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Beauty and Personal Care in Serbia

  • ID: 2359800
  • Report
  • Region: Serbia
  • 90 pages
  • Euromonitor International
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Following a positive performance in 2017, beauty and personal care in Serbia recorded healthy current value growth during 2018. Sales grew throughout the review period, but accelerated in 2017 and in 2018, thanks to the improvement of general economic conditions. This was brought about by the end of the Serbian government’s austerity measures, which allowed salaries in the public sector and pensions to be restored to the previous level, and even to grow further.

The author's Beauty and Personal Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Beauty and Personal Care in Serbia

List of Contents and Tables
Executive Summary
Continued Steady Growth for Beauty and Personal Care
New Ingredients and Convenience Are Important New Product Developments
Many Smaller Players Gain Share, But the Leading Three Producers Also Increase
Many Premium Products Are Frequently Offered at Discounted Prices
Accelerated Growth Is Anticipated for the Forecast Period
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Baby Wipes Becomes Saturated
Baby and Child-specific Products Become More Popular
the Average Unit Price Follows the Country's Inflation Rate
Competitive Landscape
Beiersdorf (serbia) Confirms Its Lead
the Category Becomes More Concentrated
No Private Label Lines Manage To Win Notable Value Shares
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
An Increasing Number of Consumers Switch From Bar Soap To Liquid Soap
Bar Soap Remains the Most Popular Product
the Average Unit Price Increases Marginally Above Inflation
Competitive Landscape
Direct Sellers Decline in 2018
Colgate-Palmolive Co Sees the Best Performance
Numerous New Product Launches Are Recorded
Category Data
Table 21 Sales of Bath and Shower by Category: Value 2013-2018
Table 22 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 24 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 25 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 27 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Bb/cc Creams Continues To See Double-digit Growth
Distribution Keeps Modernising
Lipstick Remains the Most Popular Product Type, But Loses Value Share
Competitive Landscape
Frequent Discounts on Premium Products Lead To Rising Sales for Their Producers
Direct Sellers Record Poor Results
Private Label Remains Relatively Insignificant, Despite Seeing Growth in 2018
Category Data
Table 30 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 38 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Deodorant Sprays Remains by Far the Most Popular Category, But Loses Value Share
Consumers Become Increasingly Dissatisfied With High Unit Prices
the Distribution of Deodorants Keeps Modernising
Competitive Landscape
the Leading Players Are the Most Active in Terms of New Launches
Television Commercials Are Still the Most Important in Terms of Marketing
Private Label Is Unable To Claim Significant Share
Category Data
Table 39 Sales of Deodorants by Category: Value 2013-2018
Table 40 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 42 NBO Company Shares of Deodorants: % Value 2014-2018
Table 43 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 45 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 47 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Hair Removers/bleaches Sees the Best Performance
Drugstores/parapharmacies Continues To Strengthen Its Position
the Convenience Trend Dominates; "eco" Products Are Virtually Unavailable
Competitive Landscape
Sté Bic and the Gillette Co Lead Depilatories
Private Label Lines Visibly Increase in Popularity
No Significant New Launches Are Detected - Manufacturers Focus on TV Advertising
Category Data
Table 48 Sales of Depilatories by Category: Value 2013-2018
Table 49 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Depilatories: % Value 2014-2018
Table 51 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 52 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
Mass Unisex Fragrances and Mass Women's Fragrances See the Highest Growth
the Value Share of Women's Fragrances Increases
Direct Sellers Lose Share
Competitive Landscape
Celebrity Fragrances Are Still Amongst the Most Popular
the Competition Intensifies
No Private Label Lines Are Available
Category Data
Table 54 Sales of Fragrances by Category: Value 2013-2018
Table 55 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of Fragrances: % Value 2014-2018
Table 57 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 58 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 59 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 60 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
2-in-1 Products Records the Fastest Value Growth
Drugstores/parapharmacies Remains the Biggest Channel
Innovation in the Form of Micellar Shampoos
Competitive Landscape
Direct Sellers Decline, Whilst Ilirija and Unilever Are Amongst the Best Performers
Private Label Lines Keep Growing in Popularity
Relatively Few New Launches Are Observed
Category Data
Table 62 Sales of Hair Care by Category: Value 2013-2018
Table 63 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 64 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 65 NBO Company Shares of Hair Care: % Value 2014-2018
Table 66 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 69 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 70 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Men's Shaving and Men's Fragrances Are Still the Most Important Product Types
Average Unit Price Increases Mostly Follow the Inflation Rate
Men's Skin Care Mostly Comprises Hand Care Products
Competitive Landscape
Dm-drogerie Markt Sees the Best Performance in 2018
New Launches Are Mostly Limited To Redesigns and Rebranding
the Category Leaders Remain the Most Active in Terms of Marketing
Category Data
Table 73 Sales of Men's Grooming by Category: Value 2013-2018
Table 74 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 76 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 77 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 78 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 79 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 80 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 81 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
Power Toothbrushes Continues To See Strong Growth
Toothpaste Loses Value Share, But Still Dominates Oral Care
Whitening Toothpaste Grows in Popularity
Competitive Landscape
Most Leading Producers See Good Performances; Concentration Increases
Private Label Remains Insignificant
No Significant New Launches Are Recorded
Category Data
Table 82 Sales of Oral Care by Category: Value 2013-2018
Table 83 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 84 Sales of Toothbrushes by Category: Value 2013-2018
Table 85 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 86 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 87 NBO Company Shares of Oral Care: % Value 2014-2018
Table 88 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 89 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 90 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 91 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 92 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
Innovative Products in Terms of Ingredients Attract A Growing Number of Consumers
Drugstores/parapharmacies Leads Distribution
Most Premium Skin Care Categories Perform Well
Competitive Landscape
Frequent Discounts on Premium Skin Care Products Negatively Affect Direct Sellers
Private Label Remains Insignificant
Numerous New Launches Are Observed
Category Data
Table 93 Sales of Skin Care by Category: Value 2013-2018
Table 94 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 95 NBO Company Shares of Skin Care: % Value 2014-2018
Table 96 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 97 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 98 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 99 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Sun Protection Continues To Dominate Sun Care
Baby and Child-specific Sun Care Remains Fairly Insignificant
the Offer of Sun Care Products Is Highly Seasonal
Competitive Landscape
Dm-drogerie Markt Records A Strong Value Increase
Marketing Activities Are Limited To the Summer Months
the Category Leader Is the Most Active in Terms of New Launches
Category Data
Table 100 Sales of Sun Care by Category: Value 2013-2018
Table 101 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 102 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 103 NBO Company Shares of Sun Care: % Value 2014-2018
Table 104 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 105 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 106 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 107 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 108 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Premium Fragrances and Premium Hair Care Remain the Biggest Categories
Premium Colour Cosmetics Sees the Strongest Growth
the General Economic Conditions Benefit Premium Beauty and Personal Care
Competitive Landscape
L'oréal, Puig and Coty Lead Premium Beauty and Personal Care
Still No Private Label Lines in the Premium Segment
Premium Beauty and Personal Care Remains Highly Fragmented
Category Data
Table 109 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 110 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 111 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 112 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 114 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Mass Basic Moisturisers and Mass Unisex Fragrances See the Best Performances
Mass Facial Cleansing Wipes Records A Value Decline
Mass Hair Care Loses Value Share, But Remains by Far the Biggest Category
Competitive Landscape
Concentration in Mass Beauty and Personal Care Remains Fairly Low
Private Label Continues To Grow in Popularity
Mass Brands Positioned As "masstige" Or Even Premium Are Offered at Discounts
Category Data
Table 115 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 116 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 117 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 118 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 119 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 120 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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