Premium Beauty and Personal Care in Thailand

In 2023, premium beauty and personal care in Thailand rose with double-digit growth rate in current value terms as local consumers continued to invest in their personal self-care routines. Mid-to-high- income consumers tend to allocate their beauty and personal care budget to premium items, boosting demand in premium and prestige segments.

The Premium Beauty and Personal Care in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Premium Beauty and Personal Care market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

KEY DATA FINDINGS

2023 DEVELOPMENTS

Sophisticated consumers support rising demand for premium products
Premium brands expand beyond department stores into beauty specialist retailers, widening accessibility
Celebrity endorsement as key strategy for premium brands

PROSPECTS AND OPPORTUNITIES

Premium skin care and colour cosmetics set to see accelerated advancements
Packaging to be driven by convenience trends, prompting compact and portable formats
Dermatological and dermocosmetic brands will keep on rising, while sustainability gains further ground

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028

BEAUTY AND PERSONAL CARE IN THAILAND

EXECUTIVE SUMMARY

Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€825EUR$965USD£727GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€1650EUR$1,930USD£1,455GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€2475EUR$2,895USD£2,182GBP

Why buy this report?

Table of Contents

Related Topics

Related Reports

Beauty and Personal Care in Asia Pacific

World Market for Beauty and Personal Care

Global Beauty & Personal Care Market (By Category, Channel & Region): Insights & Forecast with Potential Impact of COVID-19 (2024-2028)

Online Beauty and Personal Care Products Market Report by Product (Personal Care Products, Cosmetics/Makeup Products), Ingredient (Synthetic, Natural and Organic), End-User (Male, Female), Pricing (Mass Products, Premium Products), and Region 2025-2033

Beauty and Personal Care Products Market Size, Share, Trends and Forecast by Type, Product, Pricing, Distribution Channel, End User, and Region, 2025-2033