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Beauty and Personal Care in Pakistan

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    Report

  • 100 Pages
  • October 2022
  • Region: Pakistan
  • Euromonitor International
  • ID: 2306170
Overall, beauty and personal care saw a slowdown in retail volume sales growth in 2020, compared with 2019. This was largely due to the restrictions imposed by authorities in an attempt to contain the Coronavirus (COVID-19) virus. The “new normal” saw consumers work and study from home, while their mobility and social opportunities were severely restricted. This reduced the need to purchase and use beauty and personal care .

The Beauty and Personal Care in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Baby and Child-specific , Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BEAUTY AND PERSONAL CARE IN PAKISTAN
EXECUTIVE SUMMARY
  • Beauty and personal care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN PAKISTANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Strong retail value growth in 2021 as consumers increase spend on out-of-home products
  • Long-term trends underpin resilience in mass beauty and personal care
  • Preference for smaller products and a shift towards more natural versions
PROSPECTS AND OPPORTUNITIES
  • Healthy performance expected as consumers resume work and social norms
  • Westernisation trend to continue to push sales
  • E-commerce to remain a small but fast-growing channel
CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
PREMIUM BEAUTY AND PERSONAL CARE IN PAKISTANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Pent-up demand is released as the pandemic situation improves
  • Premium skin care benefits from an affordable indulgence and daily-use perception
  • Urbanisation increases exposure to premium products
PROSPECTS AND OPPORTUNITIES
  • Robust longer-term drivers to maintain upward sales trajectory
  • Western and digital trends are set to continue to penetrate premium beauty and personal care
  • Price-sensitivity and wide presence of counterfeit products to hinder category growth potential
CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
BABY AND CHILD-SPECIFIC PRODUCTS IN PAKISTANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Baby and child-specific products benefits from numerous growth drivers in 2021
  • Urbanisation increases exposure to baby and child-specific products
  • Busy consumers start to move away from traditional/home-prepared options
PROSPECTS AND OPPORTUNITIES
  • Strong trends to stimulate development and growth
  • More women joining the workforce to push need and sales
  • The modernisation of retailing to have a positive effect on the category
CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
  • Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
  • Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
  • Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
BATH AND SHOWER IN PAKISTANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Heightened importance of hygiene lingers as an after-effect of the pandemic
  • The use of hand sanitisers remains strong in 2021
  • Specialisation pushes value growth
PROSPECTS AND OPPORTUNITIES
  • Return to pre-pandemic norms to push sales of bath and shower products
  • Liquid soap and hand sanitisers to benefit from robust hygiene habits
  • Newer and longer-term habits to boost the appeal of e-commerce
CATEGORY DATA
  • Table 31 Sales of Bath and Shower by Category: Value 2016-2021
  • Table 32 Sales of Bath and Shower by Category: % Value Growth 2016-2021
  • Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
  • Table 34 NBO Company Shares of Bath and Shower: % Value 2017-2021
  • Table 35 LBN Brand Shares of Bath and Shower: % Value 2018-2021
  • Table 36 Forecast Sales of Bath and Shower by Category: Value 2021-2026
  • Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
  • Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
COLOUR COSMETICS IN PAKISTANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Colour cosmetics rebounds as consumers resume out-of-home lifestyles
  • More women joining the workforce spurs interest in colour cosmetics
  • Facial make-up and lip products benefit as the use of face masks is no longer mandatory
PROSPECTS AND OPPORTUNITIES
  • Return to normality and longer-term trends to foster growth opportunities
  • Rising health awareness to foster interest in more natural products
  • Social media to gain traction as a marketing tool
CATEGORY DATA
  • Table 39 Sales of Colour Cosmetics by Category: Value 2016-2021
  • Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
  • Table 41 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
  • Table 42 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
  • Table 43 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
  • Table 44 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
  • Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
  • Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
  • Table 47 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026
DEODORANTS IN PAKISTANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Resumption of work, school and social norms spikes demand
  • Leading companies push demand with promotions and discounts
  • Personal hygiene and grooming awareness rises with demographic, distribution and socioeconomic trends
PROSPECTS AND OPPORTUNITIES
  • Higher personal hygiene standards and urbanisation to stimulate category expansion
  • Low-priced fragrances and talcum powder to remain threats to deodorants
  • Deodorant sprays to remain popular as a convenient and affordable format
CATEGORY DATA
  • Table 48 Sales of Deodorants by Category: Value 2016-2021
  • Table 49 Sales of Deodorants by Category: % Value Growth 2016-2021
  • Table 50 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
  • Table 51 NBO Company Shares of Deodorants: % Value 2017-2021
  • Table 52 LBN Brand Shares of Deodorants: % Value 2018-2021
  • Table 53 Forecast Sales of Deodorants by Category: Value 2021-2026
  • Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
  • Table 55 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
DEPILATORIES IN PAKISTANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Convenience and economy continue to spur demand in 2021
  • More women joining the workforce fuels sales
  • Clear shift away from traditional home-made hair removal products
PROSPECTS AND OPPORTUNITIES
  • Convenient home grooming solutions to remain a robust trend
  • Women’s razors and blades to grow sales as the taboo around usage weakens
  • Strong marketing to push awareness and use
CATEGORY DATA
  • Table 56 Sales of Depilatories by Category: Value 2016-2021
  • Table 57 Sales of Depilatories by Category: % Value Growth 2016-2021
  • Table 58 NBO Company Shares of Depilatories: % Value 2017-2021
  • Table 59 LBN Brand Shares of Depilatories: % Value 2018-2021
  • Table 60 Forecast Sales of Depilatories by Category: Value 2021-2026
  • Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
FRAGRANCES IN PAKISTANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Rebound in demand as consumers gradually returns to pre-pandemic norms
  • Economic recovery leads to higher affordability of fragrances
  • Consumer base remains small but growing, especially among women
PROSPECTS AND OPPORTUNITIES
  • Long-term and COVID-19-related factors to boost demand
  • E-commerce sales to continue to grow, but personal shopping journey remains popular in fragrances
  • Parallel trade remains a threat
CATEGORY DATA
  • Table 62 Sales of Fragrances by Category: Value 2016-2021
  • Table 63 Sales of Fragrances by Category: % Value Growth 2016-2021
  • Table 64 NBO Company Shares of Fragrances: % Value 2017-2021
  • Table 65 LBN Brand Shares of Fragrances: % Value 2018-2021
  • Table 66 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
  • Table 67 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
  • Table 68 Forecast Sales of Fragrances by Category: Value 2021-2026
  • Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
HAIR CARE IN PAKISTANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Consumers maintain at home care regimes in 2021
  • Economic improvements fuel growth
  • Urbanisation continues to stimulate calls for product specialisation
PROSPECTS AND OPPORTUNITIES
  • Return to out-of-home lifestyles and a developing consumer base and offer augur well for hair care
  • Rising health awareness to pique interest in more natural hair care
  • Greater attention to personal image to boost appeal of specialised hair care options
CATEGORY DATA
  • Table 70 Sales of Hair Care by Category: Value 2016-2021
  • Table 71 Sales of Hair Care by Category: % Value Growth 2016-2021
  • Table 72 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
  • Table 73 NBO Company Shares of Hair Care: % Value 2017-2021
  • Table 74 LBN Brand Shares of Hair Care: % Value 2018-2021
  • Table 75 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
  • Table 76 Forecast Sales of Hair Care by Category: Value 2021-2026
  • Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
  • Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
MEN'S GROOMING IN PAKISTANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Socioeconomic trends and a shift back to out-of-home lifestyles translate into a positive push for men’s grooming
  • Economic recovery brings men’s grooming into more consumers’ orbit
  • Urbanisation pushes Western trends and grows awareness of men’s grooming
PROSPECTS AND OPPORTUNITIES
  • Strong growth expected on the back of rising image consciousness
  • Greater exposure to pique interest in less developed categories
  • Busy lifestyles and channel development to steer more men towards e-commerce
CATEGORY DATA
  • Table 79 Sales of Men’s Grooming by Category: Value 2016-2021
  • Table 80 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
  • Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
  • Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
  • Table 83 NBO Company Shares of Men’s Grooming: % Value 2017-2021
  • Table 84 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
  • Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
  • Table 86 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
  • Table 87 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
ORAL CARE IN PAKISTANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Economic improvement, higher health awareness and population growth spur oral care’s growth trajectory in 2021
  • Sensodyne continues to pique interest in sensitive toothpaste
  • Urbanisation effects fuel a shift from traditional products to basic toothbrushes and toothpaste
PROSPECTS AND OPPORTUNITIES
  • Strong growth expected as health and product awareness rise
  • Players to pay more attention to consumers outside cities to offset maturity
  • Manual toothbrushes and toothpaste to remain the key categories
CATEGORY DATA
  • Table 88 Sales of Oral Care by Category: Value 2016-2021
  • Table 89 Sales of Oral Care by Category: % Value Growth 2016-2021
  • Table 90 Sales of Toothbrushes by Category: Value 2016-2021
  • Table 91 Sales of Toothbrushes by Category: % Value Growth 2016-2021
  • Table 92 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
  • Table 93 NBO Company Shares of Oral Care: % Value 2017-2021
  • Table 94 LBN Brand Shares of Oral Care: % Value 2018-2021
  • Table 95 Forecast Sales of Oral Care by Category: Value 2021-2026
  • Table 96 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
  • Table 97 Forecast Sales of Toothbrushes by Category: Value 2021-2026
  • Table 98 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
SKIN CARE IN PAKISTANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Healthy growth in 2021 as DIY skin care remains popular
  • More women joining the workforce increases affordability and use of skin care
  • Unilever leverages a strong portfolio and investment in products and consumers
PROSPECTS AND OPPORTUNITIES
  • Longer-term trends to underpin development of skin care
  • Premiumisation to continue to develop in skin care
  • Premium toners and anti-agers to benefit from strong support from major players and key development trends
CATEGORY DATA
  • Table 99 Sales of Skin Care by Category: Value 2016-2021
  • Table 100 Sales of Skin Care by Category: % Value Growth 2016-2021
  • Table 101 NBO Company Shares of Skin Care: % Value 2017-2021
  • Table 102 LBN Brand Shares of Skin Care: % Value 2018-2021
  • Table 103 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
  • Table 104 Forecast Sales of Skin Care by Category: Value 2021-2026
  • Table 105 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
SUN CARE IN PAKISTANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sun care remains very small and underdeveloped in Pakistan
  • Urbanisation and Western trends increase exposure to sun care products
  • Pond’s regains lost retail value share over 2021
PROSPECTS AND OPPORTUNITIES
  • Urbanisation, rising health awareness and Western trends to boost the development of sun care
  • Working women to drive development opportunities
  • Focus on education on the risks of exposure to the sun to stimulate demand
CATEGORY DATA
  • Table 106 Sales of Sun Care by Category: Value 2016-2021
  • Table 107 Sales of Sun Care by Category: % Value Growth 2016-2021
  • Table 108 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
  • Table 109 NBO Company Shares of Sun Care: % Value 2017-2021
  • Table 110 LBN Brand Shares of Sun Care: % Value 2018-2021
  • Table 111 Forecast Sales of Sun Care by Category: Value 2021-2026
  • Table 112 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026