Beauty and Personal Care in Thailand - Product Image

Beauty and Personal Care in Thailand

  • ID: 2306306
  • Report
  • Region: Thailand
  • 117 pages
  • Euromonitor International
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Thailand’s GDP growth rate increased in 2017 and the Thai economy showed an improvement, which was mainly driven by tourism and the exports of goods and services. Even though there were signs of a gradual recovery in investment and private consumption, the greatest support was from tourism and exports.

The Beauty and Personal Care in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
Get a detailed picture of the Beauty and Personal Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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BEAUTY AND PERSONAL CARE IN THAILAND

May 2018

Executive Summary
2017's Performance Benefits From Ageing Population and Tourist Demand
Beauty Retail Shifts Towards Multi-brand Beauty Stores and Online Platforms
Multinational Players Lead Beauty and Personal Care
New Product Launches Focus on Natural and Organic Ingredients
Positive Outlook Is Driven by Sophisticated Demand and Product Offerings

Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Organic/natural and Mild Formulas Drive Performance
Baby and Child-specific Toiletries Sees Dynamic Growth
Parents Being Influenced by Celebrity Babies
Competitive Landscape
Johnson & Johnson (thailand) Ltd Maintains Its Leadership
Osotspa Co Ltd Is An Active Player Offering Babi Mild
Local and International Natural/organic Brands Gain Greater Visibility

Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Growing Focus on Natural-related Product Formulations
Body Wash/shower Gel Expected To Be A Highly Competitive Category
Hygiene-consciousness Supports Demand for Specific Needs
Competitive Landscape
Unilever Thai Holdings Ltd Leads Bath and Shower
Berli Jucker Pcl Highlights Naturally-positioned Products
Mundipharma (thailand) Co Ltd Extends Betadine in Bath and Shower

Category Data
Table 22 Sales of Bath and Shower by Category: Value 2012-2017
Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Natural Beauty Look To Last Into Forecast Period
Multi-benefits and Functions Draw Consumers' Attention
Being Distinctive Is A Strong Strategy
Competitive Landscape
Better Way (thailand) Co Ltd Leads Colour Cosmetics
L'Oréal Thailand Co Ltd
Local Brands With Aggressive Tactics

Category Data
Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 33 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 34 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 35 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 36 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 38 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 39 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 40 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 41 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 42 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 43 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Active Lifestyles Drive Demand for Deodorants
Demand for Sticks Will Continue To Decline
Product Innovation Is A Key Strategy
Competitive Landscape
Beiersdorf Thailand Co Ltd Retains Leadership
Unilever Thai Holdings Targets Both Men and Women
Better Way (thailand) Co Ltd Remains Popular in Low-priced Tier

Category Data
Table 44 Sales of Deodorants by Category: Value 2012-2017
Table 45 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 46 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 47 NBO Company Shares of Deodorants: % Value 2013-2017
Table 48 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 49 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 50 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 51 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 52 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Headlines
Prospects
Alternatives To Depilatories Threaten Category Performance
Hair Removers/bleaches Sees Opportunity To Grow
Thailand Becoming Ageing Society Could Impact on Depilatories
Competitive Landscape
Procter & Gamble Mfg Thailand Ltd Holds Strong Position in Women's Razors and Blades
Reckitt Benckiser Offers Diverse Range of Veet Hair Removers/bleaches
Private Label and Small Brands Increase Sales Via Internet Retailing

Category Data
Table 53 Sales of Depilatories by Category: Value 2012-2017
Table 54 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 55 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 56 NBO Company Shares of Depilatories: % Value 2013-2017
Table 57 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 58 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 59 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Mass Fragrances Take Advantage in Terms of Value-for-money Choices
New and Limited Collections Witness Healthy Growth
Parallel Imports, Private Importers and Duty-free Hamper Forecast Sales
Competitive Landscape
Better Way (thailand) Co Ltd Leads Mass Fragrances
Elca (thailand) Co Ltd Leads Premium Fragrances
Celebrity Perfume by Bel Perfumes Ltd - A New Concept for Fragrances

