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Mass Beauty and Personal Care in Ukraine

  • ID: 4538270
  • Report
  • June 2019
  • Region: Ukraine
  • 19 pages
  • Euromonitor International
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Mass beauty and personal care by far exceeds sales of the premium segment in Ukraine. While Ukrainians do not boast incomes comparable with those in developed Western countries, the most recent crisis of 2014 and 2015 had a further strong impact on consumption patterns in beauty and personal care. The nearly three-fold local currency devaluation observed over the years added to consumer price sensitivity and the need to economise.

The author's Mass Beauty and Personal Care in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Mass Beauty and Personal Care in Ukraine

List of Contents and Tables
Headlines
Prospects
Demand for Mass Beauty and Personal Care Driven by Low Consumer Incomes
Personal Hygiene Choices Are Less Shaped by Brand Loyalty
Unisex Products Enjoy Strong Appeal Among Ukrainians Due To Economy Reasons
Competitive Landscape
Multinational Players Feel the Most Confident in Mass Beauty and Personal Care
Private Label Sees Growth Potential in Near Future
Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Executive Summary
Beauty and Personal Care Demonstrates Further Growth in 2018
Ukrainians Focus Heavily on the Economy Segment of Beauty and Personal Care
Multinationals Are Strongest in Beauty and Personal Care Products in Ukraine
Innovations - A Way To Effectively Attract Ukrainian Consumers
Beauty and Personal Care Is Set To Further Recover in Ukraine
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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