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Mass Beauty and Personal Care in South Korea

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    Report

  • 24 Pages
  • June 2022
  • Region: South Korea
  • Euromonitor International
  • ID: 4538244
Mass beauty and personal care witnessed a current value rebound in 2021, after seeing a sharp decline in 2020 due to the pandemic. Mass colour cosmetics saw a particularly strong drop during 2020, but started to recover in 2021, seeing slow growth. Mass skin care also recorded solid growth in 2021 after seeing a double-digit decline in 2020. This demonstrates that consumers are now starting to purchase beauty and personal care products again.

The Mass Beauty and Personal Care in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances , Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

MASS BEAUTY AND PERSONAL CARE IN SOUTH KOREAKEY DATA FINDINGS
2020 IMPACT
  • Category hit hard by drop in tourism as drugstores/parapharmacies challenge beauty specialist retailers
  • COVID-19 prompts a shift to online retailing as e-commerce channels boom
  • Domestic brands struggle but demand for unique brands increases

RECOVERY AND OPPORTUNITIES
  • Category to make smooth recovery as South Korea recovers from COVID-19
  • Pricing remains key to success in mass beauty and personal care as price wars break out in e-commerce
  • Value consumption emerges amongst younger consumers

CATEGORY DATA
  • Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
  • Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
  • Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
  • Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
  • Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

BEAUTY AND PERSONAL CARE IN SOUTH KOREA
EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 12 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources