Mass Beauty and Personal Care in Mexico

Mass products dominate retail value sales of beauty and personal care in Mexico, and demand for them has been much more stable than for premium offerings since the onset of the pandemic. Although retail constant value sales of mass beauty and personal care did decline during 2020, it was at a relatively modest rate. The mass beauty and personal care categories that were the worst affected by the pandemic in 2020 were mass adult sun care, mass colour cosmetics and mass fragrances.

This Mass Beauty and Personal Care in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances , Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Mass Beauty and Personal Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

KEY DATA FINDINGS

2021 DEVELOPMENTS

After a turbulent 2020, demand stabilises as pandemic threat begins to ease
Brand extensions and strong marketing support help Unilever stay on top
COVID-19 restrictions provide a fertile environment for direct sellers and e-commerce

PROSPECTS AND OPPORTUNITIES

Mounting inflationary pressure could make consumers more price sensitive
E-commerce will enter the mainstream
‘Natural’ positioning will continue to grow in popularity

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

BEAUTY AND PERSONAL CARE IN MEXICO

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

SOURCES