Mass Beauty and Personal Care in Pakistan

Value sales of mass beauty and personal care rose in 2024 primarily due to inflation and consumers trading down from premium brands amid economic uncertainty. The mass segment benefited from value-conscious purchasing, particularly in categories like bar soaps, skin care creams, and hair oils. Many consumers sought multi-benefit products, including fairness + SPF, or herbal shampoo + conditioner, to reduce spending.

The Mass Beauty and Personal Care in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mass Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.