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Beauty and Personal Care in South Korea

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    Report

  • 129 Pages
  • June 2022
  • Region: South Korea
  • Euromonitor International
  • ID: 2306216
Beauty and personal care saw a return to value growth in 2021, after seeing a decline in 2020 due to COVID-19. The South Korean government’s strict policy on wearing masks and self-quarantine in the case of confirmed cases led people to spend more time at home during the pandemic. In the early stages of COVID-19 in 2020, home leisure products such as bath additives and premium bath and shower led growth.

The Beauty and Personal Care in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BEAUTY AND PERSONAL CARE IN SOUTH KOREA
EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 6 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources
  • MASS BEAUTY AND PERSONAL CARE IN SOUTH KOREA

KEY DATA FINDINGS
2020 IMPACT
  • Category hit hard by drop in tourism as drugstores/parapharmacies challenge beauty specialist retailers
  • COVID-19 prompts a shift to online retailing as e-commerce channels boom
  • Domestic brands struggle but demand for unique brands increases

RECOVERY AND OPPORTUNITIES
  • Category to make smooth recovery as South Korea recovers from COVID-19
  • Pricing remains key to success in mass beauty and personal care as price wars break out in e-commerce
  • Value consumption emerges amongst younger consumers

CATEGORY DATA
  • Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
  • Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
  • Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
  • Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

PREMIUM BEAUTY AND PERSONAL CARE IN SOUTH KOREAKEY DATA FINDINGS
2020 IMPACT
  • Premium colour cosmetics is hit hard by COVID-19 as face masks restrict demand
  • Premium brands engage in unprecedented promotional activity to stimulate growth
  • Offline sales stagnate as consumers avoid department stores

RECOVERY AND OPPORTUNITIES
  • Premium beauty and personal care rebounds swiftly as premium colour cosmetics lags behind
  • Customisation becomes a key trend in premium beauty and personal care as the subscription model gains traction
  • Digital revolution to shake up premium beauty and personal care

CATEGORY DATA
  • Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
  • Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
  • Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

BABY AND CHILD-SPECIFIC PRODUCTS IN SOUTH KOREAKEY DATA FINDINGS
2020 IMPACT
  • Category proves resilient to effects of COVID-19 as demand remained steady
  • Local premium brands continue to gain traction as Yuhan Kimberly Co Ltd retains leadership
  • Baby wipes continues to post strong growth thanks to diverse usage

RECOVERY AND OPPORTUNITIES
  • Category to post swift recovery from COVID-19
  • Dermocosmetics look set to expand as clean beauty trend gains traction in the category
  • Companies rebrand as dermocosmetics to fight off competition

CATEGORY DATA
  • Table 22 Sales of Baby and Child-specific Products by Category: Value 2015-2020
  • Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
  • Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
  • Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
  • Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
  • Table 27 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
  • Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
  • Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
  • Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
  • Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

BATH AND SHOWER IN SOUTH KOREAKEY DATA FINDINGS
2020 IMPACT
  • Bath and shower benefits from focus on personal hygiene in 2020 as consumers recreate the spa at home
  • COVID-19 highlights importance of handwashing supporting growth in liquid soap
  • Self-care trend supports premiumisation of bath and shower

RECOVERY AND OPPORTUNITIES
  • COVID-19 has a lasting impact on personal hygiene routines in South Korea
  • Zero waste movement on the rise as consumers seek to offset single-use plastic consumption
  • Category to target middle-aged women as primary consumer base

CATEGORY DATA
  • Table 33 Sales of Bath and Shower by Category: Value 2015-2020
  • Table 34 Sales of Bath and Shower by Category: % Value Growth 2015-2020
  • Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
  • Table 36 NBO Company Shares of Bath and Shower: % Value 2016-2020
  • Table 37 LBN Brand Shares of Bath and Shower: % Value 2017-2020
  • Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
  • Table 39 Forecast Sales of Bath and Shower by Category: Value 2020-2025
  • Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
  • Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

COLOUR COSMETICS IN SOUTH KOREAKEY DATA FINDINGS
2020 IMPACT
  • Colour cosmetics suffers heavy losses as consumers cover up with face masks
  • Nail products posts strong performance as consumers treat themselves at home
  • E-commerce boosted by COVID-19 as consumers avoid physical outlets

RECOVERY AND OPPORTUNITIES
  • Sales to pick up as COVID-19 subsides and new product launches stimulate interest
  • Vegan colour cosmetics on the rise
  • Colour cosmetics to undergo a digital revolution as leading players invest in innovation

CATEGORY DATA
  • Table 42 Sales of Colour Cosmetics by Category: Value 2015-2020
  • Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
  • Table 44 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
  • Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
  • Table 46 LBN Brand Shares of Eye Make-up: % Value 2017-2020
  • Table 47 LBN Brand Shares of Facial Make-up: % Value 2017-2020
  • Table 48 LBN Brand Shares of Lip Products: % Value 2017-2020
  • Table 49 LBN Brand Shares of Nail Products: % Value 2017-2020
  • Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
  • Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
  • Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025

DEODORANTS IN SOUTH KOREAKEY DATA FINDINGS
2020 IMPACT
  • Deodorants sales resilient to COVID-19 and boosted by humid summer
  • Home seclusion drives shift from colour cosmetics, benefiting deodorant sprays
  • E-commerce on the rise, spurred by the COVID-19 pandemic as companies upgrade their delivery options

RECOVERY AND OPPORTUNITIES
  • Category continues to grow thanks to performance of deodorant sprays
  • Product development incorporates additional features and benefits
  • Clean beauty and antibacterial properties will appeal to consumers in the coming years

CATEGORY DATA
  • Table 53 Sales of Deodorants by Category: Value 2015-2020
  • Table 54 Sales of Deodorants by Category: % Value Growth 2015-2020
  • Table 55 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
  • Table 56 NBO Company Shares of Deodorants: % Value 2016-2020
  • Table 57 LBN Brand Shares of Deodorants: % Value 2017-2020
  • Table 58 Forecast Sales of Deodorants by Category: Value 2020-2025
  • Table 59 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
  • Table 60 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025

DEPILATORIES IN SOUTH KOREAKEY DATA FINDINGS
2020 IMPACT
  • Sales in depilatories supported by home self-care trend as consumers avoid professional salons
  • Shift from professional salons did not benefit women’s razors and blades
  • E-commerce gains ground in depilatories

RECOVERY AND OPPORTUNITIES
  • Burgeoning self-care trend will continue to support sales in the coming years
  • Women’s razors and blades and women’s pre-shave continue to decline
  • Growing range of epilator devices puts pressure on depilatories

CATEGORY DATA
  • Table 61 Sales of Depilatories by Category: Value 2015-2020
  • Table 62 Sales of Depilatories by Category: % Value Growth 2015-2020
  • Table 63 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020
  • Table 64 NBO Company Shares of Depilatories: % Value 2016-2020
  • Table 65 LBN Brand Shares of Depilatories: % Value 2017-2020
  • Table 66 Forecast Sales of Depilatories by Category: Value 2020-2025
  • Table 67 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

FRAGRANCES IN SOUTH KOREAKEY DATA FINDINGS
2020 IMPACT
  • COVID-19 drove a shift in consumer spending from colour cosmetics to fragrances
  • Airport sales drop as department stores redesign their fragrances sections
  • The gender neutral trend emerges in South Korean fragrances

RECOVERY AND OPPORTUNITIES
  • Fragrances’ boost looks set to continue as COVID-19 lingers
  • Duty-free sales to pick up as airports prepare to reopen
  • Fashion brands turn to fragrances to generate growth

CATEGORY DATA
  • Table 68 Sales of Fragrances by Category: Value 2015-2020
  • Table 69 Sales of Fragrances by Category: % Value Growth 2015-2020
  • Table 70 NBO Company Shares of Fragrances: % Value 2016-2020
  • Table 71 LBN Brand Shares of Fragrances: % Value 2017-2020
  • Table 72 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
  • Table 73 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
  • Table 74 Forecast Sales of Fragrances by Category: Value 2020-2025
  • Table 75 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

HAIR CARE IN SOUTH KOREAKEY DATA FINDINGS
2020 IMPACT
  • COVID-19 spurs increase in demand for hair care as consumers avoid salons
  • COVID-19 drives distribution shift as e-commerce sales boom
  • Hair loss is key concern for South Korean consumers as anti-hair loss shampoos gain traction

RECOVERY AND OPPORTUNITIES
  • Customers continue to seek at-home salon treatments, but will eventually return to salons
  • Standard shampoos continues to diversify as vegan products emerge
  • Sustainability to become a key theme in hair care

CATEGORY DATA
  • Table 76 Sales of Hair Care by Category: Value 2015-2020
  • Table 77 Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 78 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
  • Table 79 NBO Company Shares of Hair Care: % Value 2016-2020
  • Table 80 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
  • Table 81 LBN Brand Shares of Hair Care: % Value 2017-2020
  • Table 82 LBN Brand Shares of Colourants: % Value 2017-2020
  • Table 83 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
  • Table 84 LBN Brand Shares of Styling Agents: % Value 2017-2020
  • Table 85 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
  • Table 86 Forecast Sales of Hair Care by Category: Value 2020-2025
  • Table 87 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
  • Table 88 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

