Beauty and Personal Care in Serbia

  • ID: 2359800
  • Report
  • Region: Serbia
  • 95 pages
  • Euromonitor International
1 of 3
During 2017, Serbian beauty and personal care recorded relatively strong current value growth. The increase was better compared with the 2016 rate and also notably stronger than the value CAGR at current prices averaged over the review period as a whole. There were several factors that caused such an improvement, among which general economic conditions were of the utmost importance.

The Beauty and Personal Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
Get a detailed picture of the Beauty and Personal Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 3
BEAUTY AND PERSONAL CARE IN SERBIA

May 2018

Executive Summary
Beauty and Personal Care in Serbia Records Healthy Growth in 2017
Private Label Lines Become More Significant in Colour Cosmetics
the Leading Three Manufacturers Record Value Share Increases in 2017
New Formulas and Brand Extensions Mark New Product Launches in 2017
Stronger Growth Is Expected Over the Forecast Period

Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Baby and Child-specific Sun Care Increases Strongly
Baby and Child-specific Products Grow in Popularity
Baby Wipes Remains by Far the Largest Category in Serbian Baby and Child-specific Products
Competitive Landscape
Beiersdorf Leads Baby and Child-specific Products
Private Label Lines Remain Negligible
Very Few New Product Launches Are Observed

Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Intimate Washes Gains in Importance
Distribution Moves Towards Modern Channels
Liquid Soap Performs Much Better Than Bar Soap
Competitive Landscape
Four Leading Producers Closely Compete for the Leading Position
Procter & Gamble Balkans Doo Posts the Highest Value Sales Decline in 2017, While Johnson & Johnson Inc Grows the Most
Private Label's Combined Share Remains on A Relatively Low Level, But Is Increasing

Category Data
Table 21 Sales of Bath and Shower by Category: Value 2012-2017
Table 22 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 24 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 25 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 27 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Bb/cc Creams Increase in Popularity
Illicit Trade in Colour Cosmetics Is Not Showing Any Signs of Retreating
All Categories Perform Well in 2017
Competitive Landscape
Private Label Lines Slowly Enter Colour Cosmetics
Dm-drogerie Markt Records the Strongest Value Sales Growth in 2017
Numerous New Launches Are Observed in 2017

Category Data
Table 30 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 38 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Ingredients Contained in Deodorants Become Important
Deodorant Pumps and Deodorant Wipes Record the Highest Value Growth Rates
Drugstores/parapharmacies Becomes the Leading Channel
Competitive Landscape
Domestic Player Lomax Co Doo Strengthens Its Position
Many New Launches Are Recorded
Consumers Are Loyal To Branded Products

Category Data
Table 39 Sales of Deodorants by Category: Value 2012-2017
Table 40 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 42 NBO Company Shares of Deodorants: % Value 2013-2017
Table 43 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 45 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 47 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
All Categories Within Depilatories Perform Well in 2017
Improved Distribution and Changing Habits Lead To Particularly Strong Sales Growth for Hair Removers/bleaches
Drugstores/parapharmacies Remains the Leading Channel
Competitive Landscape
Private Label Lines Improve Their Position
Biokozmetika Doo and Lilly Drogerie Record the Highest Value Sales Growth
Depilatories Is Becoming More Concentrated

Category Data
Table 48 Sales of Depilatories by Category: Value 2012-2017
Table 49 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 50 NBO Company Shares of Depilatories: % Value 2013-2017
Table 51 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 52 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Disposable Income Levels Have A Direct and Immediate Positive Effect on Fragrances in Serbia
Mass Unisex Fragrances and Mass Women's Fragrances Record the Highest Value Growth in 2017
Celebrity Fragrances Become More Important
Competitive Landscape
Fragrances Has A Relatively High Level of Concentration
Private Label Remains Unavailable
Sarantis Posts the Best Performance in 2017, While Oriflame Kozmetika Doo Keeps Declining Strongly

Category Data
Table 54 Sales of Fragrances by Category: Value 2012-2017
Table 55 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 56 NBO Company Shares of Fragrances: % Value 2013-2017
Table 57 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 58 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 59 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 60 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Innovation in the Form of Dry Shampoo Products Marks 2017
2-in-1 Products Continues To Grow Quickly
Colourants and Standard Shampoos Remain the Most Important Categories
Competitive Landscape
Henkel and L'Oréal Balkan Doo Lead Hair Care in 2017
Most New Launches Concentrate on New Scents and New Formulas Or Ingredients
Private Label Gains in Popularity

