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Beauty and Personal Care in Serbia

  • ID: 2359800
  • Report
  • July 2020
  • Region: Serbia
  • 107 pages
  • Euromonitor International
The COVID-19 outbreak, and its impact on consumer spending power, has resulted in many consumers shifting to mass offerings. This to some extent insulated categories such as mass beauty and personal care products from the impact of the crisis, but this was offset by consumers who previously purchased mass products ceasing purchases completely, or trading down from mass brands to private label alternatives.

The Beauty and Personal Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Added value ingredients gain strength, while modern retailing erodes sales through traditional outlets, but e-commerce remains limited
  • Private label makes gains in mass segment, players invest in advertising and promotional activities
  • Spending power, face masks and recovery from lockdown all set to influence market performance over forecast period
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
Summary 1 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Large consumer base makes mass beauty and personal care a testbed for innovations
  • Strongest support for mass deodorants, social media platforms gain importance as a marketing channel
  • Masstige products gain traction as consumers seek premium positioning at mass prices
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within mass beauty and personal care
  • Recovery and opportunities
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Premium beauty and personal care boosted by increased spending power, purchases demonstrate some seasonality
2019 sees discounts and new launches as players aim to take advantage of premium beauty and personal care growth
  • Direct sellers expand premium ranges
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within premium beauty and personal care
  • Recovery and opportunities
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Increased consumer spending power counters falling Serbian birth rate
  • Drugstores/parapharmacies channel benefits from quality and availability of advice
  • Players invest in positive image and loyalty campaigns
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within baby- and child-specific products
  • Recovery and opportunities
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Gentle products with skin-friendly ingredients gain traction in bath and shower
  • Rising spending power boosts performance of more modern alternatives to bar soap, including private label
2019 sees new shower gel launches as category demonstrates potential

2020 AND BEYOND
  • COVID-19 impact
  • Affected products within bath and shower
  • Recovery and opportunities
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2014-2019
Table 34 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 36 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 37 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 39 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • BB/CC creams rise from low base, premium products benefit from discounts and promotions
  • Natural look trend evident in new launches
  • L'Oréal launches new eyeliner, Cosnova targets teens via web
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within colour cosmetics
  • Recovery and opportunities
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2014-2019
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Sprays remain dominant as more modern formats make gains, free-from claims increasingly important
  • Traditional grocery channel sees share loss as modern retailers make gains
  • Deodorants category sees new launches with mixed results in 2019
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within deodorants
  • Recovery and opportunities
CATEGORY DATA
Table 51 Sales of Deodorants by Category: Value 2014-2019
Table 52 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 54 NBO Company Shares of Deodorants: % Value 2015-2019
Table 55 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
Table 57 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 59 Forecast Sales of Deodorants by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Serbian women expected to have hair-free legs, hair removers/bleaches category outperforms razors and blades
  • Category sees discount campaign in 2019, TV advertising limited to large companies due to cost
  • Private label offerings gain share in razors and blades, branded producers see increases in hair removers/bleaches
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within depilatories
  • Recovery and opportunities
CATEGORY DATA
Table 60 Sales of Depilatories by Category: Value 2014-2019
Table 61 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 62 NBO Company Shares of Depilatories: % Value 2015-2019
Table 63 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 64 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Celebrity fragrances remain important, men’s products lag behind premium and unisex
  • Category sees new launches seeking to take advantage of consumers’ rising incomes in 2019
  • E-commerce gains traction, drugstores/parapharmacies channel also sees share rise
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within fragrances
  • Recovery and opportunities
CATEGORY DATA
Table 66 Sales of Fragrances by Category: Value 2014-2019
Table 67 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 68 NBO Company Shares of Fragrances: % Value 2015-2019
Table 69 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 72 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Consumers seek added-value properties in standard shampoos
  • Convenience and value for money boost 2-in-1 products, colourants benefit from marketing support and new launches
  • L’Oréal launches product with coconut water, micellar shampoos enter Serbia
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within hair care
  • Recovery and opportunities
CATEGORY DATA
Table 74 Sales of Hair Care by Category: Value 2014-2019
Table 75 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 77 NBO Company Shares of Hair Care: % Value 2015-2019
Table 78 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 82 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Premium offerings perform well, men demonstrate interest in growing variety of skin care products
  • Unilever and Beiersdorf launch new products, Sarantis revamps STR8 range
  • Manufacturers seek to shift cultural perceptions of cosmetics use
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within men’s grooming
  • Recovery and opportunities
CATEGORY DATA
Table 85 Sales of Men’s Grooming by Category: Value 2014-2019
Table 86 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2019
Table 89 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 90 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 92 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Whitening toothpastes gain popularity, charcoal-based products see adverse publicity
  • Consumers show increasing interest in electric toothbrushes as incomes rise
  • Colgate-Palmolive most active in advertising and promotion, private label still to gain traction
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within oral care
  • Recovery and opportunities
CATEGORY DATA
Table 94 Sales of Oral Care by Category: Value 2014-2019
Table 95 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 96 Sales of Toothbrushes by Category: Value 2014-2019
Table 97 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 99 NBO Company Shares of Oral Care: % Value 2015-2019
Table 100 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 101 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 103 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Premium skin care performs well, vegan ranges emerge
  • Korean and Japanese products make gains, but remain on the margins
  • L’Oréal and Beiersdorf introduce new products
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within skin care
  • Recovery and opportunities
CATEGORY DATA
Table 105 Sales of Skin Care by Category: Value 2014-2019
Table 106 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 107 NBO Company Shares of Skin Care: % Value 2015-2019
Table 108 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 110 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Consumer awareness of importance of sun protection increases in 2019
  • Drugstores/parapharmacies channel gains share in 2019
  • Beiersdorf active with new introductions, private label offers potential
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within sun care
  • Recovery and opportunities
CATEGORY DATA
Table 112 Sales of Sun Care by Category: Value 2014-2019
Table 113 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2014-2019
Table 115 NBO Company Shares of Sun Care: % Value 2015-2019
Table 116 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 118 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024
Table 120 Forecast Sales of Sun Care by Premium vs Mass: % Value 2019-2024
Note: Product cover images may vary from those shown
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