Category Data
Table 60 Sales of Fragrances by Category: Value 2012-2017
Table 61 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 62 NBO Company Shares of Fragrances: % Value 2013-2017
Table 63 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 64 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 65 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 66 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 67 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Product Premiumisation Results in Value Growth
Rising Consumer Sophistication Will Result in Fragmented Segments
Hectic and Urbanised Lifestyles Could Foster On-the-go Products
Competitive Landscape
Unilever Thai Holdings Leads Overall Hair Care
L'Oréal Thailand Co Extends Its Product Offering To Retain Leadership
Local and International Brands Push for Sales Growth

Category Data
Table 68 Sales of Hair Care by Category: Value 2012-2017
Table 69 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 70 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 71 NBO Company Shares of Hair Care: % Value 2013-2017
Table 72 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 73 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 74 LBN Brand Shares of Colourants: % Value 2014-2017
Table 75 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 76 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 78 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Innovative Launches in Men's Grooming Are Soaring
Importance of Personal Appearance Will Continue To Evolve
Prioritisation in Improving Skin Drives Men's Toiletries
Competitive Landscape
Beiersdorf Thailand Retains Leadership of Competitive Landscape
Better Way (thailand) Co Ltd Plans To Extend Its "for Men" Line
Celebrities As Brand Influencers and Sponsorship Remain Key To Success

Category Data
Table 81 Sales of Men's Grooming by Category: Value 2012-2017
Table 82 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 85 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 86 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 88 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 89 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Demand for Premium Products Rising
Ageing Popularity and Urbanisation Support Electronic Toothbrushes
Continuous Innovation for Oral Care Evident in the Marketplace
Competitive Landscape
Colgate-Palmolive Thailand Employs Integrated Strategy for Its New Launch
Twin Lotus Co Ltd Benefits From Natural-related Product Trend
Product Extension for Private Label

Category Data
Table 90 Sales of Oral Care by Category: Value 2012-2017
Table 91 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 92 Sales of Toothbrushes by Category: Value 2012-2017
Table 93 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 95 NBO Company Shares of Oral Care: % Value 2013-2017
Table 96 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 97 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 98 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 99 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 100 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 101 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 102 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Skin Care Is Likely To Be Boosted by Product Developments and Claims
Anti-agers Will Benefit From Growing Ageing Population
Face Masks Continues To Record A Healthy Performance, Marginal Growth Expected for Hand Care and Lip Care
Competitive Landscape
L'Oréal Thailand Co Ltd Gains Leadership
Snail White by Do Day Dream Co Ltd Gains Acceptance Among Tourists
Karmarts Pcl's Wide Brand Portfolio Enables Foothold in Skin Care

Category Data
Table 103 Sales of Skin Care by Category: Value 2012-2017
Table 104 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 105 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 106 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 107 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 108 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 109 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 110 NBO Company Shares of Skin Care: % Value 2013-2017
Table 111 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 112 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 113 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 114 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 115 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 116 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 117 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 118 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Demand for Sun Care Supported by Health Awareness
Product Innovation Will Drive Performance
Sun Care May Be Threatened by Skin Care and Colour Cosmetics
Competitive Landscape
Beiersdorf Thailand Co Ltd Maintains Its Leadership With Nivea
Pan Rajdhevee Group Plc Expands Its Online Distribution Channel
Private Label Is Taking Share From Branded Sun Care

Category Data
Table 119 Sales of Sun Care by Category: Value 2012-2017
Table 120 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 121 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 122 NBO Company Shares of Sun Care: % Value 2013-2017
Table 123 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 124 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 125 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 126 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 127 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Premiumisation and Exclusivity Retain Strong Momentum
E-marketplace Is Another Focus Area for Building Sales
Dermocosmetic/pharma Products Expected To Be Allocated Greater Shelf Space
Competitive Landscape
Amway (thailand) Ltd Gains Stronger Member Base
Elca (thailand) Co Ltd Enjoys Global Brand Reputation
K-beauty and J-beauty Remain Strong

Category Data
Table 128 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 129 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 130 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 131 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 132 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 133 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Mass Beauty and Personal Care Continue To Benefit From Slowly Recovering Economy
Mass Brands Opt for Omnichannel, Whilst Utilising the Impact of Digital Tools
Retailing of Beauty and Personal Care Increasingly Fragmented
Competitive Landscape
Unilever Thai Holdings Ltd Continues To Lead Mass Market
Op Natural Products Co Ltd Enjoys Integrated Marketing Tactics
Higher Number of Retailers Carrying Private Label Products

Category Data
Table 134 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 135 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 136 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 137 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 138 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 139 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
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