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Premium Beauty and Personal Care in Austria

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    Report

  • 23 Pages
  • June 2023
  • Region: Austria
  • Euromonitor International
  • ID: 4535495
Premium beauty and personal care recorded strong retail current value terms in 2022. The retail current value growth rate was higher than that seen in mass beauty and personal care. The reasons for this performance were, on the one hand, significant price increases by manufacturers of premium beauty and personal care products, and an increased demand for premium products on the other. Premium beauty and personal care suffered significantly during the Coronavirus (COVID-19) pandemic.

The analyst's Premium Beauty and Personal Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:
Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Premium Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

PREMIUM BEAUTY AND PERSONAL CARE IN AUSTRIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • High inflation and increased demand boost the performance of premium beauty and personal care
  • Resumption of out-home lifestyles spurs premium colour cosmetics
  • Strong leaders but affordable premium trend boosts “others”
PROSPECTS AND OPPORTUNITIES
  • Slower growth anticipated in a tough economic climate
  • Skin care and fragrances set to continue to lead the way in premium beauty and personal care
  • Sustainability to grow in importance in company strategies
CATEGORY DATA
  • Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
  • Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
  • Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
  • Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN AUSTRIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources