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Mass Beauty and Personal Care in Azerbaijan

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    Report

  • 20 Pages
  • April 2024
  • Region: Azerbaijan
  • Euromonitor International
  • ID: 4535478
Mass beauty and personal care still accounted for significantly more value sales than premium in Azerbaijan in 2023. However, its current value growth was lower. That being said, there was growth. Mass beauty and personal products are continually innovating and are quick to pick up on trends and messaging that often first appears within premium products. As such, though value for money was the most important driver when buying many products, high quality was also a requisite.

The Mass Beauty and Personal Care in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mass Beauty and Personal Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Mass beauty and personal care remains nimble
  • Global brands continue to lead
  • Consumers remain highly price sensitive
PROSPECTS AND OPPORTUNITIES
  • Price discounting and promotions key growth drivers
  • Expansion of modern retailing will support growth
  • Increasing number of Korean brands
CATEGORY DATA
  • Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
  • Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
  • Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
  • Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN AZERBAIJAN
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources