Boosts Men's Grooming
Premium Men's Fragrances and Men's Razors and Blades Remain Priorities
Competitive Landscape
Men's Grooming Remains Dominated by Multinationals
Companies Base Strategies on New Launches and Transparency

Category Data

Table 79 Sales of Men's Grooming by Category: Value 2012-2017
Table 80 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 83 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 84 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 86 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 87 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Awareness of Prevention Drives Sales
Electric Toothbrushes Become Increasingly Popular
Competitive Landscape
Brands Belonging To Multinationals Lead Oral Care in Italy
Innovation To Remain A Key Differentiation Strategy

Category Data

Table 88 Sales of Oral Care by Category: Value 2012-2017
Table 89 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 90 Sales of Toothbrushes by Category: Value 2012-2017
Table 91 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 93 NBO Company Shares of Oral Care: % Value 2013-2017
Table 94 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 96 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 97 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 99 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Facial Care Remains the Priority, With Face Masks Seeing Fast Penetration
Body Care Sales Set To Be Driven by General Purpose Products
Competitive Landscape
L'Oréal Leads the Premium and Mass Segments
Innovation Is Expected To Impact Facial Care

Category Data

Table 101 Sales of Skin Care by Category: Value 2012-2017
Table 102 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 103 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 104 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 105 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 106 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 107 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 108 NBO Company Shares of Skin Care: % Value 2013-2017
Table 109 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 110 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 111 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 112 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 113 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 114 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 115 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 116 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Awareness of Sunscreens To Drive Sun Protection
Smarter and More Advanced Sun Care Offer
Competitive Landscape
L'Oréal Remains Committed To Innovation
Sustainable and Naturally-positioned Sun Care Is A Growing Niche

Category Data

Table 117 Sales of Sun Care by Category: Value 2012-2017
Table 118 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 119 NBO Company Shares of Sun Care: % Value 2013-2017
Table 120 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 121 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 122 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 123 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasingly Polarised Demand Benefits Premium Beauty and Personal Care
Premium Beauty and Personal Care Expects Positive Results
Competitive Landscape
L'Oréal Italiana Offers A Wide Portfolio of Premium Brands
Douglas Holding's Acquisition of Limoni Changes the Premium Retailing Landscape

Category Data

Table 124 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 125 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 126 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 127 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 128 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 129 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Mass Colour Cosmetics Drives Sales
Positive Growth Forecast
Competitive Landscape
L'Oréal Italiana Continues To Lead A Quite Fragmented Landscape
Mass Brands Benefit From the Expansion of Drugstore Chains in Italy

Category Data

Table 130 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 131 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 132 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 133 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 134 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 135 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
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