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Beauty and Personal Care in Japan

  • ID: 2315999
  • Report
  • April 2021
  • Region: Japan
  • 144 Pages
  • Euromonitor International
The COVID-19 crisis led to a consumer shift from premium beauty and personal care products to mass products for daily use. This resulted in part from restrictions on the operations of department stores and beauty specialist retailers, including store closures, as part of measures aimed at limiting the spread of the pandemic. These key distribution channels for premium products were subject to relatively strict restrictions as they were deemed non-essential.

The Beauty and Personal Care in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

BEAUTY AND PERSONAL CARE IN JAPAN
EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources
  • MASS BEAUTY AND PERSONAL CARE IN JAPAN

KEY DATA FINDINGS
2020 IMPACT
  • Mass segment benefits from distribution through essential channels
  • Hygiene-consciousness and stress relief support demand
  • Kao Corp focuses on “small mass” market

RECOVERY AND OPPORTUNITIES
  • Demand expected to remain relatively stable
  • Further development of the “petit price” concept
  • Awareness of plastic waste important in a segment characterised by products for daily use

CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

PREMIUM BEAUTY AND PERSONAL CARE IN JAPANKEY DATA FINDINGS
2020 IMPACT
  • COVID-19 crisis hits premium segment hard
  • Partnerships open up innovation possibilities
  • Leading players’ brands vulnerable to decline in inbound tourism

RECOVERY AND OPPORTUNITIES
  • Significant obstacles to recovery
  • Further digitalisation
  • SDGs becoming part of branding

CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

BABY AND CHILD-SPECIFIC PRODUCTS IN JAPANKEY DATA FINDINGS
2020 IMPACT
  • Sun care hit by changed lifestyles, but demand for skin care remains strong
  • Parents look for at-home solutions and preventative measures as they seek to avoid hospitals
  • Pigeon Corp consolidates leading position

RECOVERY AND OPPORTUNITIES
  • Opportunities despite decline in birth rates
  • Potential for development of sales amongst Chinese consumers
  • Growing demand for natural ingredients and cross-generational products

CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2015-2020
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

BATH AND SHOWER IN JAPANKEY DATA FINDINGS
2020 IMPACT
  • Increased hygiene-awareness leads to surge in demand for liquid hand soap and hand sanitisers
  • Consumers look for at-home leisure experiences
  • Kao retains lead

RECOVERY AND OPPORTUNITIES
  • Dip in performance of liquid hand soaps expected after surge in demand during pandemic
  • Hand sanitisers have potential to target demand for on-the-go hygiene
  • Potential for further development of in-bath products despite challenging economic conditions

CATEGORY DATA
  • Table 34 Sales of Bath and Shower by Category: Value 2015-2020
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2015-2020
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2016-2020
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2017-2020
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2020-2025
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

COLOUR COSMETICS IN JAPANKEY DATA FINDINGS
2020 IMPACT
  • Colour cosmetics hit by wide range of COVID-19 related factors
  • Growing focus on eye make-up as a result of regular use of face masks
  • Colour cosmetics brands adapt to dramatic shift to digital channels

RECOVERY AND OPPORTUNITIES
  • Slow recovery of inbound tourism, but foreign brands gaining a presence
  • Colour cosmetics brands need to adapt to regular wearing of face masks
  • Experiences of COVID-19 set to support continued digital development

CATEGORY DATA
  • Table 43 Sales of Colour Cosmetics by Category: Value 2015-2020
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2017-2020
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2017-2020
  • Table 49 LBN Brand Shares of Lip Products: % Value 2017-2020
  • Table 50 LBN Brand Shares of Nail Products: % Value 2017-2020
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025

DEODORANTS IN JAPANKEY DATA FINDINGS
2020 IMPACT
  • Changes in lifestyle undermine demand for deodorants
  • Awareness of other causes of body odour creates demand beyond summer
  • Nivea-Kao remains the largest player in a contracting category

RECOVERY AND OPPORTUNITIES
  • Return to more normal lifestyles to provide a boost to demand, but changes in working practices may pose an enduring threat
  • Challenging economic environment and growing competition
  • Potential for higher-value products remains

CATEGORY DATA
  • Table 54 Sales of Deodorants by Category: Value 2015-2020
  • Table 55 Sales of Deodorants by Category: % Value Growth 2015-2020
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
  • Table 57 NBO Company Shares of Deodorants: % Value 2016-2020
  • Table 58 LBN Brand Shares of Deodorants: % Value 2017-2020
  • Table 59 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
  • Table 60 Forecast Sales of Deodorants by Category: Value 2020-2025
  • Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
  • Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025

DEPILATORIES IN JAPANKEY DATA FINDINGS
2020 IMPACT
  • Reduction in social contact undermines demand, though hair removers/bleaches benefits from closure of salons
  • Changing attitudes to gender norms
  • Major players exploring subscription services

RECOVERY AND OPPORTUNITIES
  • Changing work practices and demographic developments present significant challenges
  • Changing attitudes to hair removal pose a threat
  • Growing influence of environmental awareness leading to move away from plastic

CATEGORY DATA
  • Table 63 Sales of Depilatories by Category: Value 2015-2020
  • Table 64 Sales of Depilatories by Category: % Value Growth 2015-2020
  • Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020
  • Table 66 NBO Company Shares of Depilatories: % Value 2016-2020
  • Table 67 LBN Brand Shares of Depilatories: % Value 2017-2020
  • Table 68 Forecast Sales of Depilatories by Category: Value 2020-2025
  • Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

FRAGRANCES IN JAPANKEY DATA FINDINGS
2020 IMPACT
  • COVID-19 crisis halts fragrances’ positive progress
  • Black tea scents prove popular in 2020
  • Chanel gains the lead

RECOVERY AND OPPORTUNITIES
  • Positive outlook, though not without obstacles
  • Potential for further development of subscription services
  • Environmental concerns to exert a growing influence

CATEGORY DATA
  • Table 70 Sales of Fragrances by Category: Value 2015-2020
  • Table 71 Sales of Fragrances by Category: % Value Growth 2015-2020
  • Table 72 NBO Company Shares of Fragrances: % Value 2016-2020
  • Table 73 LBN Brand Shares of Fragrances: % Value 2017-2020
  • Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
  • Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
  • Table 76 Forecast Sales of Fragrances by Category: Value 2020-2025
  • Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

HAIR CARE IN JAPANKEY DATA FINDINGS
2020 IMPACT
  • Hair care proves relatively robust during the COVID-19 crisis
  • Emergence of hair care products providing supplementary ingredients
  • Kao Corp remains the largest player

RECOVERY AND OPPORTUNITIES
  • Personalisation trend has potential for further development
  • Opportunities for development of scalp products amongst women and younger consumers
  • Eco-focused products set to gain in popularity

CATEGORY DATA
  • Table 78 Sales of Hair Care by Category: Value 2015-2020
  • Table 79 Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 80 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
  • Table 81 NBO Company Shares of Hair Care: % Value 2016-2020
  • Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
  • Table 83 LBN Brand Shares of Hair Care: % Value 2017-2020
  • Table 84 LBN Brand Shares of Colourants: % Value 2017-2020
  • Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
  • Table 86 LBN Brand Shares of Styling Agents: % Value 2017-2020
  • Table 87 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
  • Table 88 Forecast Sales of Hair Care by Category: Value 2020-2025
  • Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
  • Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

MEN’S GROOMING IN JAPANKEY DATA FINDINGS
2020 IMPACT
  • Crisis has varying impact across categories
  • Mass channels remain key
  • Mandom Corp retains lead but faces growing competition

RECOVERY AND OPPORTUNITIES
  • D2C brands gaining in popularity
  • Ongoing expansion and diversification of the men’s grooming offer
  • Male consumers’ willingness to use products aimed at women poses a threat

CATEGORY DATA
  • Table 91 Sales of Men’s Grooming by Category: Value 2015-2020
  • Table 92 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
  • Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
  • Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
  • Table 95 NBO Company Shares of Men’s Grooming: % Value 2016-2020
  • Table 96 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
  • Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
  • Table 98 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
  • Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

ORAL CARE IN JAPANKEY DATA FINDINGS
2020 IMPACT
  • Essential status supports demand, but lifestyle changes have an impact
  • Older consumers becoming more conscious of oral care
  • Manufacturer innovation addresses breath odour and personalisation

RECOVERY AND OPPORTUNITIES
  • Growing emphasis on prevention of particular oral health problems
  • Return of social activity to support demand for products with an aesthetic positioning
  • Potential for children’s products that facilitate the development of oral care routines

CATEGORY DATA
  • Table 100 Sales of Oral Care by Category: Value 2015-2020
  • Table 101 Sales of Oral Care by Category: % Value Growth 2015-2020
  • Table 102 Sales of Toothbrushes by Category: Value 2015-2020
  • Table 103 Sales of Toothbrushes by Category: % Value Growth 2015-2020
  • Table 104 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
  • Table 105 NBO Company Shares of Oral Care: % Value 2016-2020
  • Table 106 LBN Brand Shares of Oral Care: % Value 2017-2020
  • Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
  • Table 108 LBN Brand Shares of Toothpaste: % Value 2017-2020
  • Table 109 Forecast Sales of Oral Care by Category: Value 2020-2025
  • Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
  • Table 111 Forecast Sales of Toothbrushes by Category: Value 2020-2025
  • Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

SKIN CARE IN JAPANKEY DATA FINDINGS
2020 IMPACT
  • Demand remains resilient but premium segment hit by fall in inbound tourism and restrictions on store operations
  • Consumer practices during COVID-19 crisis lead to skin problems
  • Ongoing fragmentation and cultural sensitivity

RECOVERY AND OPPORTUNITIES
  • Slow return of inbound tourism a constraint on premium skin care’s recovery
  • Potential for further development of dermocosmetics
  • Ongoing digitalisation

CATEGORY DATA
  • Table 113 Sales of Skin Care by Category: Value 2015-2020
  • Table 114 Sales of Skin Care by Category: % Value Growth 2015-2020
  • Table 115 NBO Company Shares of Skin Care: % Value 2016-2020
  • Table 116 LBN Brand Shares of Skin Care: % Value 2017-2020
  • Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
  • Table 118 LBN Brand Shares of Anti-agers: % Value 2017-2020
  • Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
  • Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
  • Table 121 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
  • Table 122 Forecast Sales of Skin Care by Category: Value 2020-2025
  • Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

SUN CARE IN JAPANKEY DATA FINDINGS
2020 IMPACT
  • COVID-19 crisis reinforces manufacturers’ motivation to look beyond UV protection
  • New products focus on comfort
  • Decline in number of Chinese visitors hits major brands

RECOVERY AND OPPORTUNITIES
  • Inbound tourism to play key role in driving demand for high-value sun care products
  • Growing role for products providing skin care effects
  • Rising environmental awareness to influence packaging

CATEGORY DATA
  • Table 124 Sales of Sun Care by Category: Value 2015-2020
  • Table 125 Sales of Sun Care by Category: % Value Growth 2015-2020
  • Table 126 NBO Company Shares of Sun Care: % Value 2016-2020
  • Table 127 LBN Brand Shares of Sun Care: % Value 2017-2020
  • Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
  • Table 129 Forecast Sales of Sun Care by Category: Value 2020-2025
  • Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown