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Mass Beauty and Personal Care in Serbia

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    Report

  • 22 Pages
  • June 2022
  • Region: Serbia
  • Euromonitor International
  • ID: 4538260
Having gained retail value share in 2020, as consumers looked to cheaper or economy products in the wake of the economic fallout of the Coronavirus (COVID-19) pandemic, mass beauty and personal care ceded some ground to premium beauty and personal care over 2021. While premium beauty and personal care registered a much faster sales decline than mass beauty and personal care in 2020, a stabilisation of the pandemic situation supported higher growth for premium over mass categories in 2021.

The Mass Beauty and Personal Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances , Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • Consumers show reluctance to spend on premium products due to the economic impact of COVID-19
  • Mass beauty and personal care sees overall decline driven by consumers avoiding non-essential purchases
  • E-commerce and expanding retail chains benefit the most from the COVID-19 lockdown

RECOVERY AND OPPORTUNITIES
  • Strong rebound expected for mass beauty and personal care 2021 as COVID-19 social restrictions ease
  • Slowing purchases of hand soap products lead to projected decline in mass bath and shower in 2021
  • Consumers’ reduced spending power and the expansion of retail chains will support the growth of private label

CATEGORY DATA
  • Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
  • Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
  • Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
  • Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
  • Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?

MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources