+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Premium Beauty and Personal Care in Portugal

  • PDF Icon

    Report

  • 23 Pages
  • May 2025
  • Region: Portugal
  • Euromonitor International
  • ID: 4538261
In 2024, value sales of premium beauty and personal care in Portugal experienced strong single-digit growth. This growth can be attributed to increased availability, heightened competition among specialist retailers, and a more informed consumer base that prioritises quality, performance, and exclusivity. The rise of premium beauty products has been steadily increasing over the review period, thriving even amid economic challenges.

The Premium Beauty and Personal Care in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Premium Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Strong value growth is supported by innovation, luxury, and sustainability
  • L’Oréal Portugal Unipessoal Lda retains its lead while LVMH Perfumes & Cosmética Lda records strong value growth
  • Rising demand for premium attributes as consumers become more informed
PROSPECTS AND OPPORTUNITIES
  • The demand for products that focus on long-term wellness is set to boost growth
  • Lower growth expected for premium bath and shower as many remain unwilling to invest in high-priced bath goods
  • Technological advancements and sustainable features are set to shape innovations
CATEGORY DATA
  • Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
  • Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
  • Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
  • Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN PORTUGAL
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources