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Beauty and Personal Care in Serbia

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    Report

  • 96 Pages
  • May 2023
  • Region: Serbia
  • Euromonitor International
  • ID: 2359800
Description Jump to:
The return of Serbians to their pre-COVID-19 lifestyles positively impacted beauty and personal care‘s performance, due to increased occasions for product use. As such, sun care, fragrances, colour cosmetics, and skin care recorded the highest value sales growth. However, in the second half of 2022, beauty and personal care faced challenges such as high unit price growth due to increased costs of raw materials, shipment, and packaging. These, coupled with high inflation and consumers’ decreasing...

The Beauty and Personal Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

BEAUTY AND PERSONAL CARE IN SERBIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN SERBIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Although consumers buy lower priced mass products, they are unwilling to down trade in 2022
  • Retailers increase promotional activity to attract customers in 2022
  • Mass beauty and personal care mimic their premium and dermocosmetic counterparts, to attract consumers in 2022
PROSPECTS AND OPPORTUNITIES
  • Price sensitivity and inflation to impact demand in the short term
  • Manufacturers likely to collaborate with influencers and doctors to add credibility and appeal to younger consumers
  • Companies with an omnichannel approach is likely to perform better in the forecast period
CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN SERBIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Sales rise as consumers return to pre-pandemic lifestyle in the first half of 2022
  • Consumers continue buying premium but at a lower price in the second half of 2022
  • Players concentrate on innovation on skin care, while consumers focus on ingredients in 2022
PROSPECTS AND OPPORTUNITIES
  • Price sensitive consumers likely to down trade thanks to continuation of rising prices in 2023
  • Consumers set to remain focused on effective solutions to skin care concerns in the forecast period
  • Ingredients for skin care and fragrances set to rise in forecast period thanks to sophisticated ingredients
CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN SERBIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • More parents buy products on promotion while others buy dermocosmetics for their kids in 2022
  • Urbanisation and birth rate drives demand for baby and child-specific products
  • Many consumers look for promotions allowing multinationals to grow value share
PROSPECTS AND OPPORTUNITIES
  • Rise in skin allergies set to boost sales of sensitive skin care ranges in the forecast period
  • Consumers likely to remain brand loyal but some to shift to private label during the forecast period
  • Sales growth likely despite expected decline in birth rate over the forecast period
CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
  • Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
  • Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
  • Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
  • Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN SERBIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Volume sales remain stable due to hygiene trend that persists in 2022
  • Price sensitive consumers switch to better price-quality brands in 2022
  • Sustainability trend influences packaging of bath and shower in 2022
PROSPECTS AND OPPORTUNITIES
  • Hygiene trend set to stimulate sales growth over the forecast period
  • Consumer price sensitivity likely to drive demand for larger pack sizes in the forecast period
  • Innovation expected to be stimulated sustainability trend during the forecast period
CATEGORY DATA
  • Table 33 Sales of Bath and Shower by Category: Value 2017-2022
  • Table 34 Sales of Bath and Shower by Category: % Value Growth 2017-2022
  • Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
  • Table 36 NBO Company Shares of Bath and Shower: % Value 2018-2022
  • Table 37 LBN Brand Shares of Bath and Shower: % Value 2019-2022
  • Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
  • Table 39 Forecast Sales of Bath and Shower by Category: Value 2022-2027
  • Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
  • Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN SERBIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Quality of products and brand loyalty are two traits of colour cosmetics
  • Social media is influencing consumers use of colour cosmetics in 2022
  • Health and personal care stores a key channel for sales of colour cosmetics in 2022
PROSPECTS AND OPPORTUNITIES
  • Social media expected to drive demand for colour cosmetics over the forecast period
  • Price sensitivity may reduce purchase and use of colour cosmetics in the forecast period
  • Supermarkets and drugstores likely to remain channel of choice during the forecast period
CATEGORY DATA
  • Table 42 Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
  • Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
  • Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
  • Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
  • Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
  • Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
DEODORANTS IN SERBIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Demand for deodorants driven by antiperspirants in 2022 due to its enduring effect
  • Deodorants offer high discounts in 2022 as many consumers are price sensitive
  • Parallel imports puts price pressure on retailers in 2022, due to high prices
PROSPECTS AND OPPORTUNITIES
  • Rising prices set to boost discounts and competition with illegally imported deodorants
  • Consumers likely to remain focussed on prices rather than brands over the forecast period
  • Consumers will demand effective deodorants that is also healthy over the forecast period
CATEGORY DATA
  • Table 51 Sales of Deodorants by Category: Value 2017-2022
  • Table 52 Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 53 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
  • Table 54 NBO Company Shares of Deodorants: % Value 2018-2022
  • Table 55 LBN Brand Shares of Deodorants: % Value 2019-2022
  • Table 56 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
  • Table 57 Forecast Sales of Deodorants by Category: Value 2022-2027
  • Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
  • Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN SERBIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Sales hampered by women’s return to hair removal specialists in 2022
  • Brands grow value share thanks to large advertising budgets in 2022
  • Consumers are more price sensitive in 2022, leading to slower volume sales
PROSPECTS AND OPPORTUNITIES
  • Sales of depilatories likely to decline in the forecast period as salons become more popular
  • Leading players expected to maintain positions in the forecast period, due to advertising and product range
  • Faster, convenient and thorough hair removal set to drive innovation in the forecast period
CATEGORY DATA
  • Table 60 Sales of Depilatories by Category: Value 2017-2022
  • Table 61 Sales of Depilatories by Category: % Value Growth 2017-2022
  • Table 62 NBO Company Shares of Depilatories: % Value 2018-2022
  • Table 63 LBN Brand Shares of Depilatories: % Value 2019-2022
  • Table 64 Forecast Sales of Depilatories by Category: Value 2022-2027
  • Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN SERBIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Shift to more affordable segments in mass fragrances during 2022
  • New product development stimulate sales growth in 2022
  • Rising unit prices and mature competitive landscape results in stable volume sales in 2022
PROSPECTS AND OPPORTUNITIES
  • Sales expected to be driven by new product development during the forecast period
  • Popularity of health and personal care stores set to rise due to number of stores, lower prices and range of fragrances
  • Demand likely to be hampered by consumers’ rising price sensitivity in the forecast period
CATEGORY DATA
  • Table 66 Sales of Fragrances by Category: Value 2017-2022
  • Table 67 Sales of Fragrances by Category: % Value Growth 2017-2022
  • Table 68 NBO Company Shares of Fragrances: % Value 2018-2022
  • Table 69 LBN Brand Shares of Fragrances: % Value 2019-2022
  • Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
  • Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
  • Table 72 Forecast Sales of Fragrances by Category: Value 2022-2027
  • Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN SERBIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Colourants see sales growth as consumers return to pre-pandemic lifestyles in 2022
  • Consumers increasingly seek natural ingredients in hair care
  • Salon professional hair care sales hampered in 2022 due to consumers getting used to caring for their hair at home
PROSPECTS AND OPPORTUNITIES
  • Sales of conditioners and treatments set to increase due to rising consumer awareness
  • Players likely to expand their ranges with more natural and sophisticated products
  • Consumers may continue to perform basic hair care at home during the forecast period
CATEGORY DATA
  • Table 74 Sales of Hair Care by Category: Value 2017-2022
  • Table 75 Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 76 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
  • Table 77 NBO Company Shares of Hair Care: % Value 2018-2022
  • Table 78 LBN Brand Shares of Hair Care: % Value 2019-2022
  • Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
  • Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
  • Table 81 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
  • Table 82 Forecast Sales of Hair Care by Category: Value 2022-2027
  • Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
  • Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN SERBIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Premium toiletries and fragrances grow at a faster rate than their mass counterparts in 2022
  • Men’s grooming rising in popularity in 2022, with this trend stimulated by social media
  • Increasing demand for convenient and more advanced men’s grooming products
PROSPECTS AND OPPORTUNITIES
  • Social media and pre-pandemic lifestyles to drive demand in the forecast period
  • Consumers expected to trade down to more affordable segments in the short term
  • Leading players likely to drive growth through innovation in the forecast period
CATEGORY DATA
  • Table 85 Sales of Men’s Grooming by Category: Value 2017-2022
  • Table 86 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
  • Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
  • Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
  • Table 89 NBO Company Shares of Men’s Grooming: % Value 2018-2022
  • Table 90 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
  • Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
  • Table 92 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
  • Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN SERBIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Value sales rise due to increase in input costs and return to pre-pandemic lifestyles in 2022
  • Larger pack sizes and promotions trended in 2022, thanks to consumers’ price sensitivity
  • New product development is mainly in toothpaste during 2022
PROSPECTS AND OPPORTUNITIES
  • Demand for oral care likely to be stable over the forecast period as it is a necessity
  • Toothpaste likely to have most new product development to stimulate demand in the forecast period
  • Price discounts to remain key for more price-conscious consumers in the forecast period
CATEGORY DATA
  • Table 94 Sales of Oral Care by Category: Value 2017-2022
  • Table 95 Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 96 Sales of Toothbrushes by Category: Value 2017-2022
  • Table 97 Sales of Toothbrushes by Category: % Value Growth 2017-2022
  • Table 98 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
  • Table 99 NBO Company Shares of Oral Care: % Value 2018-2022
  • Table 100 LBN Brand Shares of Oral Care: % Value 2019-2022
  • Table 101 Forecast Sales of Oral Care by Category: Value 2022-2027
  • Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
  • Table 103 Forecast Sales of Toothbrushes by Category: Value 2022-2027
  • Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN SERBIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Shelve space for dermocosmetics increase as consumers are more concerned about skin care in 2022
  • Demand for facial care boosted by advertisements and social media in 2022
  • Consumers have a rising interest in ingredients of facial care in 2022, due to sensitivities
PROSPECTS AND OPPORTUNITIES
  • Demand likely to be driven by social media and younger consumers in the forecast period
  • New product development and sustainability trend set to boost demand in the forecast period
  • Facial care likely to introduce new products during the forecast period, but will lead to higher prices
CATEGORY DATA
  • Table 105 Sales of Skin Care by Category: Value 2017-2022
  • Table 106 Sales of Skin Care by Category: % Value Growth 2017-2022
  • Table 107 NBO Company Shares of Skin Care: % Value 2018-2022
  • Table 108 LBN Brand Shares of Skin Care: % Value 2019-2022
  • Table 109 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
  • Table 110 Forecast Sales of Skin Care by Category: Value 2022-2027
  • Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN SERBIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Consumers’ return to pre-pandemic lifestyles boost sales in 2022
  • Consumer awareness about skin care is rising, boosting demand for sun care in 2022
  • Sun protection remains largest category with most innovation in 2022
PROSPECTS AND OPPORTUNITIES
  • Sales of sun care to be stable during the forecast period, with most usage in the summer
  • Sales of sun protection set to be boosted by rising awareness of sun exposure in the forecast period
  • Nivea Sun and Carroten likely to retain leading positions in forecast period due to innovation and promotion
CATEGORY DATA
  • Table 112 Sales of Sun Care by Category: Value 2017-2022
  • Table 113 Sales of Sun Care by Category: % Value Growth 2017-2022
  • Table 114 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
  • Table 115 NBO Company Shares of Sun Care: % Value 2018-2022
  • Table 116 LBN Brand Shares of Sun Care: % Value 2019-2022
  • Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
  • Table 118 Forecast Sales of Sun Care by Category: Value 2022-2027
  • Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027

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