Beauty and Personal Care in Austria

BEAUTY AND PERSONAL CARE IN AUSTRIA

Executive Summary
Good Overall Performance in 2017
Natural Products Perform Well, With Vegan Becoming the New Organic
Big Global Players Continue To Lead, While Private Label Registers Losses
Strong Focus on New Product Launches
Prolonged Fierce Competition To Impact Value Sales

Market Data

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Parents Focus on Child Wellbeing and Convenience
Sun Protection and Sensitive Skin Remain Strong Trends
Targeting Children With Optical Design and Subtle Hints
Competitive Landscape
Clear Leader in Otherwise Very Fragmented Area
Private Label Profits From Strong Focus on Quality and Affordable Prices
Domestic Players To Remain Active in Niche Segments

Category Data

Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
New Product Launches Boost Sales
Consumers Opt for Convenient Products To Save Time
Growing Demand for Sensitive Skin Products
Competitive Landscape
Strong Competition Between Global Producers
Private Label Ranges To Focus More on Sophistication
Manufacturers Increasingly Focusing on Natural, Organic and Vegan Products

Category Data

Table 22 Sales of Bath and Shower by Category: Value 2012-2017
Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Growing Daily Usage Boosting Sales
Colour Cosmetics for Men To Gain Momentum
Natural and Organic Certification To Become Increasingly Important
Competitive Landscape
Big Global Producers and Brands Lead Colour Cosmetics
Continued Focus on New Product Launches
Domestic and Private Label Ranges To Continue To See Moderate Performance

Category Data

Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 33 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 34 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 35 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 36 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 38 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 39 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 40 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 41 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 42 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 43 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Rising Personal Hygiene Awareness Boosts Sales
Deodorants Vs Antiperspirants - Demand for Natural Products Increases
Growing Demand for More Convenient Smaller Pack Sizes
Competitive Landscape
Strong Competition Between Leading Global Producers
Private Label Ranges Lack Sophistication and Quality
Natural Products and Innovative Fragrances To Gain Popularity

Category Data

Table 44 Sales of Deodorants by Category: Value 2012-2017
Table 45 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 46 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 47 NBO Company Shares of Deodorants: % Value 2013-2017
Table 48 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 49 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 50 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 51 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 52 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Headlines
Prospects
Convenience Remains Key Purchasing Factor
Traveling Business Women Demand More Products Suitable for On-the-go Usage
Products for Sensitive Skin Remain in Demand
Competitive Landscape
Procter & Gamble Austria Remains Undisputed Sales Leader
Reduced Prices of Leading Global Brands Impact Private Label Depilatories
Domestic and Natural Sales Remain Negligible

Category Data

Table 53 Sales of Depilatories by Category: Value 2012-2017
Table 54 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 55 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 56 NBO Company Shares of Depilatories: % Value 2013-2017
Table 57 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 58 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 59 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Show Strong Preference for Mass and Premium Products
Trend Towards Unisex Fragrances Expected To Continue
Uniqueness and Originality Important for Consumers
Competitive Landscape
Leading Fragrance Brands Profit From Fashionable Image
Reduced Prices of Mass Brands Negatively Impact Private Label Sales
Branded Producers Expected To Face Challenges

Category Data

Table 60 Sales of Fragrances by Category: Value 2012-2017
Table 61 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 62 NBO Company Shares of Fragrances: % Value 2013-2017
Table 63 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 64 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 65 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 66 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 67 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Moderate Value Growth Offset by Abundant New Product Launches
Consumers Look To Prevent Signs of Hair Loss
Convenient Products Offering Good Care and Protection To Remain in Demand
Competitive Landscape
Market Strongly Driven by Promotional Sales and Permanently Reduced Prices
Leading Branded Manufacturers Profit From New Launches and Advertising Activity
Natural Products To Gain More Ground

Category Data

Table 68 Sales of Hair Care by Category: Value 2012-2017
Table 69 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 70 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 71 NBO Company Shares of Hair Care: % Value 2013-2017
Table 72 NBO Company Shares of Salon Hair Care: % Value 2013-2017
Table 73 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 74 LBN Brand Shares of Colourants: % Value 2014-2017
Table 75 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 76 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 78 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Men Increasingly Interested in Personal Appearance
Body Hair Removal Vs. Facial Hair
Men Tend To Keep It Simple and Opt for Convenient 2-in-1 Products
Competitive Landscape
Global Brands Strongly Focus on Social Media To Promote Brands
Marginal Role of Private Label Expected To Change
Natural Beauty and Personal Care Products for Men Set To Expand

Category Data

Table 81 Sales of Men's Grooming by Category: Value 2012-2017
Table 82 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 85 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 86 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 88 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 89 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Use of Several Oral Care Products on Regular Basis
White Teeth Increasingly Demanded by Consumers
Growing Demand for Thorough Cleaning and Sensitive Teeth Products
Competitive Landscape
Big Global Players Continue To Lead Sales
Private Label and Domestic Producers Struggle
Harsh Competition Among Leading International Players

Category Data

Table 90 Sales of Oral Care by Category: Value 2012-2017
Table 91 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 92 Sales of Toothbrushes by Category: Value 2012-2017
Table 93 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 95 NBO Company Shares of Oral Care: % Value 2013-2017
Table 96 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 97 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 98 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 99 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 100 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 101 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 102 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Desire To Look Young and Beautiful No Longer Perceived As Superficial
Natural, Organic and Vegan Certification Attracting Consumers
Future Trends: Food Ingredients and Skin Hydration
Competitive Landscape
Leading Producers and Brands Enjoy Strong Trust
Potential of Natural Products for Small Domestic Manufacturers
Reduced Prices of Branded Products Impact Private Label Performance

Category Data

Table 103 Sales of Skin Care by Category: Value 2012-2017
Table 104 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 105 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 106 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 107 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 108 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 109 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 110 NBO Company Shares of Skin Care: % Value 2013-2017
Table 111 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 112 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 113 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 114 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 115 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 116 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 117 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 118 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Opt for Various Sun Care Formats
Interplay Between Sun Care and Skin Care As Consumers Search for Added Value
Growing Desire for Tanned Skin and Increasing Demand for Spf 50+
Competitive Landscape
Beiersdorf Dominates Sun Care Through Innovation and Strong Advertising
Private Label Ranges Remain Competitive Thanks To Lower Prices
Consumers To Increasingly Opt for Natural and Eco-friendly Sun Care

Category Data

Table 119 Sales of Sun Care by Category: Value 2012-2017
Table 120 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 121 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 122 NBO Company Shares of Sun Care: % Value 2013-2017
Table 123 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 124 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 125 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 126 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Opt for Various Sun Care Formats
Interplay Between Sun Care and Skin Care As Consumers Search for Added Value
Growing Desire for Tanned Skin and Increasing Demand for Spf 50+
Competitive Landscape
Beiersdorf Dominates Sun Care Through Innovation and Strong Advertising
Private Label Ranges Remain Competitive Thanks To Lower Prices
Consumers To Increasingly Opt for Natural and Eco-friendly Sun Care

Category Data

Table 127 Sales of Sun Care by Category: Value 2012-2017
Table 128 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 129 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 130 NBO Company Shares of Sun Care: % Value 2013-2017
Table 131 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 132 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 133 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 134 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 135 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Increasing Health Concerns Trigger Demand for Premium Products
Growing Demand for More Exclusive Products
Premium Products Perceived As Being Useful in Professional Life
Competitive Landscape
International Producers Continue To Lead Sales
High-end Natural Products To See Increase in Demand
Fierce Competition To Continue Among Premium Producers

Category Data

Table 136 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 137 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 138 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 139 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 140 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 141 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Wide Product Availability Contributes To Good Performance
Consumers Drawn To Quality Products at Affordable Prices
Increasing Use As Auxiliary Products
Competitive Landscape
Global Players Continue To Lead Sales
Private Label Players To Focus on Projecting Higher Quality Image
Manufacturers To Focus More on Added Value

Category Data

Table 142 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 143 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 144 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 145 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 146 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 147 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022