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Premium Beauty and Personal Care in Italy

  • ID: 4535487
  • Report
  • June 2020
  • Region: Italy
  • 28 pages
  • Euromonitor International
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Beauty and personal care in Italy continued to witness polarised demand, with consumers looking to economy or premium brands to the detriment of medium-priced or standard options. Increased economic uncertainty and lower consumer confidence in 2019 did not curb the performance of premium beauty and personal care, which was sustained by a strong demand for innovative, high-performance and naturally-positioned products.

The publisher's Premium Beauty and Personal Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Premium Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HEADLINES

PRE-COVID-19 PERFORMANCE
  • Demand for innovative, high-performing and natural products boosts premium sales in 2019
  • E-commerce lures consumers with convenience, wide selections and competitive prices
  • L’Oréal leverages wide portfolio of high-quality brands to gain value share in 2019
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within premium beauty and personal care
  • Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
“Natural” trend adds dynamism through demand for higher-quality, safer products in 2019
  • Multinationals invest in innovation and new launches to retain leading positions while lower prices boost drugstores/parapharmacies
  • Higher hygiene and health awareness and “natural” trend offer growth opportunities in the forecast period
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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