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Mass Beauty and Personal Care in Morocco

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    Report

  • 21 Pages
  • July 2025
  • Region: Morocco
  • Euromonitor International
  • ID: 4538307
Retail value sales of mass beauty and personal care in Morocco increased in 2024, supported by the continued strength of affordable offerings across key categories. Mass brands maintained a firm grip on consumer preferences, largely due to the country’s ongoing economic slowdown and the resulting decline in disposable incomes. With many households prioritising affordability over prestige, the appeal of premium products continued to diminish.

The Mass Beauty and Personal Care in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Mass brands remain dominant amid growing price sensitivity
  • L’Oréal Maroc extends lead through innovation and category breadth
  • Consumers balance caution with a desire for efficacy and care
PROSPECTS AND OPPORTUNITIES
  • Mass products poised for continued growth amid restrained spending
  • Affordable hair care remains essential to daily routines
  • Multifunctional innovation drives product development in mass segment
CATEGORY DATA
  • Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
  • Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
  • Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
  • Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
  • Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN MOROCCO
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources