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Premium Beauty and Personal Care in Thailand

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    Report

  • 24 Pages
  • May 2023
  • Region: Thailand
  • Euromonitor International
  • ID: 4538276
In 2022, premium beauty and personal care saw dynamic current value growth and recovered to the pre-COVID-19 level of sales, as there were no longer pandemic restrictions, and consumers’ confidence in spending returned. Consumers who purchase premium products also tended to see less impact from job losses, lower disposable incomes and purchasing power as a result of the pandemic. Affluent consumers therefore tended to maintain or quickly resume their personal grooming and beauty routines. During...

The Premium Beauty and Personal Care in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Premium Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

PREMIUM BEAUTY AND PERSONAL CARE IN THAILAND
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Sales rebound as pandemic restrictions end and consumer confidence returns
  • Dynamic new product development, especially in skin care
  • The move by players online continues
PROSPECTS AND OPPORTUNITIES
  • Several factors set to drive strong growth for premium beauty and personal care
  • Sustainability will remain important to companies and consumers
  • Aggressive pricing strategies in a competitive environment
CATEGORY DATA
  • Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
  • Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
  • Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
  • Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN THAILAND
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources