Premium Beauty and Personal Care in Italy

Premium beauty and personal care saw another year of strong growth in current value terms in 2024. The easing of inflationary pressures compared to the previous two years had a positive impact on consumer purchasing power and encouraged them to make more indulgent choices, dedicating more resources to self-care and wellbeing with the purchase of premium beauty products such as advanced premium skin care, colour cosmetics and exclusive fragrances.

The Premium Beauty and Personal Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Premium Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.