Premium Beauty and Personal Care in Poland

Premium beauty and personal care products in Poland continued to outpace mass counterparts in 2024, demonstrating greater resilience amidst economic pressures. This trend largely stemmed from heightened health awareness and a mindset shift toward recognising skin and body care as integral to overall wellbeing. Local consumers no longer view beauty routines as merely aesthetic; rather, they perceive them as self-care rituals closely linked to physical and mental health.

The Premium Beauty and Personal Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Premium Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.