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Premium Beauty and Personal Care in Morocco

  • ID: 4538287
  • Report
  • June 2019
  • Region: Morocco
  • 17 pages
  • Euromonitor International
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Thanks to the mass media and advanced communication techniques, product information is readily available and easily shared. Consumers can easily find feedback on products from previous users, which helps them to compare brands. Indeed, the best-rated products are mainly premium, which makes Moroccans think twice before buying mass products.

The author's Premium Beauty and Personal Care in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Premium Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Premium Beauty and Personal Care in Morocco

List of Contents and Tables
Headlines
Prospects
Purchasing Behaviour Witnesses Interesting Changes
the Growing Number of Working Women Supports Growth
Interesting Discounts and Promotions Are Offered Throughout the Year
Competitive Landscape
L'oréal Maroc Leads Premium Beauty and Personal Care
Mass Beauty and Personal Care Still Accounts for Higher Sales
A Noticeable Slowdown in Growth in Premium Colour Cosmetics
Category Data
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Executive Summary
Beauty and Personal Care Registers A Strong Performance in 2018
"natural" and "bio" Products Are Becoming Increasingly Popular
L'Oréal Maroc Remains the Undisputed Leader in Beauty and Personal Care
the Shift To Premium Brands Is Spreading Amongst Consumers
A Positive Performance Is Expected in the Forecast Period
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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