Mass Beauty and Personal Care in Morocco

Retail value sales of mass beauty and personal care in Morocco increased in 2024, supported by the continued strength of affordable offerings across key categories. Mass brands maintained a firm grip on consumer preferences, largely due to the country’s ongoing economic slowdown and the resulting decline in disposable incomes. With many households prioritising affordability over prestige, the appeal of premium products continued to diminish.

The Mass Beauty and Personal Care in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mass Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.