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Beauty and Personal Care in South Korea

  • ID: 2306216
  • Report
  • Region: South Korea
  • 113 pages
  • Euromonitor International
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Despite market maturity and stagnating inbound tourist numbers, beauty and personal care in 2018 managed to see moderate growth, once again having a huge influence on beauty trends around the world. The K-Beauty wave continues to attract global consumers’ interest and manufacturers’ dedicated research and development efforts are becoming increasingly innovative.

The Beauty and Personal Care in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Beauty and Personal Care in South Korea

List of Contents and Tables
Executive Summary
Beauty and Personal Care in South Korea Is at A Mature Stage But Sees Further Growth
Growth Seen in Selective Categories
Two Beauty Giants Pave the Way for Domestic Manufacturers
Retailing Structure Matters in Beauty and Personal Care
K-beauty Wave Expected To Continue, Supporting Further Growth Momentum
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Low Birth Rate Continues To Affect Baby and Child-specific Products in 2018
Baby and Child-specific Products Require Extra Care in Quality and Ingredient Control
Baby Wipes See Healthy Growth As A Multi-use Product at Home and Away From Home
Competitive Landscape
Yuhan Kimberly Co Ltd Leads Baby and Child-specific Product With Wide Product Coverage
Domestic Mass Brands Stand Out in 2018
Category Data
Table 10 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Body Wash/shower Gel Replaces Bar Soap, While Bar Soap Manufacturers Seek Product Diversity
Traditionally Less Popular Subcategories See Rise in 2018
Competitive Landscape
Category Fragments With Efforts by Manufacturers
Cj Lion Co Ltd Leads Liquid Soap in 2018
Category Data
Table 21 Sales of Bath and Shower by Category: Value 2013-2018
Table 22 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 24 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 25 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 27 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Young Generation Emerges As A Core Consumer Base
Players Seek "next Cushion Foundation"
Nail Products Suffer Decline Due To Artificial Nails
Competitive Landscape
Private Label Brands Start To Stand Out
Both International and Domestic Brands Show Strong Presence in Colour Cosmetics
Category Data
Table 30 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 34 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 35 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 36 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 37 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 38 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 39 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 40 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Headlines
Prospects
Deodorants Affected by Climate Factor
Desire To Control Body Odour Underpins Deodorants in 2018
Competitive Landscape
Nivea Stands Strong As the Leading Brand
Small Brands Distributed Through Drugstores Start To Show Presence
Category Data
Table 41 Sales of Deodorants by Category: Value 2013-2018
Table 42 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 43 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 44 NBO Company Shares of Deodorants: % Value 2014-2018
Table 45 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 46 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 47 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 48 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023
Headlines
Prospects
Consumers Still Do Not Have Much Interest in Depilatories
Alternatives Constrain Growth Potential of Depilatories
Competitive Landscape
Small Brands Distributed by Drugstores Start To Show Presence in Hair Removers/ Bleaches
Due To Lower Consumer Demand, Many Brands Lack Promotion in Depilatories
Category Data
Table 49 Sales of Depilatories by Category: Value 2013-2018
Table 50 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 51 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 52 NBO Company Shares of Depilatories: % Value 2014-2018
Table 53 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 54 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 55 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
Young Consumers Are Easily Exposed To Fragrance Products in Multiple Channels
Authenticity Matters in Premium Fragrances
Other Subcategories Absorb Demand Away From Fragrances
Competitive Landscape
Department Stores and Importers Competitively Introduce New Niche Brands
Local Players Launch Fashionable Fragrances
Fashion Houses Progress With Fragrance Collections
Category Data
Table 56 Sales of Fragrances by Category: Value 2013-2018
Table 57 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 58 NBO Company Shares of Fragrances: % Value 2014-2018
Table 59 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 60 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 61 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 62 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 63 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
2-in-1 Products Show Strong Fluctuation
Salon Professional Hair Care Transforms To Become Daily Feature
Specified Demands in Terms of Features and Ingredients Grow
Competitive Landscape
Amorepacific Leads Hair Care With Power Brands While Indie Brands Become Mainstream
Private Label Shows Limited Presence in Hair Care
Category Data
Table 64 Sales of Hair Care by Category: Value 2013-2018
Table 65 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 66 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 67 NBO Company Shares of Hair Care: % Value 2014-2018
Table 68 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 69 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 70 LBN Brand Shares of Colourants: % Value 2015-2018
Table 71 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 72 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 73 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 74 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 75 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 76 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Men's Shaving Posts Lower Contribution Compared To Peer Countries
Men's Skin Care in South Korea Has Significance Presence in Global Terms
Men's Skin Care Claims and Functionality Show Greater Sophistication
Competitive Landscape
Amorepacific and Lg Household & Health Care Show Dominance
Competitive Landscape in Men's Grooming Expected To Be Intense
Category Data
Table 77 Sales of Men's Grooming by Category: Value 2013-2018
Table 78 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 79 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 80 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 81 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 82 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 83 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 84 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 85 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
Odour Control and Oral Health Impact Oral Care in 2018
Professionals Start To Play Important Role in Oral Care
Competitive Landscape
Domestic Manufacturers Lead Oral Care and Often Face Conflict With Each Other
Amorepacific Corp Seeks Redemption in Oral Care With New Brand Pleasia
Category Data
Table 86 Sales of Oral Care by Category: Value 2013-2018
Table 87 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 88 Sales of Toothbrushes by Category: Value 2013-2018
Table 89 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 90 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 91 NBO Company Shares of Oral Care: % Value 2014-2018
Table 92 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 93 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 94 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 95 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 96 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 97 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 98 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
Mature Category Seeks Innovative Ingredients To Attract Consumers
Personalised Demand Impacts
Dermocosmetics' Continued Popularity To Expand at Fast Pace
Competitive Landscape
Direct Selling Brands Show Considerable Penetration
Non-cosmetics Manufacturing Companies Take Measures To Grow Revenue
Small Brands Target Young Generation
Category Data
Table 99 Sales of Skin Care by Category: Value 2013-2018
Table 100 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 101 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 102 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 103 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 104 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 105 NBO Company Shares of Skin Care: % Value 2014-2018
Table 106 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 107 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 108 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 109 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 110 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 111 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 112 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 113 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Headlines
Prospects
South Korean Consumers' Dislike of Sun Exposure Drives Sun Care Sales
Manufacturers' Continuous Efforts in Developing Products Support Sun Care
Competitive Landscape
Sun Care Is Core Product Category for Cosmetics Brands
Category Data
Table 114 Sales of Sun Care by Category: Value 2013-2018
Table 115 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 116 NBO Company Shares of Sun Care: % Value 2014-2018
Table 117 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 118 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 119 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 120 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Pleasure of Small Luxury Boosts Premium Beauty and Personal Care
Premiumisation Is Key To Success
Direct Selling Channel Contributes To Premium Beauty and Personal Care
Competitive Landscape
Brands Capturing Minds of Both Local Consumers and Tourists Lead in 2018
Mass Brands Seek Premiumisation Through Launching High-priced Sub-brands
Category Data
Table 121 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 122 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 123 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 124 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 125 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 126 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Mass Beauty and Personal Care Starts To Fragment
Interactive Communication Between Brands and Consumers Improves Quality of Mass Beauty and Personal Care
Road Shop Brands Suffer Decline
Competitive Landscape
Skin Food Files for Bankruptcy in 2018, After 14 Years Since Brand Launch
Domestic Brands Outperform International Brands
Category Data
Table 127 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 128 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 129 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 130 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 131 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 132 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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