Beauty and Personal Care in Pakistan

Overall, beauty and personal care saw a slowdown in retail volume sales growth in 2020, compared with 2019. This was largely due to the restrictions imposed by authorities in an attempt to contain the Coronavirus (COVID-19) virus. The “new normal” saw consumers work and study from home, while their mobility and social opportunities were severely restricted. This reduced the need to purchase and use beauty and personal care .

The Beauty and Personal Care in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Baby and Child-specific , Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Beauty and Personal Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

BEAUTY AND PERSONAL CARE IN PAKISTAN

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN PAKISTANKEY DATA FINDINGS

2021 DEVELOPMENTS

Strong retail value growth in 2021 as consumers increase spend on out-of-home products
Long-term trends underpin resilience in mass beauty and personal care
Preference for smaller products and a shift towards more natural versions

PROSPECTS AND OPPORTUNITIES

Healthy performance expected as consumers resume work and social norms
Westernisation trend to continue to push sales
E-commerce to remain a small but fast-growing channel

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026

PREMIUM BEAUTY AND PERSONAL CARE IN PAKISTANKEY DATA FINDINGS

2021 DEVELOPMENTS

Pent-up demand is released as the pandemic situation improves
Premium skin care benefits from an affordable indulgence and daily-use perception
Urbanisation increases exposure to premium products

PROSPECTS AND OPPORTUNITIES

Robust longer-term drivers to maintain upward sales trajectory
Western and digital trends are set to continue to penetrate premium beauty and personal care
Price-sensitivity and wide presence of counterfeit products to hinder category growth potential

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026

BABY AND CHILD-SPECIFIC PRODUCTS IN PAKISTANKEY DATA FINDINGS

2021 DEVELOPMENTS

Baby and child-specific products benefits from numerous growth drivers in 2021
Urbanisation increases exposure to baby and child-specific products
Busy consumers start to move away from traditional/home-prepared options

PROSPECTS AND OPPORTUNITIES

Strong trends to stimulate development and growth
More women joining the workforce to push need and sales
The modernisation of retailing to have a positive effect on the category

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026

BATH AND SHOWER IN PAKISTANKEY DATA FINDINGS

2021 DEVELOPMENTS

Heightened importance of hygiene lingers as an after-effect of the pandemic
The use of hand sanitisers remains strong in 2021
Specialisation pushes value growth

PROSPECTS AND OPPORTUNITIES

Return to pre-pandemic norms to push sales of bath and shower products
Liquid soap and hand sanitisers to benefit from robust hygiene habits
Newer and longer-term habits to boost the appeal of e-commerce

CATEGORY DATA

Table 31 Sales of Bath and Shower by Category: Value 2016-2021
Table 32 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 34 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 35 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 36 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026

COLOUR COSMETICS IN PAKISTANKEY DATA FINDINGS

2021 DEVELOPMENTS

Colour cosmetics rebounds as consumers resume out-of-home lifestyles
More women joining the workforce spurs interest in colour cosmetics
Facial make-up and lip products benefit as the use of face masks is no longer mandatory

PROSPECTS AND OPPORTUNITIES

Return to normality and longer-term trends to foster growth opportunities
Rising health awareness to foster interest in more natural products
Social media to gain traction as a marketing tool

CATEGORY DATA

Table 39 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 41 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 42 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 43 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 44 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 47 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026

DEODORANTS IN PAKISTANKEY DATA FINDINGS

2021 DEVELOPMENTS

Resumption of work, school and social norms spikes demand
Leading companies push demand with promotions and discounts
Personal hygiene and grooming awareness rises with demographic, distribution and socioeconomic trends

PROSPECTS AND OPPORTUNITIES

Higher personal hygiene standards and urbanisation to stimulate category expansion
Low-priced fragrances and talcum powder to remain threats to deodorants
Deodorant sprays to remain popular as a convenient and affordable format

CATEGORY DATA

Table 48 Sales of Deodorants by Category: Value 2016-2021
Table 49 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 50 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 51 NBO Company Shares of Deodorants: % Value 2017-2021
Table 52 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 53 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 55 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026

DEPILATORIES IN PAKISTANKEY DATA FINDINGS

2021 DEVELOPMENTS

Convenience and economy continue to spur demand in 2021
More women joining the workforce fuels sales
Clear shift away from traditional home-made hair removal products

PROSPECTS AND OPPORTUNITIES

Convenient home grooming solutions to remain a robust trend
Women’s razors and blades to grow sales as the taboo around usage weakens
Strong marketing to push awareness and use

CATEGORY DATA

Table 56 Sales of Depilatories by Category: Value 2016-2021
Table 57 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Depilatories: % Value 2017-2021
Table 59 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 60 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026

FRAGRANCES IN PAKISTANKEY DATA FINDINGS

2021 DEVELOPMENTS

Rebound in demand as consumers gradually returns to pre-pandemic norms
Economic recovery leads to higher affordability of fragrances
Consumer base remains small but growing, especially among women

PROSPECTS AND OPPORTUNITIES

Long-term and COVID-19-related factors to boost demand
E-commerce sales to continue to grow, but personal shopping journey remains popular in fragrances
Parallel trade remains a threat

CATEGORY DATA

Table 62 Sales of Fragrances by Category: Value 2016-2021
Table 63 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 64 NBO Company Shares of Fragrances: % Value 2017-2021
Table 65 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 66 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 67 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 68 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026

HAIR CARE IN PAKISTANKEY DATA FINDINGS

2021 DEVELOPMENTS

Consumers maintain at home care regimes in 2021
Economic improvements fuel growth
Urbanisation continues to stimulate calls for product specialisation

PROSPECTS AND OPPORTUNITIES

Return to out-of-home lifestyles and a developing consumer base and offer augur well for hair care
Rising health awareness to pique interest in more natural hair care
Greater attention to personal image to boost appeal of specialised hair care options

CATEGORY DATA

Table 70 Sales of Hair Care by Category: Value 2016-2021
Table 71 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 72 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 73 NBO Company Shares of Hair Care: % Value 2017-2021
Table 74 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 76 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026

MEN'S GROOMING IN PAKISTANKEY DATA FINDINGS

2021 DEVELOPMENTS

Socioeconomic trends and a shift back to out-of-home lifestyles translate into a positive push for men’s grooming
Economic recovery brings men’s grooming into more consumers’ orbit
Urbanisation pushes Western trends and grows awareness of men’s grooming

PROSPECTS AND OPPORTUNITIES

Strong growth expected on the back of rising image consciousness
Greater exposure to pique interest in less developed categories
Busy lifestyles and channel development to steer more men towards e-commerce

CATEGORY DATA

Table 79 Sales of Men’s Grooming by Category: Value 2016-2021
Table 80 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 83 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 84 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 86 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 87 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026

ORAL CARE IN PAKISTANKEY DATA FINDINGS

2021 DEVELOPMENTS

Economic improvement, higher health awareness and population growth spur oral care’s growth trajectory in 2021
Sensodyne continues to pique interest in sensitive toothpaste
Urbanisation effects fuel a shift from traditional products to basic toothbrushes and toothpaste

PROSPECTS AND OPPORTUNITIES

Strong growth expected as health and product awareness rise
Players to pay more attention to consumers outside cities to offset maturity
Manual toothbrushes and toothpaste to remain the key categories

CATEGORY DATA

Table 88 Sales of Oral Care by Category: Value 2016-2021
Table 89 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 90 Sales of Toothbrushes by Category: Value 2016-2021
Table 91 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 93 NBO Company Shares of Oral Care: % Value 2017-2021
Table 94 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 95 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 96 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 97 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 98 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026

SKIN CARE IN PAKISTANKEY DATA FINDINGS

2021 DEVELOPMENTS

Healthy growth in 2021 as DIY skin care remains popular
More women joining the workforce increases affordability and use of skin care
Unilever leverages a strong portfolio and investment in products and consumers

PROSPECTS AND OPPORTUNITIES

Longer-term trends to underpin development of skin care
Premiumisation to continue to develop in skin care
Premium toners and anti-agers to benefit from strong support from major players and key development trends

CATEGORY DATA

Table 99 Sales of Skin Care by Category: Value 2016-2021
Table 100 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 101 NBO Company Shares of Skin Care: % Value 2017-2021
Table 102 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 103 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 104 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 105 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026

SUN CARE IN PAKISTANKEY DATA FINDINGS

2021 DEVELOPMENTS

Sun care remains very small and underdeveloped in Pakistan
Urbanisation and Western trends increase exposure to sun care products
Pond’s regains lost retail value share over 2021

PROSPECTS AND OPPORTUNITIES

Urbanisation, rising health awareness and Western trends to boost the development of sun care
Working women to drive development opportunities
Focus on education on the risks of exposure to the sun to stimulate demand

CATEGORY DATA