+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Beauty and Personal Care in Thailand

  • ID: 2306306
  • Report
  • Region: Thailand
  • 119 pages
  • Euromonitor International
1 of 2
Beauty and personal care registered moderate sales growth in 2018 as population growth and rising affluence among urban dwellers continued to support rising demand. This growth was however tempered by the maturity of demand in many of the largest and most essential categories. One strong spur on sales growth during the year was rising demand among inbound tourists, especially those from other Asian countries, who are visiting Thailand in record numbers.

The Beauty and Personal Care in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
Beauty and Personal Care in Thailand

List of Contents and Tables
Executive Summary
Local Brands in the Ascendant As Moderate Growth Is Registered in A Mature Industry
the Rise of Beauty Specialist Retailers Stimulates Growth in Sales of Beauty Products
Thai Consumers Become More Open To New Products
Natural Ingredients Became More Popular Across Numerous Categories
Mass Products Set To Underpin Growth, With Local Brands To Be Among the Big Winners
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Natural Baby Products Set To Become More Popular
Baby and Child-specific Toiletries Records Another Strong Performance in 2018
Celebrity Endorsements Remain Particularly Effective Marketing Campaigns
Competitive Landscape
Johnson & Johnson (thailand) Ltd Maintains Its Leadership
Local Brands Offer Increasingly Innovative Products
Osotspa Expands Its Distribution To Online Channels
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Products With Natural Formulations Become More Popular
Products That Promise To Protect Against Pollution Become More Popular
Body Wash/shower Gel Is by Now the Leading Bath and Shower Category
Competitive Landscape
Colgate-Palmolive Remains the Leading Player in Bath and Shower
Unilever Launches Its Lux Botanical Collection
Berli Jucker Pcl Highlights Its Naturally-positioned Products
Category Data
Table 22 Sales of Bath and Shower by Category: Value 2013-2018
Table 23 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 25 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 26 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 28 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Multiple Benefits and Functional Products Are on the Rise
Powder Foundation Remains Popular As Demand Continues To Increase
Innovative Packaging Becomes More Popular Among Busy Urban Professionals
Competitive Landscape
Direct Selling Player Better Way Maintains Its Leading Position in Colour Cosmetics
the Positions of Local Brands Continue To Improve
Amway Focuses on Colour Cosmetics in An Effort To Target Millennials
Category Data
Table 31 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 35 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 36 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 37 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 38 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Headlines
Prospects
Whitening Remains the Most Popular Value-added Aspect in Deodorants
Deodorant Roll-ons and Deodorant Sprays Remain the Largest Categories
Demand Wanes for the Herbal Deodorants Offered by Local Players
Competitive Landscape
Beiersdorf Thailand Co Ltd Remains the Leader in Deodorants
Better Way Continues To Compete Strongly in Rural Areas
Unilever Thai Holdings Targets Both Men and Women
Category Data
Table 42 Sales of Deodorants by Category: Value 2013-2018
Table 43 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 45 NBO Company Shares of Deodorants: % Value 2014-2018
Table 46 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 47 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 48 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 49 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023
Headlines
Prospects
Rising Interest in Professional Hair Removal Threatens Growth in Depilatories
the Use of Natural Ingredients Is on the Rise in Hair Removers/bleaches
Hair Removers/bleaches Eyes Further Opportunities for Growth
Competitive Landscape
Reckitt Benckiser Leads Through Its Diverse Range of Veet Hair Removers/bleaches
Procter & Gamble Remains the Leading Player in Women's Razors and Blades
Private Label Sales Increase Due To Competitive Prices
Category Data
Table 50 Sales of Depilatories by Category: Value 2013-2018
Table 51 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 52 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 53 NBO Company Shares of Depilatories: % Value 2014-2018
Table 54 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 55 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
International Brands Dominate Sales of Premium Fragrances
Sales of Fragrances Through Travel Retail Set To Continue Growing Strongly
Local Brands Continue To Gain Ground in Mass Fragrances With Innovative Products
Competitive Landscape
Better Way (thailand) Co Ltd Leads Mass Fragrances
Elca (thailand) Co Ltd Remains the Leading Player in Premium Fragrances
Osotspa Innovates With the Launch of A New Product Line
Category Data
Table 57 Sales of Fragrances by Category: Value 2013-2018
Table 58 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Fragrances: % Value 2014-2018
Table 60 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 63 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
the Popularity of Natural Ingredients Continues To Rise
Demand for Hair Care Spreads Out From Standard Shampoos and Conditioners
Sales of Oil-based Hair Care Products Continue To Rise
Competitive Landscape
Unilever Thai Holdings Leads Overall Hair Care
Procter & Gamble Continues To Focus on Hair Protection Campaigns
Private Label on the Rise
Category Data
Table 65 Sales of Hair Care by Category: Value 2013-2018
Table 66 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 67 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 68 NBO Company Shares of Hair Care: % Value 2014-2018
Table 69 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 70 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 71 LBN Brand Shares of Colourants: % Value 2015-2018
Table 72 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 73 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 74 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 75 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 76 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 77 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Men's Bath and Shower Leads Growth in Men's Grooming
Interest in Men's Skin Care Continues To Rise
Natural Ingredients the Latest Trend in New Product Development
Competitive Landscape
Beiersdorf Thailand Retains Leadership of Competitive Landscape
L'oréal Group Launches A New Men's Skin Care Range
Local Companies and Brands Come To the Fore
Category Data
Table 78 Sales of Men's Grooming by Category: Value 2013-2018
Table 79 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 82 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 83 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 85 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 86 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
Premiumisation and More Natural Products Support Growth in Sales of Oral Care
More Innovation Contributes To Rising Sales in Toothbrushes
Demand Continues To Rise for Mouthwashes/dental Rinses
Competitive Landscape
Colgate-Palmolive Maintains Its Leading Position in Oral Care
Johnson & Johnson Increases Its Value Share As Demand for Mouthwashes/dental Rinses Rises
Local Brands Continue To Record Strong Growth
Category Data
Table 87 Sales of Oral Care by Category: Value 2013-2018
Table 88 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 89 Sales of Toothbrushes by Category: Value 2013-2018
Table 90 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 91 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 92 NBO Company Shares of Oral Care: % Value 2014-2018
Table 93 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 95 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 96 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
Serums Become More Popular Than Ever
Thais Focus More on Natural Ingredients in Their Skin Care Products
Whitening and Anti-ageing Are Still the Most Popular Skin Care Trends
Competitive Landscape
L'oréal Thailand Co Ltd Remains the Leading Skin Care Player
Direct Selling Continues To Make Its Mark on Skin Care
Procter & Gamble Bets on Olay and Innovative Packaging To Tap Into Travel Retail Sales
Category Data
Table 100 Sales of Skin Care by Category: Value 2013-2018
Table 101 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 102 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 103 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 104 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 105 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 106 NBO Company Shares of Skin Care: % Value 2014-2018
Table 107 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 108 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 109 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 110 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 111 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 112 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 113 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 114 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Demand for Baby and Child-specific Sun Care Boosts Sales Growth
the Association Between White Skin and Beauty Set To Boost Growth in Sun Care
Demand for Premium Sun Care, Including Dermocosmetic Sun Care Items, on the Rise
Competitive Landscape
Beiersdorf Thailand Co Ltd Maintains Its Leadership With Nivea Sun and Eucerin
Japanese and Korean Brands Become More Popular in A Fragmented Category
Private Label Marches on As Consumers Appreciate the Value That It Represents
Category Data
Table 115 Sales of Sun Care by Category: Value 2013-2018
Table 116 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 117 NBO Company Shares of Sun Care: % Value 2014-2018
Table 118 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 119 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 120 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 121 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Demand for Anti-pollution Products Supports Growth in Sales of Dermocosmetics
Anti-agers Remains the Biggest Category in Premium Skin Care
J-beauty and K-beauty Are Still Particularly Popular Trends Among Young People
Competitive Landscape
Amway Leads Sales in Premium Beauty and Personal Care
Estée Lauder Remains A Key Brand for Premium Colour Cosmetics and Skin Care
L'oréal Maintains Its Strong Position in 2018
Category Data
Table 122 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 123 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 124 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 125 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 126 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 127 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
the Rise of Local Brands Contributes To Growth in Mass Beauty and Personal Care
the Spread of Beauty Specialist Retailers Stimulates Growth in Sales of Mass Products
Various Online Developments Set To Support Growth in Sales of Mass Products
Competitive Landscape
Unilever Maintains Its Leading Position in Mass Beauty and Personal Care
Local Brands Gaining Power Against International Brands
L'oréal Innovates by Combining Hair Care With Colour Cosmetics
Category Data
Table 128 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 129 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 130 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 131 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 132 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 133 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
3 of 2

Loading
LOADING...

Adroll
adroll