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Mass Beauty and Personal Care in Greece

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    Report

  • 27 Pages
  • May 2022
  • Region: Greece
  • Euromonitor International
  • ID: 4535473
In general, mass beauty and personal care brands saw smaller fluctuations in sales in Greece during the pandemic in 2020 and 2021, and a key reason is the effect of the restrictive measures on the various distribution channels. More specifically, supermarkets remained open during the country’s lockdowns and accessible to all after the end of the lockdowns, as they did not require customers to show vaccination certificates for entry, unlike non-grocery retailers.

This Mass Beauty and Personal Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances , Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Mass brands are less affected by the pandemic due to their availability and the key role of the supermarkets channel
  • Mass beauty and personal care displays stability due to affordability and the staple nature of mass brands
  • L’Oréal Hellas continues to lead mass beauty and personal care through innovation and promotional support
PROSPECTS AND OPPORTUNITIES
  • Steady increase is forecast for mass beauty and personal care with personal care categories in particular set to benefit strongly
  • Expanding role of the supermarkets channel will support sales for certain categories of beauty and personal care
  • Demand for affordable products will sustain ongoing promotional intensity
CATEGORY DATA
  • Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
  • Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
  • Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
  • Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
  • Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
  • CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN GREECE

EXECUTIVE SUMMARY
  • Beauty and personal care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources