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Mass Beauty and Personal Care in Austria

  • ID: 4535479
  • Report
  • Region: Austria
  • 19 pages
  • Euromonitor International
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In 2018, growth in mass beauty and personal care was driven by a number of promotional sales and permanently reduced prices. So-called dauertiefpreis (permanently low prices) were found in the drugstores/parapharmacies dm and Bipa. Retailers competed strongly for sales during the year, and offered consumers promotional prices on a large number of branded products. Consumers appreciated the low prices of popular brands in beauty and personal care and were on the lookout for promotions.

The author's Mass Beauty and Personal Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Mass Beauty and Personal Care in Austria

List of Contents and Tables
Headlines
Prospects
Beauty and Personal Care Is Shaped by Aggressive Pricing
Consumers' Interest in Product Ingredients Increases
Drugstores/parapharmacies Seek Exclusive Brands
Competitive Landscape
Multinationals Dominate Mass Beauty and Personal Care in Austria
Drugstores/parapharmacies Leads Distribution
the Launch of Products Containing Natural Ingredients and Concern Over Microplastics
Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Executive Summary
Beauty and Personal Care Records Stable Growth
Natural Beauty and Personal Care Products Continue To See Growth
Multinationals Continue To Dominate Beauty and Personal Care
A Vast Number of Product Launches
the Demand for Beauty and Personal Care Products Is Set To Increase
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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