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Premium Beauty and Personal Care in Japan

  • ID: 4541548
  • Report
  • June 2020
  • Region: Japan
  • 26 pages
  • Euromonitor International
Over the review period there were several new products launched with extremely high prices, with this continuing in 2018/2019. For example, Kao Corp launched Est The Cream TR, which is a line of premium anti-agers which cost JPY30,000 (excluding tax) for 30g. It followed this up with the launch of a renewed version of its AQ Meliority Kanebo line of premium moisturisers under its Cosme Decorte brand which retails for an eye-catching JPY120,000 (excluding tax) for 45g.

The publisher's Premium Beauty and Personal Care in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Premium Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Working women remain a key force behind the growth of premium beauty and personal care in 2019
  • Beauty sections expand in department stores
  • Shiseido launches membership scheme while Sensai finally appears in Japan
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within premium beauty and personal care
  • Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Poor weather and rise in consumption tax seen in 2019 but inbound tourism continues to drive sales
  • Demographic factors forcing companies to refocus their strategies in order to stay ahead
  • Economic uncertainty looms but positive signs remain for beauty and personal care in Japan
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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