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Beauty and Personal Care in Pakistan

  • ID: 2306170
  • Report
  • Region: Pakistan
  • 88 pages
  • Euromonitor International
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A growing middle-income group in a country with a median age of 22 is promising for the growth of consumer brands in the market. Growing awareness of brands, rising consciousness for beauty and personal grooming and increasing consumer sophistication have driven demand for beauty and personal care brands in 2018. Over the review period, the Pakistani market has proven to be full of potential and opportunity for local as well as international brands.

The author's Beauty and Personal Care in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Beauty and Personal Care in Pakistan

List of Contents and Tables
Executive Summary
Empowered, Independent Women in Urban Cities Drive Skin Care Growth in 2018
Infiltration of Imported Brands and Foreign Trends Help Evolve Consumer Preferences
International Brands Dominate Skin Care in Pakistan
All-in-one, Multi-purpose and Compact Skus Remain Focus of Npd in Skin Care
Expanding Modern Retail and Shifting Preference in Favour of Brands Will Drive Future Growth
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Evolving Consumer Preferences in Favour of Branded Products Drives Growth
Nappy (diaper) Rash Treatments Expected To Record Largest Growth Over Forecast Period
Increasing Participation of Young Mothers in Workforce Expected To Contribute To Growth
Competitive Landscape
Johnson's Baby by Johnson & Johnson Inc Led the Category in 2018
Private Label Mothercare Retained Second Position Due To Consumer Trust
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Bar Soap Continues To Dominate With Slow Adoption of Premium Formats
Evolving Consumer Preferences in Urban Markets Expected To Drive Growth of Liquid Soaps
Talcum Powder To Remain A Strong Contender for Consumer's Fragrance and Deodorant Needs
Competitive Landscape
Unilever Pakistan Ltd Remained the Leading Player in 2018 With Key Brand Lux
Increasing Germ and Hygiene Awareness Drives Growth of Antibacterial Variants
Increasing Adoption of Branded Alternatives Propelled Growth of Brands in 2018
Category Data
Table 19 Sales of Bath and Shower by Category: Value 2013-2018
Table 20 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 22 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 23 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 24 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 25 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 26 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Make-up Palettes, Preferred for Convenience, Expected To Trend Over Forecast Period
Lip and Nail Products To Remain the Larger Categories With A Broader Consumer Base
Local Fashion Brands Expected To Grow and Diversify in Colour Cosmetics
Competitive Landscape
L'oréal Groupe Maintained Category Leadership in Colour Cosmetics in 2018
in Absence of Mass Media Advertising, Social Media Drove Category Awareness
Category Data
Table 27 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 28 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 29 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 30 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 31 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 32 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 33 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 34 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 35 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Awareness of Grooming and Hygiene Drives Growth of Deodorants Among Young Consumers
Sprays To Remain the Most Popular Format Due To Ease of Use and Greater Awareness
Low-priced Perfumes Will Remain Competition To Deodorants for Price-sensitive Consumers
Competitive Landscape
Unilever Pakistan Ltd Led Deodorants in 2018 With Its Many Successful Brands
Newly Launched Bold Body Spray by Hilal Care Remained in Growth in 2018
Modern Trade Contributed Greatly To Growth of Deodorants in the Country
Category Data
Table 36 Sales of Deodorants by Category: Value 2013-2018
Table 37 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 38 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 39 NBO Company Shares of Deodorants: % Value 2014-2018
Table 40 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 41 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 42 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 43 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Growing Need for Convenience and Quick Solutions Will Boost Sales of Depilatories
Women's Razors and Blades To Experience Slow Adoption Due To Cultural Taboos
Growing Participation of Women in Workforce Will Contribute To Growth of Depilatories
Competitive Landscape
Veet Led the Category With A Significant Value Share in 2018
International Players Dominate the Category Due To Better Distribution and Marketing
Category Data
Table 44 Sales of Depilatories by Category: Value 2013-2018
Table 45 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 46 NBO Company Shares of Depilatories: % Value 2014-2018
Table 47 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 48 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 49 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
Evolving Consumer Preferences in Favour of Branded Fragrances Will Drive Growth
Counterfeit and Low-quality Brands Will Be A Major Challenge for Brands
Young Urban Consumers Will Be Prime Target Audience for Fragrance Brands Over Forecast Period
Competitive Landscape
Fragrances in Pakistan Remains Dominated by International Brands
Rasasi Perfumes Industry Llc Continues Leading Mass Women Fragrances
Category Data
Table 50 Sales of Fragrances by Category: Value 2013-2018
