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Premium Beauty and Personal Care in Greece

  • ID: 4535489
  • Report
  • June 2019
  • Region: Greece
  • 21 pages
  • Euromonitor International
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Since the onset of the recession, sales of premium brands have been drastically downsized, as financially strapped Greek consumers have massively traded down to mass brands. To restrain further volume losses, manufacturers and retailers have engaged in extended price wars. Within beauty specialist retailers and department stores, most sales take place during offer periods, which now cover the bigger part of the year.

The Premium Beauty and Personal Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Premium Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Premium Beauty and Personal Care in Greece

List of Contents and Tables
Headlines
Prospects
Slow But Positive Growth for Premium Beauty and Personal Care
Premium Colour Cosmetics and Fragrances Back on Track
Premium Skin Care Remains Under Pressure, But Premium Sun Care Performs Well
Competitive Landscape
L'oréal Hellas and Estée Lauder Cosmetics Lead
Strong Performance of Domestic Brands
Performance of Niche Launches Reflects Consumer Confidence
Category Data
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Executive Summary
Market Returns To Growth
Sales Increase Amidst Improvement of Economic Climate and Growth of Internet Retailing
L'oréal Leads A Market Dominated by Multinational Companies
New Launches Revolve Around the "natural" Trend
Slow, Partial Recovery Anticipated
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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