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Digital Landscape in Western Europe

  • ID: 4538252
  • Report
  • July 2019
  • Region: Europe
  • 52 pages
  • Euromonitor International
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Western Europe continues to evolve digitally, and consumers are increasingly embracing digital services. The digital evolution is being spurred by investment in infrastructure from governments and key operators, leading to enhancements in broadband quality and internet penetration rates. The digital leadership status of Scandinavian nations is expected to be challenged by the UK. Mobile is a key regional trend and 5G adoption is expected to further leverage Western Europe’s digital position.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the author’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment
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Digital Landscape in Western Europe

Introduction
Regional Overview
Forecast Projections
Country Snapshots
Note: Product cover images may vary from those shown
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