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Mass Beauty and Personal Care in Germany

  • ID: 4535474
  • Report
  • October 2021
  • Region: Germany
  • 25 Pages
  • Euromonitor International
During 2020, the financial concerns of many German consumers generally benefited demand for mass products including within beauty and personal care, where consumers prioritised essentials and focused on personal care categories such as bath and shower as well as skin care, particularly those with a mass positioning, including both brands and private label.

The publisher's Mass Beauty and Personal Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

KEY DATA FINDINGS
2020 IMPACT
  • Impact of the pandemic relatively minor on mass products with winners and losers
  • Amplified hygiene practices elevate sales of mass bath and shower products
  • Wider range of products featuring specific benefits to cater to pandemic-driven concerns

RECOVERY AND OPPORTUNITIES
  • Overall quick recovery expected
  • Naturalness and sustainability angles to feature strongly in new launches
  • E-commerce to gain further penetration of mass beauty and personal care

CATEGORY DATA
  • Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
  • Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
  • Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
  • Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
  • Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025BEAUTY AND PERSONAL CARE IN GERMANY
EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?

MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown