Mass Beauty and Personal Care in Thailand

Mass beauty and personal care witnessed strong current value growth in 2024, despite facing challenges from the weak economic environment in Thailand. Consumption is heavily supported by sales of personal care products, where price and affordability are key factors in the purchasing decision. Thai consumers are developing more sophisticated tastes and seek a range of features from mass products, whilst also demanding affordability and accessibility.

The Mass Beauty and Personal Care in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mass Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.