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Mass Beauty and Personal Care in Austria

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    Report

  • 23 Pages
  • June 2023
  • Region: Austria
  • Euromonitor International
  • ID: 4535479
Mass beauty and personal care continued to account for the vast majority of overall beauty and personal care retail value and volume sales in 2022. Mass beauty and personal care recorded strong growth in retail current value terms, albeit boosted by high inflation and higher energy, transport and productions costs, which forced manufacturers to increase unit prices.

The analyst's Mass Beauty and Personal Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:
Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

MASS BEAUTY AND PERSONAL CARE IN AUSTRIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Return to pre-pandemic lifestyles and inflationary pressures boost demand and retail value sales, respectively
  • Mass colour cosmetics benefits from the resumption of out-of-home lifestyles while a long, hot summer and holidays boost mass sun care
  • L'Oréal and Beiersdorf continue to compete fiercely
PROSPECTS AND OPPORTUNITIES
  • Price advantage to maintain popularity of mass beauty and personal care
  • Wide outlet and product choice to favour health and personal care stores
  • Multinationals to shape the direction of beauty and personal care
CATEGORY DATA
  • Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
  • Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
  • Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
  • Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN AUSTRIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources