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Premium Beauty and Personal Care in Belarus

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    Report

  • May 2021
  • Region: Belarus
  • Euromonitor International
  • ID: 4541558
Description Jump to:
COVID-19 presented significant challenges to premium beauty and personal care players in 2020. The most severely impacted categories were premium deodorants, premium fragrances, and premium adult sun care, which experienced significant contractions in sales growth. Self-imposed home seclusion and more people working from home negated the use of premium colour cosmetics as well as premium deodorants, while these factors and the decimation of travel abroad dented demand for premium fragrances.

The Premium Beauty and Personal Care in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Premium Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • Pandemic impacts premium products negatively thanks to home seclusion and lack of travel in 2020
  • Premium beauty and personal care protected from economic turmoil but exposed to political protests during 2020
  • Multinational brands retain leading positions in 2020

RECOVERY AND OPPORTUNITIES
  • Growth to bounce back in the forecast period but political instability likely to affect sales negatively
  • Omni-channel players likely to extend product ranges during the forecast period
  • Zolotoye Yabloko expected to open store in Minsk during the forecast period thus increasing competition

CATEGORY DATA
  • Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
  • Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
  • Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
  • Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?

MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources

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