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Mass Beauty and Personal Care in Saudi Arabia

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    Report

  • 25 Pages
  • June 2022
  • Region: Saudi Arabia
  • Euromonitor International
  • ID: 4538278
Aside from colour cosmetics and fragrances, consumers still prefer purchasing mass beauty and personal care products for their daily consumption, including when it comes to baby and child-specific products, bath and shower, deodorants, depilatories, hair care, men’s grooming, oral care, skin care and sun care.

This Mass Beauty and Personal Care in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances , Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Easing of restrictions has a mixed impact on demand for mass beauty and personal care
  • VAT increase fuels competition
  • Nivea continues to benefit from regular new product launches
PROSPECTS AND OPPORTUNITIES
  • More women joining the workforce should support growth
  • E-commerce expected to thrive supported by strong investments by major players such as Amazon and Carrefour
  • Store-based retailers remain crucial to sales of mass beauty and personal care
CATEGORY DATA
  • Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
  • Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
  • Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
  • Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
  • Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
  • CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN SAUDI ARABIA

EXECUTIVE SUMMARY
  • Beauty and personal care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
  • Table 12 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
  • Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
  • Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources