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Premium Beauty and Personal Care in Cameroon

  • ID: 4538283
  • Report
  • June 2021
  • Region: Cameroon
  • Euromonitor International
The rate of growth in retail current value sales of premium beauty and personal care slowed significantly during 2020. The economic shock of COVID-19 forced many local consumers to rein in their discretionary spending, which led a significant number of them to trade down from premium to mass brands in beauty and personal care.

The Premium Beauty and Personal Care in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Premium Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

PREMIUM BEAUTY AND PERSONAL CARE IN CAMEROONKEY DATA FINDINGS
2020 IMPACT
  • With consumers socialising less frequently, pandemic hits demand for premium colour cosmetics and fragrances particularly hard
  • Counterfeiting remains a major issue
  • Celebrity endorsement increasingly important to premium brands

RECOVERY AND OPPORTUNITIES
  • Revival in social life and economic rebound will drive acceleration in premium beauty and personal care growth
  • Increasing consumer interest in organic beauty and personal care could represent an opportunity for domestic players
  • Fake it till you make you

CATEGORY DATA
  • Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
  • Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
  • Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
  • Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

BEAUTY AND PERSONAL CARE IN CAMEROON
EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?

MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown