BabyTech (digital tools targeted at infants/toddlers) and FemTech (digital solutions for helping women with their health issues) are the latest trends in the healthcare industry. Digital health tools are finding applications in all areas of parenting-fertility, pregnancy, birthing, nursing, baby health, and safety. Women form nearly half the population and are the key decision makers at home. Public health concerns such as rising pre-term births and maternal mortality rates are strong factors that are encouraging consumers, healthcare providers and other stakeholders to use digital health solutions to better manage the entire birth continuum, from conception, to birth, and during the first years of infant care.
Many factors are driving increased focus from key healthcare stakeholders paving the way for more innovative and targeted digital health solutions. Regulatory bodies and the investment community both realize the potential and applications of digital health tools in this space and have been willing to give it the focus it truly deserves. However, lack of awareness of these tools and their advantages among women and healthcare providers, lack of clear reimbursement policies, accuracy and data security/privacy are factors that need to be addressed by companies in this area.
The maternal and infant care space continues to evolve along with major technology and health trends; this is creating a dynamic and exciting area for both vendors and users of these offerings. Moving forward, companies will look at increasingly integrating AI capabilities to yield optimal utility from data in a progressive way as well as leveraging Virtual Assistants as part of user-platform experiences, paving way for non-healthcare companies such as Amazon, Google and others to become key participants in this market.
More companies will create products to form a connected home ecosystem-the Smart Nursery; these products are interoperable devices that can be managed from the user’s smartphone. Frost & Sullivan also expects to see more companies investing in clinical studies,which aim to validate the accuracy of digital health applications in this area as part of further validation, and needed data to support potential claims or other business model aspirations.
This report identifies the movers and shakers (companies-2-action) in the maternal and infant care market for digital health, namely, innovative and visionary companies that are creating the market and shaping its trends and growth opportunities moving forward.
Key Issues Addressed
- What are the current digital health opportunities in the maternal and infant care space?
- Which unique companies are introducing new and innovative solutions?
- How are connected home progressions impacting the healthcare market in this area?
- How will AI play a role in maternal and infant care technology?
- What are the key success factors in this market?
1. Executive Summary
- Key Takeaways
- Maternal and Infant Care Digital Health Solutions-Analysis of Companies to Action (C2A)
- Strategic Imperatives for Success and Growth
- Scope and Segmentation
- Key Questions this Study will Answer
2. Companies to Action Overview
- Industry Convergence Driving Disruption and Innovation
- Convergence in Healthcare Creates Both Opportunities and Threats
- Frost & Sullivan Companies to Action Have the Potential to Disrupt Current Healthcare Industry Paradigms
3. Digital Health Industry Snapshot
- Digital Health Benefits from Broader Industry Convergence
- Digital Health Priorities
- Digital Health Market Segmentation and Convergence
4. Maternal and Infant Care-Market Overview
- Market Overview
- FemTech-Case for Women-centric Digital Health Tools
- BabyTech-Case for Baby-centric Digital Health Tools
- Macro Forces Driving Adoption of Maternal and Infant Digital Health Solutions
- Further Trends Impacting the Market
- Key Trend-Smart Nursery
- Motorola Smart Nursery Display at CES 2018
- Key Trend-Integration with Artificial Intelligence and Voice Technology
- CES2018-Smart Cam and Monitor Example: Cocoon Cam
- Detailed Solution Segmentation
- Vendor Landscape
- Mapping of Monitoring Factors with Digital Health Solutions
- 10 Innovative Start-ups to Watch
5. Selected Profiles-BabyTech
- Hatch Baby
- Owlet Baby Care
- Philips AVENT
- Philips AVENT’s Pioneering Telehealth Partnership and Future Growth Strategy
- Blue Spark Technologies (TempTraq)
6. Selected Profiles-FemTech
- MedHelp (Now Part of StayWell/Merck)
7. The Last Word
- Four Growth Opportunities
- Strategic Imperatives for Success and Growth
- Legal Disclaimer
- List of Companies Assessed-BabyTech
- List of Companies Assessed-FemTech (Maternity Related)
- List of Mobile Apps Assessed-BabyTech and FemTech
- List of Exhibits