MEN’S GROOMING IN SOUTH KOREAKEY DATA FINDINGS
2020 IMPACT
  • COVID-19 lifestyle changes drive a decline in demand for men’s grooming products
  • Men’s skin care continues to expand as retailers revamp the shopping experience
  • The gender neutral trend supports growth in men’s colour cosmetics

RECOVERY AND OPPORTUNITIES
  • Men’s grooming to rebound as life returns to normal in South Korea
  • Men’s shaving sees the growth of subscription services
  • Expanding consumer base leads to diversification in men’s skin care

CATEGORY DATA
  • Table 89 Sales of Men’s Grooming by Category: Value 2015-2020
  • Table 90 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
  • Table 91 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
  • Table 92 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
  • Table 93 NBO Company Shares of Men’s Grooming: % Value 2016-2020
  • Table 94 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
  • Table 95 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
  • Table 96 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
  • Table 97 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

ORAL CARE IN SOUTH KOREAKEY DATA FINDINGS
2020 IMPACT
  • Use of face masks pushes South Korean consumers to keep their breath fresh
  • Premiumisation takes root in toothbrushes and toothpastes as consumers upgrade their oral care
  • Pharmaceutical players gain importance in oral care

RECOVERY AND OPPORTUNITIES
  • Face masks will continue to boost oral care in the short term
  • Subscription services are on the rise as consumers seek convenience
  • The zero waste movement looks set to gain traction as consumers seek to offset their impact on the environment

CATEGORY DATA
  • Table 98 Sales of Oral Care by Category: Value 2015-2020
  • Table 99 Sales of Oral Care by Category: % Value Growth 2015-2020
  • Table 100 Sales of Toothbrushes by Category: Value 2015-2020
  • Table 101 Sales of Toothbrushes by Category: % Value Growth 2015-2020
  • Table 102 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
  • Table 103 NBO Company Shares of Oral Care: % Value 2016-2020
  • Table 104 LBN Brand Shares of Oral Care: % Value 2017-2020
  • Table 105 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
  • Table 106 LBN Brand Shares of Toothpaste: % Value 2017-2020
  • Table 107 Forecast Sales of Oral Care by Category: Value 2020-2025
  • Table 108 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
  • Table 109 Forecast Sales of Toothbrushes by Category: Value 2020-2025
  • Table 110 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

SKIN CARE IN SOUTH KOREAKEY DATA FINDINGS
2020 IMPACT
  • Self-care takes off as consumers look for soothing products to treat maskne problems
  • COVID-19 drives polarisation of skin care sales
  • Distribution diversifies as consumers adopt new consumption habits

RECOVERY AND OPPORTUNITIES
  • Clean beauty trend to make its mark in skin care as new certifications support growth
  • Nutrition health trends emerge in skin care as consumers look to protect their immunity
  • Customisation is on the rise as consumers look for more personalised products

CATEGORY DATA
  • Table 111 Sales of Skin Care by Category: Value 2015-2020
  • Table 112 Sales of Skin Care by Category: % Value Growth 2015-2020
  • Table 113 NBO Company Shares of Skin Care: % Value 2016-2020
  • Table 114 LBN Brand Shares of Skin Care: % Value 2017-2020
  • Table 115 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
  • Table 116 LBN Brand Shares of Anti-agers: % Value 2017-2020
  • Table 117 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
  • Table 118 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
  • Table 119 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
  • Table 120 Forecast Sales of Skin Care by Category: Value 2020-2025
  • Table 121 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

SUN CARE IN SOUTH KOREAKEY DATA FINDINGS
2020 IMPACT
  • Category hit hard by COVID-19 as hygiene and safety guidelines reduce the need for sun care
  • Skip care trend reduces sun care usage but supports growth for multifunctional products
  • Innovative and anti-aging sun care products are on the rise as customers seek more sophisticated products

RECOVERY AND OPPORTUNITIES
  • Sun care sets off on a gradual road to recovery as skip care continues to shape consumption
  • Vegan sun care is on the rise
  • Product innovation and development to focus on value added features

CATEGORY DATA
  • Table 122 Sales of Sun Care by Category: Value 2015-2020
  • Table 123 Sales of Sun Care by Category: % Value Growth 2015-2020
  • Table 124 NBO Company Shares of Sun Care: % Value 2016-2020
  • Table 125 LBN Brand Shares of Sun Care: % Value 2017-2020
  • Table 126 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
  • Table 127 Forecast Sales of Sun Care by Category: Value 2020-2025
  • Table 128 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025