Premium Beauty and Personal Care in Greece

  • ID: 4535489
  • Report
  • Region: Greece
  • 20 pages
  • Euromonitor International
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Since the Greek crisis commenced in 2009, value sales of premium beauty and personal care have plummeted. Faced with sliced disposable incomes and general uncertainty, Greek consumers have migrated towards mass brands, cutting down on non-essential purchases. To minimise drastic volume losses, manufacturers and retailers of premium products have engaged in price wars, turning consumers into bargain-hunters.

The publisher's Premium Beauty and Personal Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Sets/Kits, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Premium Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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PREMIUM BEAUTY AND PERSONAL CARE IN GREECE

Headlines
Prospects
Premium Beauty and Personal Care Slowly Returns To Positive Growth
the Worst Is Past for Premium Skin Care and Fragrances
Consumer Trends, Rising Awareness and Tourism Boost Sales
Competitive Landscape
L'oréal Hellas and Estée Lauder Cosmetics Lead
Domestic Pharmacy Brands Rank High in Premium Beauty and Personal Care

Category Data

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Executive Summary
Crisis Increases the Popularity of Bargain-hunting
Ongoing Promotional Intensity Puts Pressure on Value Sales
L'oréal Leads A Market Dominated by Multinational Companies
Products With A Natural Positioning Remain in the Spotlight
Beauty and Personal Care To Stabilise at Low Levels Amid Ongoing Price Wars

Market Data

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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