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Mass Beauty and Personal Care in Germany

  • ID: 4535474
  • Report
  • July 2020
  • Region: Germany
  • 25 pages
  • Euromonitor International
In 2019, growth in mass beauty and personal care was driven by a number of promotional sales and “permanently reduced prices”. Frequent offers were found in the drugstores dm, Rossmann and Müller. As fierce price competition continued to be seen, growth was driven mainly by volume sales, achieved through various price promotions and special actions. German customers are still generally price sensitive, which increases competition in this area among manufacturers and distributors.

The Mass Beauty and Personal Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Frequent promotions put pressure on prices; masstige gains ground
  • Mass fragrances continues to decline due to preference for premium products
  • L’Oréal Deutschland and Beiersdorf lead, but local players remain competitive
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within mass beauty and personal care
  • Recovery and opportunities
CATEGORY DATA
  • Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
  • Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
  • Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
  • Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
  • Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Natural and free from in strong demand
  • Multinationals continue to lead, including “home-grown” players
  • Stable value growth expected over the forecast period
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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