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Premium Beauty and Personal Care in Poland

  • ID: 4538281
  • Report
  • June 2019
  • Region: Poland
  • 21 pages
  • Euromonitor International
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The market for premium products in Poland grew rapidly towards the end of the review period thanks to a significant increase in disposable income. An increase in wages and falling unemployment increased the consumer base for premium beauty and personal care products. Polish customers like to buy well-known brands, which they recognise from television, films and the internet. At the same time, the price of these products is still important.

The Premium Beauty and Personal Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Premium Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Premium Beauty and Personal Care in Poland

List of Contents and Tables
Headlines
Prospects
Demand for Premium Products Increases Alongside Economic Growth
the Positioning of Premium Brands Is Changing
Premium Beauty and Personal Care Projected To See Further Growth
Competitive Landscape
L'oréal Polska Maintains Its Leading Position in the Premium Segment
Local Producers Have A Small Presence But See Gains With Targeted Ranges
Moving To Premium Segment Is A Response To Low Margins on the Mass Market
Category Data
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Executive Summary
Economic Growth Drives Demand for Beauty and Personal Care
Natural Products in the Spotlight
Beauty and Personal Care Sees Strong Competition With A Flood of New Companies
Existing Trends Continue To Develop With No Significant New Innovation
the Future Looks Bright, But Some Threats Are Visible
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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