Category Data
Table 62 Sales of Hair Care by Category: Value 2012-2017
Table 63 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 64 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 65 NBO Company Shares of Hair Care: % Value 2013-2017
Table 66 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 69 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 70 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Men's Pre-shave and Men's Razors and Blades Record the Highest Growth in 2017
Women Are Still in Charge of Purchasing Men's Grooming Products for Serbian Men
Systems Increases in Popularity Though Disposables Is Still the Leading Category
Competitive Landscape
Innovative Products Such As Beard Oil Appear in 2017
Procter & Gamble Leads the Category and Records A Value Share Increase in 2017
Wilkinson Sword SA and Dm-drogerie Markt Doo Perform the Best in 2017

Category Data
Table 73 Sales of Men's Grooming by Category: Value 2012-2017
Table 74 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 76 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2017
Table 77 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 78 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 79 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 80 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 81 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Power Toothbrushes Grows Strongly
Whitening Toothpaste Becomes More Popular
Manufacturers of Manual Toothbrushes Use Innovations To Keep the Category Growing
Competitive Landscape
Private Label Remains Negligible in 2017
the Category Becomes More Concentrated
Most Producers Increase Their Value Sales in 2017, While Oriflame Kozmetika Doo Declines Sharply

Category Data
Table 82 Sales of Oral Care by Category: Value 2012-2017
Table 83 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 84 Sales of Toothbrushes by Category: Value 2012-2017
Table 85 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 86 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 87 NBO Company Shares of Oral Care: % Value 2013-2017
Table 88 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 89 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 90 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 91 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 92 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Improved General Economic Conditions Accelerate Skin Care Sales Growth in 2017
Natural Products and "ethical" Entrepreneurship Are Still Not Very Important Within Skin Care, But Are Ascending
Drugstores/parapharmacies and Modern Grocery Retailers Lead Skin Care in Terms of Distribution
Competitive Landscape
Unilever Beograd Doo Is the Best Performer Among the Top Five Skin Care Players in 2017
New Product Launches Are Focused on Effectiveness
Strong Emotional Attachments To Brands Among Consumers Prevent Private Label Lines From Claiming Significant Shares

Category Data
Table 93 Sales of Skin Care by Category: Value 2012-2017
Table 94 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 95 NBO Company Shares of Skin Care: % Value 2013-2017
Table 96 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 97 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 98 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 99 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Economy Growth and Increased Concerns About Harmful Uv Radiation Positively Influence Sun Care in 2017
Baby and Child-specific Sun Care Posts the Best Performance in 2017 Due To Its Improved Offering
Sun Protection Drives Overall Sun Care Growth in 2017
Competitive Landscape
Beiersdorf Increases Its Value Share in 2017
Formula Innovations Dominate New Product Launches in 2017
Private Label Continues To Increase Its Value Share in the Review Period

Category Data
Table 100 Sales of Sun Care by Category: Value 2012-2017
Table 101 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 102 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 103 NBO Company Shares of Sun Care: % Value 2013-2017
Table 104 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 105 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 106 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 107 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 108 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Faster Economic Growth Boosts Premium Beauty and Personal Care in 2017
Premium Bath and Shower, Premium Deodorants and Premium Hair Care Experience Strong Growth
Premium Adult Sun Care Continues To Decline in 2017
Competitive Landscape
L'Oréal Balkan Comfortably Leads Premium Beauty and Personal Care
Premium Beauty and Personal Care Is Highly Fragmented
No Private Label Lines in Premium Beauty and Personal Care As of 2017

Category Data
Table 109 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 110 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 111 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 112 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 114 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Mass Fragrances Performs Quite Well in 2017
Mass Hair Care Generates the Most Sales in Mass Beauty and Personal Care in Serbia
Competitive Landscape
Beiersdorf, L'Oréal Balkan Doo and Henkel Srbija Doo Lead Serbian Mass Beauty and Personal Care
Mass Beauty and Personal Care Remains Highly Fragmented
Private Label Lines Increase in Popularity

Category Data
Table 115 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 116 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 117 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 118 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 119 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 120 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Note: Product cover images may vary from those shown
3 of 3

Loading
LOADING...

4 of 3
Note: Product cover images may vary from those shown
Adroll
adroll