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Mass Beauty and Personal Care in Hong Kong, China

  • ID: 4541518
  • Report
  • July 2020
  • Region: China, Hong Kong
  • 26 pages
  • Euromonitor International
Mass beauty and personal care saw total current value sales decline sharply in 2019 as the anti-government protests that gripped Hong Kong weakened consumer confidence and caused a dramatic fall in visitor numbers from mainland China. However, because mass products are by definition relatively inexpensive, and in many cases considered necessities, the overall rate of decline was markedly lower than that experienced by the premium segment.

The Mass Beauty and Personal Care in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
List of Contents and Tables

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Most mass categories post value declines in 2019 due to fallout of political unrest
  • Key international brands face growing threat from Japanese players in 2019
  • Procter & Gamble maintains overall lead in 2019 as masstige brands struggle
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within mass beauty and personal care
  • Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Political unrest proves hugely damaging for beauty and personal care in 2019
  • Brands from South Korea and Japan fare well in 2019 as competition intensifies
  • Robust recovery likely for beauty and personal care over the forecast period
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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