Mass Beauty and Personal Care in Japan

In 2024, mass beauty and personal care in Japan continued to grow steadily in retail current value terms, although it was unable to match the vigorous growth of premium beauty and personal care, which benefited from the entry of luxury brands and price adjustments. Mass skin care remained the largest category in the mass segment, although mass adult sun care saw the strongest increase in sales.

The Mass Beauty and Personal Care in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mass Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.