Mass Beauty and Personal Care in Malaysia

In 2024, mass beauty and personal care in Malaysia registered fast, and marginally higher than in 2023, retail current value growth. Healthy growth performances were visible across mass beauty and personal care categories. Consumers were drawn to mass brands in beauty and personal care, including bath and shower, colour cosmetics, deodorants and many other ranges, as they searched for affordable products. Inflation exerted upward pressure on prices and retail current value sales.

The Mass Beauty and Personal Care in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mass Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.