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Premium Beauty and Personal Care in Thailand

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    Report

  • 28 Pages
  • April 2021
  • Region: Thailand
  • Euromonitor International
  • ID: 4538276
Consumers in all income brackets became extremely cautious with their spending during the COVID-19 pandemic in Thailand as unemployment increased, disposable incomes plummeted and the prospects of many became unclear. Many consumers had little option but to focus their limited budgets on essential and more basic items such as food and household cleaning and hygiene products, rather than on premium beauty and personal care items.

The Premium Beauty and Personal Care in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Premium Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

PREMIUM BEAUTY AND PERSONAL CARE IN THAILANDKEY DATA FINDINGS
2020 IMPACT
  • Premium brands employ aggressive discounts and promotions via e-commerce
  • Players invest heavily in e-commerce
  • Increasing prevalence of skin conditions leads to growing demand for dermocosmetics

RECOVERY AND OPPORTUNITIES
  • An early return to growth
  • Greater dynamism expected in premium beauty and personal care
  • Further technological disruptions expected

CATEGORY DATA
  • Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
  • Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
  • Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
  • Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

BEAUTY AND PERSONAL CARE IN THAILAND
EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources