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Mass Beauty and Personal Care in Mexico

  • ID: 4538309
  • Report
  • June 2019
  • Region: Mexico
  • 19 pages
  • Euromonitor International
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In 2018, hair care represented almost a quarter of sales in mass beauty and personal care, ranking as the biggest category in value terms. Within mass hair care, standard shampoos was the category with the highest value sales. Shampooing hair is an important step in the personal care routines of most Mexicans. Besides, mass hair care in Mexico includes a wide range of products in terms of price range, product quality and packaging sizes.

The Mass Beauty and Personal Care in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Mass Beauty and Personal Care in Mexico

List of Contents and Tables
Headlines
Prospects
Mass Hair Care Remains the Biggest Category
Masstige Brands Increase in Importance
Social Media Increases Its Relevance As A Marketing Tool
Competitive Landscape
Unilever De México Maintains Its Lead in Mass Beauty and Personal Care
Mary Kay Cosméticos De México Is the Second Player and the Leading Direct Seller
Direct Selling Is An Important Distribution Channel
Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Executive Summary
Beauty and Personal Care Maintains Growth, But Sees A Slowdown
Modern Grocery Retailers Remains the Leading Distribution Channel
Unilever De México Reinforces Its Lead in Beauty and Personal Care
Innovation Remains A Key Competitive Strategy in Beauty and Personal Care
Beauty and Personal Care Is Expected To Continue To Grow
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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