Table 51 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Fragrances: % Value 2014-2018
Table 53 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 54 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 55 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 56 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 57 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Awareness and Consumer Trial Will Boost Category Growth
Active Advertising Initiatives Will Evolve Consumer Preferences in Favour of Colourants
Growth in Treatments and Conditioners Expected To Be Driven Primarily by Urban Cities
Competitive Landscape
Unilever Pakistan Ltd Led the Category With A Range of Successful Brands
L'oréal Groupe Remained the Most Successful Player in Hair Colourants
Category Data
Table 58 Sales of Hair Care by Category: Value 2013-2018
Table 59 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 60 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 61 NBO Company Shares of Hair Care: % Value 2014-2018
Table 62 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 63 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 64 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 65 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 66 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Urban Markets Expected To Drive Growth of Men's Grooming in Pakistan
Evolving Consumer Preferences Will Boost Sales of Men's Skin and Hair Care Brands
Men's Grooming Expected To Remain Dominated by Shaving Products
Competitive Landscape
Gillette Continued To Lead Men's Grooming in 2018
Fair & Lovely Max Fairness Retained Dominance of Toiletries in 2018
Category Data
Table 67 Sales of Men's Grooming by Category: Value 2013-2018
Table 68 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 69 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 70 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 71 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 72 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 73 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 74 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 75 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth in Oral Expected To Be Driven by Rural Markets Over the Forecast Period
Mouthwashes/dental Rinses Will Experience Growth in Urban Markets, Albeit at Slow Pace
Innovation Will Drive Growth As Brands Seek To Target Specific Oral Care Needs of Consumers
Competitive Landscape
Colgate Maintained Category Leadership Due To Immense Consumer Loyalty and Trust
Effective Marketing Led To Consistent Growth of Sensodyne in 2018
Category Data
Table 76 Sales of Oral Care by Category: Value 2013-2018
Table 77 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 78 Sales of Toothbrushes by Category: Value 2013-2018
Table 79 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 80 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 81 NBO Company Shares of Oral Care: % Value 2014-2018
Table 82 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 83 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 84 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 85 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 86 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Demand for Facial Care Will Continue To Drive Growth of Skin Care
Face Masks and Toners To Grow Over the Forecast Period, Especially in Urban Markets
Growing Preference for Branded Anti-agers Will Expand Consumer Base
Competitive Landscape
Unilever Pakistan Ltd Retained Category Leadership in Skin Care in 2018
Olivia Cosmetics Pvt Ltd Remained the Largest Local Player in Skin Care in Pakistan
Category Data
Table 87 Sales of Skin Care by Category: Value 2013-2018
Table 88 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 89 NBO Company Shares of Skin Care: % Value 2014-2018
Table 90 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 91 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 92 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 93 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Demand for Sunscreen in Urban Markets Will Drive Growth of Sun Care
Increasing Participation of Women in the Public Sphere Will Boost Demand for Sun Care
Competitive Landscape
Unilever Pakistan Ltd Led the Category With Pond's Sunscreen Lotion
Social Media Remains A Crucial Marketing Medium for Brands in Sun Care
Category Data
Table 94 Sales of Sun Care by Category: Value 2013-2018
Table 95 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 96 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 97 NBO Company Shares of Sun Care: % Value 2014-2018
Table 98 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 99 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 100 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 101 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Growing Western Fashion Influence Will Drive Sales of Premium Beauty and Personal Care
Category Data
Table 102 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 103 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 104 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 105 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 106 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 107 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Mass Beauty and Personal Care Brands To Continue To Dominate the Market
Category Data
Table 108 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 109 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 110 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 111 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 112 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 113 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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