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Beauty and Personal Care in Japan

  • ID: 2315999
  • Report
  • June 2020
  • Region: Japan
  • 137 pages
  • Euromonitor International
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Japan began 2020 with optimism for a new start, following economic and literal headwinds in Q4 2019, with all eyes set on the country in the lead-up to the Tokyo Olympic Games. Instead, at the turn of the new year, Japan welcomed some of the first cases of what turned out to be a global pandemic, resulting in the March decision to postpone the Olympics until 2021, the first time in history.

The publisher's Beauty and Personal Care in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Poor weather and rise in consumption tax seen in 2019 but inbound tourism continues to drive sales
  • Demographic factors forcing companies to refocus their strategies in order to stay ahead
  • Economic uncertainty looms but positive signs remain for beauty and personal care in Japan
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
Summary 1 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE
2019 sees manufacturers focusing on “small-mass” as mass marketing loses its appeal
  • Drugstores/parapharmacies retain popularity thanks to convenience, but e-commerce on the rise as Meeco branches out into mass products
  • Kao Corp retains lead while private label shows signs of potential with more advanced product lines
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within mass beauty and personal care
  • Recovery and opportunities
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Working women remain a key force behind the growth of premium beauty and personal care in 2019
  • Beauty sections expand in department stores
  • Shiseido launches membership scheme while Sensai finally appears in Japan
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within premium beauty and personal care
  • Recovery and opportunities
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Declining birth rate hampers growth in baby and child-specific products
  • Sun care and skin care benefit from increased education around skin health
  • Pigeon delivers strong results with broad portfolio of trusted products
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within baby and child-specific products
  • Recovery and opportunities
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Foam-type products and larger pack sizes in focus in 2019
  • Sleep-deprived consumers turn to bath additives for solutions
  • Kao continues to innovate as it extends its lead in 2019
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within bath and shower
  • Recovery and opportunities
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2014-2019
Table 35 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 37 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 38 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 40 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Make-up for men showing signs of promise as new products appear in the market in 2019
  • Multi-use cosmetics offer value, convenience and opportunity for creativity
  • Competition grows as new brands and products continue to flood the market, but Shiseido continues to rise above them all
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within colour cosmetics
  • Recovery and opportunities
CATEGORY DATA
Table 43 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 47 LBN Brand Shares of Eye Make-up: % Value 2016-2019
Table 48 LBN Brand Shares of Facial Make-up: % Value 2016-2019
Table 49 LBN Brand Shares of Lip Products: % Value 2016-2019
Table 50 LBN Brand Shares of Nail Products: % Value 2016-2019
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Poor weather hits sales in 2019 but jikanuri offers potential
  • Concerns over ‘sumehara’ help drive demand for deodorants
  • Nivea-Kao launches Nivea deodorants as it looks to further cement its leading position
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within deodorants
  • Recovery and opportunities
CATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2014-2019
Table 55 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 57 NBO Company Shares of Deodorants: % Value 2015-2019
Table 58 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
Table 60 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Japan’s ageing population continues to pose a threat to sales in 2019
  • Depilatories facing increased competition from alternative products and services
  • Subscription-based services and customer reviews in focus in 2019
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within depilatories
  • Recovery and opportunities
CATEGORY DATA
Table 63 Sales of Depilatories by Category: Value 2014-2019
Table 64 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 66 NBO Company Shares of Depilatories: % Value 2015-2019
Table 67 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 68 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Fragrances on the rise in 2019 as Japanese culture presents both challenges and opportunities
  • Department stores look to attract new users while e-commerce sees innovative new concepts
  • International brands continue to invest in fragrances in Japan as they dominate the market
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within fragrances
  • Recovery and opportunities
CATEGORY DATA
Table 70 Sales of Fragrances by Category: Value 2014-2019
Table 71 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 72 NBO Company Shares of Fragrances: % Value 2015-2019
Table 73 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 76 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Personalised hair care taking off as larger players such as Unilever launch their own services in 2019
  • Skin care and temporary colourants influencing new product development in hair care
  • Kao Corp retains lead with new product launches seen as important in a congested marketplace
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within hair care
  • Recovery and opportunities
CATEGORY DATA
Table 78 Sales of Hair Care by Category: Value 2014-2019
Table 79 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 81 NBO Company Shares of Hair Care: % Value 2015-2019
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 83 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 84 LBN Brand Shares of Colourants: % Value 2016-2019
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 86 LBN Brand Shares of Styling Agents: % Value 2016-2019
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 88 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Poor weather hinders growth in 2019 but new product development adds interest
  • Convenience continues to have a strong influence on purchasing decisions
  • Mandom Corp maintains its leading position
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within men’s grooming
  • Recovery and opportunities
CATEGORY DATA
Table 91 Sales of Men’s Grooming by Category: Value 2014-2019
Table 92 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019
Table 95 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 96 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 98 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • As older consumers hold onto their teeth players look to hold onto their profits with new added-value products seen in 2019
  • Personalised products drawing focus as Sunstar launches innovative ‘Smart Concierge’ service
  • Lion Corp leads with Nonio continuing to attract new consumers while Kao Corp tries to drum up interest with new product launches
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within oral care
  • Recovery and opportunities
CATEGORY DATA
Table 100 Sales of Oral Care by Category: Value 2014-2019
Table 101 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 102 Sales of Toothbrushes by Category: Value 2014-2019
Table 103 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 105 NBO Company Shares of Oral Care: % Value 2015-2019
Table 106 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
Table 108 LBN Brand Shares of Toothpaste: % Value 2016-2019
Table 109 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 111 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Japan’s ageing population continues to drive strong demand for anti-agers in 2019
  • Tourism continues to drive sales while in-store experiences help to draw crowds
  • Leading players taking steps to retain their share as the competitive landscape becomes increasingly fragmented
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within skin care
  • Recovery and opportunities
CATEGORY DATA
Table 113 Sales of Skin Care by Category: Value 2014-2019
Table 114 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 115 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 116 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 117 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 118 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 119 NBO Company Shares of Skin Care: % Value 2015-2019
Table 120 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 121 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
Table 122 LBN Brand Shares of Anti-agers: % Value 2016-2019
Table 123 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
Table 124 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
Table 125 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 126 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 127 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Poor weather sees sun care companies shift their focus to ‘tone up’ products in 2019
  • Ethical and ‘thermal powered’ products hit the shelves in 2019 as sun care becomes increasingly sophisticated
  • Shiseido retains the lead but social media is influencing the competitive landscape
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within sun care
  • Recovery and opportunities
CATEGORY DATA
Table 128 Sales of Sun Care by Category: Value 2014-2019
Table 129 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 130 NBO Company Shares of Sun Care: % Value 2015-2019
Table 131 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 132 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 133 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 134 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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