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Premium Beauty and Personal Care in Germany

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    Report

  • 22 Pages
  • June 2023
  • Region: Germany
  • Euromonitor International
  • ID: 4535490
In 2022, premium beauty and personal care saw sales skyrocket in Germany in retail current value terms, with growth outpacing that of the mass segment. This was driven by an increase in opportunities to spend time outside of the home, the expansion of cosmetics sections in beauty specialist retailers and department stores, and the return of services from beauty consultants.

The analyst's Premium Beauty and Personal Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Premium Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

PREMIUM BEAUTY AND PERSONAL CARE IN GERMANYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Premium beauty and personal care sees extraordinary growth
  • Premium sun protection leads the growth of sun care
  • L’Oréal Deutschland maintains its lead
PROSPECTS AND OPPORTUNITIES
  • Demand for premium products set to remain strong
  • Premium hair care will benefit from consumers’ stronger focus on hair care
  • Dermocosmetics will continue to benefit from consumers’ health awareness
CATEGORY DATA
  • Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
  • Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
  • Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
  • Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN GERMANY
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources